Primetime Ratings Report
For the week of April 16, 2012
(Based on National Live + Same Day Program Ratings)
In Adults 18-49, ABC Claims the No. 1 Scripted Series/Comedy, the No. 1 Drama, the No. 1 Freshman Drama and the No. 1 New Mid-Season Series
Monday's No. 1 TV Show, ABC's "DWTS" Tops its Slot for the 5th Straight Week
"Castle" Wins its Time Slot by Double-Digits Over "Smash" in Viewers and Key Adults
Boosting its Slot by Wide Margins Year Over Year, ABC's "Last Man Standing"
Stands as Tuesday's Most-Watched Comedy Over Fox's "Glee"-Driven "New Girl"
Up Week to Week, "DWTS Results Show" Leads its Hour for the 4th Straight Week
ABC's "Private Practice" Opens at No. 1 in its New Tuesday 10 O'clock Time Slot
ABC's "Suburgatory" Crushes NBC's Freshman Comedy, "Best Friends Forever,"
Among Viewers and Young Adults, While Hitting a 10-Week High in Adults 18-34
Building on its Year-Ago Telecast, ABC's "Modern Family" is Wednesday's Top-Rated Scripted Show in Adults 18-49 and Beats "Idol" as the No. 1 TV Show in Adults 18-34
ABC's "Don't Trust the B--- in Apartment 23" Exhibits Impressive Retention
Of its Week-Ago Series Debut and Improves its Half-Hour Year to Year
Outdrawing its Last Original, "Revenge" Returns at No. 1 on Wednesday at 10pm
With its Top Rating in 5 Weeks, ABC Takes Second to an "Idol"-Led Fox on Thursday
ABC's "Missing" More Than Doubles the Audience of NBC's Comedies from 8-9pm
Building for the 2nd Straight Week, "Grey's" Wins its Slot with 10-Week Highs
ABC's "Scandal" Finishes No. 1 in Thursday's 10pm Hour Among Key Adult Demos
Scoring its Most-Watched-Ever Repeat, "Shark Tank" Leads its Slot Over Originals
ABC Finishes No. 1 on Sunday Among Adults 18-49 and Across All Key Women
ABC's "America's Funniest Home Videos" Marks its Best Repeat Results in 4 Months
Sunday's No. 1 TV Show and the Season's Top-Rated New Drama in Adults 18-49, ABC's "Once Upon a Time" is Up Over its Last Original to Hit a 7-Week High
"Firelight" Emerges as ABC's Biggest "Hallmark Hall of Fame" Movie and
Outdelivers CBS' Year-Ago Telecast with the Franchise by 23% in Adults 18-49
WEEK No. 31:
During the week of April 16, 2012, ABC earned second place in Total Viewers (7.7 million) and Adults 18-49 (1.9/5). Among Adults 18-49, the Net beat out third-place CBS by 6% (1.8/5) and fourth-place NBC by 19% (1.6/5). In fact, ABC defeated NBC for the 6th week in a row with young adults.
· Up week to week in Total Viewers (+5%) and Adults 18-49 (+6%), ABC marked a 5-week high with young adults - since 3/12/12.
Rankings: ABC claimed 6 of the Top 20 TV shows in Adults 18-49, including the No. 1 scripted series/comedy with "Modern Family," the No. 1 drama with "Grey's Anatomy" the No. 1 freshman drama with "Once Upon a Time" and the No. 1 new mid-season series with "Don't Trust the B--- in Apartment 23:" "Modern Family" - No. 2, "Grey's Anatomy" - No. 7, "Once Upon a Time" - No. 12, "Dancing with the Stars" - No. 13, "Don't Trust the B--- in Apartment 23" - No. 16 and "DWTS Results Show" - No. 18. In fact, based on projected DVR playback, ABC's "Modern Family" will emerge as the week's No. 1 TV show overall in Adults 18-49 in the final Live + 7 Day ratings (gaining 2.5 rating points on average), jumping well ahead of "American Idol-Wed." In addition, ABC delivered 3 of the Top 7 most-watched programs overall: "DWTS" - No. 3, "DWTS Results Show" - No. 5 and "Castle" - No. 7. ABC's "Dancing" topped both Fox's "Idol-Thurs" and NBC's "The Voice" for the 5th week running. The Network delivered TV's Top 4 10 o'clock series during the week in Adults 25-54 with "Castle," "Revenge," "Scandal and "Private Practice," respectively.
