or


[03/16/12 - 08:54 AM]
"Missing" Opens with ABC's Top Audience in 14 Months during Thursday's 8pm Hour
ABC spins the numbers for Thursday, March 15.

[via press release from ABC]

"Missing" Opens with ABC's Top Audience in 14 Months during Thursday's 8pm Hour

Some early info on ABC's Thursday, ahead of the regular press release.

With the series debut of Missing, Grey's and Private Practice, ABC earned second place on Thursday night to an Idol-led Fox in Total Viewers and Adults 18-49.

· ABC marked its most-watched Thursday in 11 weeks and equaled its top Adult 18-49 number on the night since early February - since 1/5/12 and 2/9/12.

At 8pm opposite Fox's American Idol, ABC's Missing opened a strong #2, more than doubling the audience (+136%) of NBC's original comedy block (Community return/30 Rock slot premiere). The ABC drama premiere also took second place in the hour in Adults 25-54 and key Women (W18-49/W25-54). The show gained audience from its first half-hour to its second half-hour.

· Despite airing on the first Thursday after the change to Daylight Savings time, as overall TV usage levels declined, Missing attracted ABC's biggest audience in the time period in 14 months - since 1/13/11. In fact it was TV's most-watched drama debut during the opening hour of primetime on any night in 1-1/2 years - since 9/28/10.

· Missing represented a big improvement for ABC's in the hour, boosting its time period by 4.7 million viewers and by 25% in Adults 18-49 over the Net's season average with regular original programming.

ABC's Grey's Anatomy moved up to a dominant #1 in the 9 o'clock hour, leading its nearest competition (Fox) by 1.0 million viewers and by 36% in Adults 18-49.

· Up by 7% in viewers over its last original telecast, Grey's generated its biggest audience in 5 weeks - since 2/9/12.

ABC's Private Practice finished won the 10 o'clock hour, dominating NBC's Awake by 37% in Total Viewers and by 38% in Adults 18-49.

· Gaining 11% in Total Viewers and 5% in Adults 18-49 over its last original three weeks ago, Private Practice drew its 2nd-largest audience in more than 2 months - since 1/5/12.

Quick Take for Thursday, March 15, 2012 (Fast Affiliate Live + Same Day Ratings)

Finishing a Strong No. 2, ABC Posts its Most-Watched Thursday in 11 Weeks

"Missing" Debuts with ABC's Biggest Audience in the Time Period in 14 Months and As TV's Most-Watched Drama Debut in the Opening Hour of Prime in 1-1/2 Years

"Grey's" Dominates the 9 O'clock Hour with its Biggest Audience in 5 Weeks

Up Over its Most-Recent Original in Viewers and Young Adults, ABC's "Private Practice" Wins the 10pm Hour with its 2nd-Biggest Audience in Over 2 Months

Thursday Night (8:00-11:00 p.m.)

With the series debut of "Missing," plus "Grey's Anatomy" and "Private Practice," ABC earned second place on Thursday night to an "Idol"-led Fox in Total Viewers (9.1 million) and Adults 18-49 (2.4/7).

· ABC marked its most-watched Thursday in 11 weeks and equaled its top Adult 18-49 number on the night since early February - since 1/5/12 and 2/9/12.

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., opposite Fox's "American Idol," ABC's "Missing" opened a strong No. 2, more than doubling the audience (+136% - 10.6 million vs. 4.5 million) of NBC's original comedy block ("Community" return/"30 Rock" slot premiere). The ABC drama premiere also took second place in the hour in Adults 25-54 and key Women (W18-49/W25-54). The show gained audience from its first half-hour to its second half-hour (10.4 million to 10.7 million).

· Despite airing on the first Thursday after the change to Daylight Savings time, as overall TV usage levels declined, "Missing" delivered ABC's biggest audience in the time period in 14 months - since 1/13/11. In fact it was TV's most-watched drama debut during the opening hour of primetime on any night in 1-1/2 years - since 9/28/10.

· "Missing" represented a big improvement for ABC in the hour, boosting its time period by 4.7 million viewers (10.6 million vs. 5.9 million) and by 25% in Adults 18-49 (2.0/6 vs. 1.6/4) over the Net's season average with regular original programming.

"Grey's Anatomy" (9:00-10:00 p.m.)

ABC's "Grey's Anatomy" moved up to a dominant No. 1 in the 9 o'clock hour, leading its nearest competition (Fox) by 1.0 million viewers (9.7 million vs. 8.7 million) and by 36% in Adults 18-49 (3.0/8 vs. 2.2/6).

· Up by 7% in viewers over its last original telecast, "Grey's" generated its biggest audience in 5 weeks - since 2/9/12.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" finished as the most-watched TV show in the 10 o'clock hour, defeating NBC's "Awake" by 37% in Total Viewers (7.0 million vs. 5.1 million) and by 38% in Adults 18-49 (2.2/6 vs. 1.6/4).

· Gaining 11% in Total Viewers and 5% in Adults 18-49 over its last original three weeks ago, "Private Practice" drew its 2nd-largest audience in more than 2 months - since 1/5/12.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/15/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· AWAKE (NBC)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MISSING (ABC)
· PRIVATE PRACTICE (ABC)









most recent ratings | view all posts
[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.