or


[03/16/12 - 08:54 AM]
"Missing" Opens with ABC's Top Audience in 14 Months during Thursday's 8pm Hour
ABC spins the numbers for Thursday, March 15.

[via press release from ABC]

"Missing" Opens with ABC's Top Audience in 14 Months during Thursday's 8pm Hour

Some early info on ABC's Thursday, ahead of the regular press release.

With the series debut of Missing, Grey's and Private Practice, ABC earned second place on Thursday night to an Idol-led Fox in Total Viewers and Adults 18-49.

· ABC marked its most-watched Thursday in 11 weeks and equaled its top Adult 18-49 number on the night since early February - since 1/5/12 and 2/9/12.

At 8pm opposite Fox's American Idol, ABC's Missing opened a strong #2, more than doubling the audience (+136%) of NBC's original comedy block (Community return/30 Rock slot premiere). The ABC drama premiere also took second place in the hour in Adults 25-54 and key Women (W18-49/W25-54). The show gained audience from its first half-hour to its second half-hour.

· Despite airing on the first Thursday after the change to Daylight Savings time, as overall TV usage levels declined, Missing attracted ABC's biggest audience in the time period in 14 months - since 1/13/11. In fact it was TV's most-watched drama debut during the opening hour of primetime on any night in 1-1/2 years - since 9/28/10.

· Missing represented a big improvement for ABC's in the hour, boosting its time period by 4.7 million viewers and by 25% in Adults 18-49 over the Net's season average with regular original programming.

ABC's Grey's Anatomy moved up to a dominant #1 in the 9 o'clock hour, leading its nearest competition (Fox) by 1.0 million viewers and by 36% in Adults 18-49.

· Up by 7% in viewers over its last original telecast, Grey's generated its biggest audience in 5 weeks - since 2/9/12.

ABC's Private Practice finished won the 10 o'clock hour, dominating NBC's Awake by 37% in Total Viewers and by 38% in Adults 18-49.

· Gaining 11% in Total Viewers and 5% in Adults 18-49 over its last original three weeks ago, Private Practice drew its 2nd-largest audience in more than 2 months - since 1/5/12.

Quick Take for Thursday, March 15, 2012 (Fast Affiliate Live + Same Day Ratings)

Finishing a Strong No. 2, ABC Posts its Most-Watched Thursday in 11 Weeks

"Missing" Debuts with ABC's Biggest Audience in the Time Period in 14 Months and As TV's Most-Watched Drama Debut in the Opening Hour of Prime in 1-1/2 Years

"Grey's" Dominates the 9 O'clock Hour with its Biggest Audience in 5 Weeks

Up Over its Most-Recent Original in Viewers and Young Adults, ABC's "Private Practice" Wins the 10pm Hour with its 2nd-Biggest Audience in Over 2 Months

Thursday Night (8:00-11:00 p.m.)

With the series debut of "Missing," plus "Grey's Anatomy" and "Private Practice," ABC earned second place on Thursday night to an "Idol"-led Fox in Total Viewers (9.1 million) and Adults 18-49 (2.4/7).

· ABC marked its most-watched Thursday in 11 weeks and equaled its top Adult 18-49 number on the night since early February - since 1/5/12 and 2/9/12.

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., opposite Fox's "American Idol," ABC's "Missing" opened a strong No. 2, more than doubling the audience (+136% - 10.6 million vs. 4.5 million) of NBC's original comedy block ("Community" return/"30 Rock" slot premiere). The ABC drama premiere also took second place in the hour in Adults 25-54 and key Women (W18-49/W25-54). The show gained audience from its first half-hour to its second half-hour (10.4 million to 10.7 million).

· Despite airing on the first Thursday after the change to Daylight Savings time, as overall TV usage levels declined, "Missing" delivered ABC's biggest audience in the time period in 14 months - since 1/13/11. In fact it was TV's most-watched drama debut during the opening hour of primetime on any night in 1-1/2 years - since 9/28/10.

· "Missing" represented a big improvement for ABC in the hour, boosting its time period by 4.7 million viewers (10.6 million vs. 5.9 million) and by 25% in Adults 18-49 (2.0/6 vs. 1.6/4) over the Net's season average with regular original programming.

"Grey's Anatomy" (9:00-10:00 p.m.)

ABC's "Grey's Anatomy" moved up to a dominant No. 1 in the 9 o'clock hour, leading its nearest competition (Fox) by 1.0 million viewers (9.7 million vs. 8.7 million) and by 36% in Adults 18-49 (3.0/8 vs. 2.2/6).

· Up by 7% in viewers over its last original telecast, "Grey's" generated its biggest audience in 5 weeks - since 2/9/12.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" finished as the most-watched TV show in the 10 o'clock hour, defeating NBC's "Awake" by 37% in Total Viewers (7.0 million vs. 5.1 million) and by 38% in Adults 18-49 (2.2/6 vs. 1.6/4).

· Gaining 11% in Total Viewers and 5% in Adults 18-49 over its last original three weeks ago, "Private Practice" drew its 2nd-largest audience in more than 2 months - since 1/5/12.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/15/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· AWAKE (NBC)
· COMMUNITY (NBC)
· GREY'S ANATOMY (ABC)
· MISSING (ABC)
· PRIVATE PRACTICE (ABC)









most recent ratings | view all posts
[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."