Monday
Driven by another strong turnout for "DWTS" and "Castle," ABC (14.9 million) stood as Monday's most-watched TV net for the 5th week running, outdrawing NBC by 6.2 million viewers (8.7 million), CBS by 6.8 million viewers (8.1 million) and more than doubling the audience of Fox (+133% - 6.4 million). In addition among Adults 18-49, ABC (2.6/7) defeated Fox's original drama lineup (2.1/6 - "Bones"/"House") by 24%.
· ABC grew week to week in viewers (+14%) and young adults (+8%), while increasing its overall audience by 7% from the year-ago evening (13.9 million on 4/18/11).
"Dancing with the Stars" (8:00-10:01 p.m.)
Once again finishing as Monday's most-watched TV program, ABC's "Dancing with the Stars" soared to the top its 2-hour time slot for the 5th straight week, beating out runner-up NBC's "The Voice" in head-to-head competition by 6.7 million viewers (16.7 million vs. 10.0 million). The ABC unscripted series dominated Fox's combo of "Bones" and "House" in Adults 18-49 by 38% (2.9/8 vs. 2.1/6). In addition, the broad-appealing dancing competition ranked No. 1 in the slot with Women 25-54 (5.9/13), while taking second with Women 18-49 (4.0/10) and making ABC the No. 2 broadcaster with Teens 12-17 (1.4/5) and Kids 2-11 (1.5/6).
"Castle" (10:01-11:00 p.m.)
ABC's "Castle" won the 10 o'clock hour by impressive margins in Total Viewers and key Adults (AD18-49/AD25-54) to stand as Monday's most-watched scripted show overall. In the hour, ABC's "Castle" beat out NBC's first-run "Smash" by 5.2 million viewers (11.2 million vs. 6.0 million), by 39% in Adults 25-54 (3.1/8 vs. 2.3/5) and by a best-yet 11% in Adults 18-49 (2.1/6 vs. 1.9/5). "Castle" also qualified was Monday's No. 1 drama with Viewers and Adults 25-54, outdelivering Fox's "Bones" and "House," as well as NBC's "Smash."
Tuesday
With "Last Man Standing," "Cougar Town," "DWTS Results Show" and the premiere of "Private Practice" on its new night, ABC (8.8 million) was Tuesday's 2nd-most-watched TV network to CBS, outpacing NBC by 2.0 million viewers (6.8 million) and Fox by 3.4 million viewers (5.4 million).
"Last Man Standing" (8:00-8:31 p.m.)
At 8:00 p.m., up against CBS' top-rated "NCIS," ABC self-starter "Last Man Standing" (6.5 million) once again qualified as Tuesday's most-watched comedy overall, drawing 1.3 million more viewers than Fox's "Glee"-assisted "New Girl" (5.2 million) in the 9:00 p.m. half-hour.
· Continuing to generate big year-over-year improvement for ABC, "Last Man Standing" grew its slot by 41% in viewers (6.5 million vs. 4.6 million) and by 45% in Adults 18-49 (1.6/5 vs. 1.1/3) over original programming on the same night a year ago.
"Cougar Town" (8:31-9:00 p.m.)
In the 8:30 p.m. half-hour, ABC's "Cougar Town" boosted its time period by double digits year to year in Adults 18-49 (+17% - 1.4/4 vs. 1.2/3).
"DWTS Results Show" (9:00-10:01 p.m.)
Jumping over its lead-in at 9:00 p.m., ABC's "DWTS Results Show" (14.2 million) stood as the most-watched TV show in its slot for the 4th week running, outdrawing its unscripted competition on NBC ("Voice Results" = 8.9 million) by an increasing 5.3 million viewers (up from a 4.4 million viewer advantage the prior week). ABC's dancing results program stood as Tuesday's No. 2 TV show overall, behind only "NCIS." In addition, the broad-appealing ABC unscripted series ranked No. 2 in the hour with Adults 18-49 (2.5/7) and Adults 25-54 (3.6/8), while holding the No. 1 position with Women 25-54. Singer Gavin DeGraw was the fourth celebrity eliminated from the dance competition this season.
