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[10/05/11 - 12:07 PM]
CBS Dominates Live + 3-Day Playback With Seven of the Top 10 Programs in Viewers and Five of the Top 10 in Adults 18-49, More Than Any Other Network
CBS further spins the numbers for weeks of September 19-30.
[via press release from CBS]

CBS DOMINATES LIVE + 3-DAY PLAYBACK WITH SEVEN OF THE TOP 10 PROGRAMS IN VIEWERS AND FIVE OF THE TOP 10 IN ADULTS 18-49, MORE THAN ANY OTHER NETWORK

Through the first 12 days of the new season, CBS has seven of the top 10 programs in viewers and five of the top 10 programs (including ties) in adults 18-49 generating live + 3-day playback over live same day viewing, according to Nielsen live + 3-day program data for the period of Sept. 19-Sept. 30.

Top 10 Programs Generating Most 3-Day Over Live Same Day Lift Among Viewers

L+SD L+3 Lift
1. Modern Family 13.99m 17.42m +3.43m
2. TWO AND A HALF MEN 24.63m 27.79m +3.16m
3. THE MENTALIST 13.24m 15.92m +2.68m
4. HAWAII FIVE-0 11.72m 14.39m +2.67m
5. Grey's Anatomy 10.32m 12.97m +2.65m
6. CRIMINAL MINDS 13.36m 15.79m +2.43m
7. CSI 12.25m 14.56m +2.31m
8. NCIS 19.73m 22.04m +2.31m
9. BLUE BLOODS 11.68m 13.97m +2.29m
10. Castle 12.47m 14.74m +2.27m

Top 10 Programs Generating Most 3-Day Over Live Same Day Lift Among Adults 18-49

L+SD L+3 Lift
1. Modern Family 5.86 7.52 +1.7
2. TWO AND A HALF MEN 9.00 10.35 +1.4
3. Grey's Anatomy 3.92 5.26 +1.3
4. New Girl 4.65 5.82 +1.2
4. Office 3.71 4.87 +1.2
6. BIG BANG THEORY 4.92 5.97 +1.1
7. CRIMINAL MINDS 3.86 4.82 +1.0
7. Terra Nova 3.10 4.08 +1.0
9. HAWAII FIVE-0 3.32 4.19 +0.9
9. CSI 3.15 4.02 +0.9
9. Glee 3.84 4.76 +0.9
9. Private Practice 2.80 3.67 +0.9

Source: Nielsen Npower, L3 vs. LSD data; 9/19/11-9/30/11





  [october 2011]  
S
M
T
W
T
F
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· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· CASTLE (ABC)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HAWAII FIVE-0 (CBS)
· MENTALIST, THE (CBS)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· NEW GIRL (FOX)
· OFFICE, THE (NBC)
· PRIVATE PRACTICE (ABC)
· TWO AND A HALF MEN (CBS)








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