· ABC's "DWTS Results Show" was up week to week in Total Viewers (+6%) and Adults 18-49 (+9%). In addition, with a performance by Disney star Selena Gomez, the show spiked 20% over the prior week with Teens 12-17.
"Private Practice" (10:01-11:00 p.m.)
In the 10:00 p.m. hour, ABC's "Private Practice" premiered at No. 1 on its new day among Adults 25-54 (2.3/6). In addition, the ABC drama led its CBS and NBC competition with Adults 18-49 (1.7/5). In fact, ABC led its rivals the hour for the 3rd week in a row with key Adults (AD18-49/AD25-54), and won for the 4th consecutive week with key Women (W18-49/W25-54).
Wednesday
With a mix of repeat and original comedies leading to the victorious return of "Revenge" at 10:00 p.m. (first original telecast since February), ABC (2.4/7) ran a strong No. 2 on Wednesday to a 2-hour "Idol"-driven Fox, beating CBS by 20% (2.0/6) and more than doubling NBC's night of all-original programming (+118% - 1.1/3). The Net matched its strongest Wednesday since February in viewers (7.1 million) and young adults (2.4/7) - since 2/29/12.
· Continuing to produce improving year-to-year returns on the evening, ABC was up over an all-original schedule on the year-ago Wednesday (6.1 million and 2.2/6 on 4/20/11) in Viewers (+16%) and Adults 18-49 (+9%).
"The Middle" (8:00-8:30 p.m.)
At 8:00 p.m., ABC's repeat "The Middle" was up over its last replay airing by double digits in viewers (+21% - 4.6 million vs. 3.8 million) and young adults (+30% - 1.3/4 vs. 1.0/3).
"Suburgatory" (8:30-9:00 p.m.)
Surging over its repeat "The Middle" lead-in at 8:30 p.m., ABC's "Suburgatory" crushed its NBC freshman comedy competition in its slot, defeating "Best Friends Forever" by 104% in Total Viewers (5.7 million vs. 2.8 million) and by 150% in Adults 18-49 (2.0/6 vs. 0.8/2). For the 6th straight first-run telecast, the ABC freshman comedy outdelivered the second half of "Survivor: One World" with Adults 18-34 (+38%) and Women 18-34 (+40%).
· Spiking by 20% week to week, "Suburgatory" achieved a 10-week high with Adults 18-34 - since 2/8/12.
· Despite its repeat lead-in, "Suburgatory" marked double-digit year-over-year growth for ABC in the half-hour, jumping by 10% in viewers and by 25% in young adults over original comedy programming on the same night last year ("Better With You" = 5.2 million and 1.6/5).
"Modern Family" (9:00-9:31 p.m.)
ABC's "Modern Family" more than doubled its lead-in at 9:00 p.m. to finish as Wednesday's No. 1 scripted program in Adults 18-49 (4.1/11). In addition, "Modern Family" beat "American Idol" head to head in the half hour to qualify as Wednesday's No. 1 TV program in Adults 18-34 (3.4/11) and Women 18-34 (4.2/13).
· Building year to year, ABC's "Modern Family" grew over its year-ago broadcast by 3% in viewers (10.2 million vs. 9.9 million) and by 8% in Adults 18-49 (4.1/11 vs. 3.8/10).
"Don't Trust the B--- in Apartment 23" (9:31-10:00 p.m.)
During the 9:30 p.m. half-hour, ABC's "Don't Trust the B--- in Apartment 23" ranked No. 2 to the conclusion of "Idol" across all key Adult demos: AD18-34 (2.2/7), AD18-49 (2.6/7) and AD25-54 (3.1/7).
· "Don't Trust the B--- in Apartment 23" showed impressive retention of its week-ago debut in Total Viewers (93%), Adults 18-34 (92%), Adults 18-49 (90%) and Women 18-49 (97%).
· The new ABC comedy improved its time period year to year in viewers (+3% - 6.4 million vs. 6.2 million) and young adults (+13% - 2.6/7 vs. 2.3/6), outpacing original comedy programming on the same night last year ("Cougar Town").
"Revenge" (10:00-11:00 p.m.)
During the 10 o'clock hour, returning to original for its first time in nearly 2 months (since 2/29/12), ABC's "Revenge" came back with a definitive first-place finish among Total Viewers, Adults 18-49 and Adults 25-54. In fact, ABC's "Revenge" towered over NBC's original "Law & Order: SVU" in Total Viewers (+28% - 7.7 million vs. 6.0 million), Adults 18-49 (+44% - 2.3/6 vs. 1.6/5) and Adults 25-54 (+45% - 2.9/7 vs. 2.0/5).
· The ABC freshman drama generated big year-to-year time-period gains in Total Viewers (+83%), Adults 18-49 (+35%) and Adults 25-54 (+38%), rising sharply over first-run programming on the same night last year.
· Topping its last original, "Revenge" attracted ABC's largest audience to the hour since the beginning of the February Sweep - since 2/8/12.
Thursday
ABC (2.2/7) took second place on Thursday in Adults 18-49 to an "Idol"-led Fox, leading CBS by 22% (1.8/5) and NBC's all-original schedule by 57% (1.4/4).
· Growing over the prior Thursday with young adults (+5%), the Network achieved a 5-week high on the night - since 3/15/12.
"Missing" (8:00-9:00 p.m.)
In the 8 o'clock hour, opposite Fox's "American Idol" and CBS' comedies, ABC's "Missing" (7.2 million) more than doubled the audience for NBC's original comedy block (+148% over "Community"/"30 Rock" = 2.9 million). The new ABC drama also beat out the established NBC comedies with Adults 25-54, Men 25-54 and key Women (W18-49/W25-54).
"Grey's Anatomy" (9:00-10:01 p.m.)
More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+136%), ABC's "Grey's Anatomy" won its time slot for the 2nd week running in both Total Viewers (9.8 million) and Adults 18-49 (3.3/9). Thursday's No. 1 scripted show in Adults 18-49, "Grey's" (3.3/9) beat out Fox's "Idol"-driven "Touch" during the 9 o'clock hour by a best-yet 57% (2.1/6) and NBC's comedy block by 65% ("The Office"/"Parks and Recreation" = 2.0/5). Additionally, "Grey's" stood as Thursday's No. 1 TV show with Adults 18-34 and Women 18-34 (3rd straight week).
· Up for the 2nd straight week in Viewers (+11%) and Adults 18-49 (+14%), ABC's "Grey's" Anatomy marked a 10-week high on both measures - since 2/9/12.
"Scandal" (10:01-11:00 p.m.)
During the 10 o'clock hour, ABC's "Scandal" once again finished No. 1 in its slot among Adults 18-49 and Adults 25-54. During the hour, ABC's "Scandal" more than doubled its freshman drama competition, overpowering NBC's "Awake" by 157% in Total Viewers (7.2 million vs. 2.8 million), by 145% in Adults 25-54 (2.7/7 vs. 1.1/3) and by 122% in Adults 18-49 (2.0/6 vs. 0.9/2). In addition, the new drama won its slot among key Women (W18-49/W25-54) for the 3rd week in a row.
· ABC's "Scandal" matched its best numbers yet with Adults 18-49 and Women 18-49, while hitting new highs with Adults 25-54 and Women 25-54.
Friday
"Shark Tank" (8:00-9:01 p.m.)
ABC's repeat "Shark Tank" qualified as the most-watched show overall in the 8 o'clock hour (4.9 million) and ranked No. 1 in Adults 18-49 (1.2/4) among the major nets, tying Fox's original "The Finder." "Shark Tank" dominated its encore competition in the time period on CBS by 33% ("Mike & Molly"/"Rules of Engagement" = 0.9/3) and NBC by 50% ("Who Do You Think You Are?" = 0.8/3).
· Growing by 11% in Total Viewers over its most-recent encore (4.4 million on 4/6/12), "Shark Tank" turned in its most-watched-ever repeat telecast.
"Primetime: What Would You Do?" (9:01-10:00 p.m.)
At 9 o'clock, ABC's "Primetime: What Would You Do?" finished in a virtual-tie with NBC's "Grimm" for No. 1 versus its net rivals in Adults 18-49 (1.3/4 vs. 1.4/4 - pacing within 1-tenth of a rating point and tied in audience share), beating Fox's "Fringe" by 30% (1.0/3).
Sunday
With a mix of repeat and original programming opposite mostly original competition, ABC (1.9/5) ranked No. 1 on Sunday night in Adults 18-49, tying CBS' all-original lineup and leading Fox by 12% (1.7/5) and NBC's first-run lineup by 19% (1.6/4). The Net also finished No. 1 on the night across all key Women (W18-34/W18-49/W25-54) and was the top-rated broadcaster with Teens 12-17 and Kids 2-11.
"America's Funniest Home Videos" (7:00-8:00 p.m.)
ABC's repeat "America's Funniest Home Videos" earned second place in the 7 o'clock hour to CBS' original "60 Minutes," beating out NBC's original "Dateline" by 1.7 million viewers (5.9 million vs. 4.2 million) and by 17% in Adults 18-49 (1.4/4 vs. 1.2/4).
· Surging over its last encore in Total Viewers (+26%) and Adults 18-49 (+40%), ABC's "AFHV" posted its strongest repeat performance in more than 4 months - since 12/18/11.
"Once Upon a Time" (8:00-9:01 p.m.)
Growing over its last original 3 weeks ago, ABC's "Once Upon a Time" more than doubled its lead-in at 8:00 p.m. (+114%) to win its hour for its 7th consecutive original broadcast in Adults 18-49 (3.0/8). From 8:00-9:00 p.m., the freshman ABC drama outran CBS' "Amazing Race XX" by 15% (2.6/7), Fox's "25th Anniversary Special" by 67% (1.8/5) and NBC's "Harry's Law" by 233% (0.9/3). Television's highest-rated new drama this season, ABC's "Once Upon a Time" once again registered as Sunday night's No. 1 TV show in the key young adult sales demo.
· Building over its last original in Total Viewers (+8% - 9.1 million vs. 8.4 million) and Adults 18-49 (+7% - 3.0/8 vs. 2.8/8), "Once Upon a Time" marked its most-watched telecast in 6 weeks and achieved a 7-week high with young adults - since 3/11/12 and 3/4/12, respectively. Jumping 27% in young men from its last first run airing, "Once Upon a Time" equaled a 12-week high with Men 18-34 - since 1/29/12.
· Continuing to dramatically improve its time slot, "Once Upon a Time" boosted its hour for ABC year to year by 1.3 million viewers and by 36% in Adults 18-49 over first-run programming on the year-ago night ("Home Edition" on 4/24/11 = 7.8 million and 2.2/6).
"Hallmark Hall of Fame: Firelight" (9:01-11:00 p.m.)
From 9:00-11:00 p.m., ABC's "Hallmark Hall of Fame: Firelight" finished No. 2 most-watched show (7.6 million) in its time period, while ranking No. 1 among Women 25-54. Building from its first hour to its second hour in viewers and young adults, "Firelight" (7.8 million) emerged as the most-watched TV show in the 10 o'clock hour, outdrawing CBS' "NYC 22" (+5% - 7.4 million) and pulling in 1.1 million more viewers than NBC's "Celebrity Apprentice" (6.7 million).
· "Firelight" was up from the last "Hallmark Hall of Fame" movie ("A Smile as Big as the Moon" on 1/29/12 = 6.8 million and 1.5/4) in Total Viewers (+12%) and Adults 18-49 (+7%), standing as ABC's best performance yet with the movie franchise. In addition, ABC's "Firelight" was up a sharp 23% in Adults 18-49 over CBS' year-ago "Hallmark Hall of Fame" movie ("Beyond the Blackboard" on 4/24/11 = 1.3/3)
· With "Firelight," the Net attracted its largest audience in the 2-hour time period in 4 weeks - since 3/25/12.
Source: The Nielsen Company, National, Live+ Same Day Program Ratings, week of 04/16/12.
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