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CBS CONTINUES TO LEAD ALL NETWORKS IN L+3 DAY LIFT AMONG VIEWERS, ADULTS 18-49 AND ADULTS 25-54 THROUGH THE FIRST THREE WEEKS OF THE NEW SEASON
CBS Has 10 Programs Adding More Than 2 Million Viewers, More than Any
Other Network
"The Big Bang Theory" Adds +3.18 Million Viewers and +1.5 Rating Points in
Adults 18-49
"Elementary" Adds Nearly +3 Million Viewers and a Full Rating Point in Adults 18-49
"Hawaii Five O" Jumps +37% in Adults 18-49 and +36% in Adults 25-54
Through the first three weeks of the 2012-2013 season, CBS continues to lead all networks in L+3 day DVR lift among viewers, adults 18-49 (tie) and adults 25-54, according to Nielsen live plus 3-day ratings through Oct. 14, 2012.
Live plus 3-day playback has added +1.57 million viewers (+15%) to CBS's three-week live plus same day audience, the most of any network, increasing its average to 11.77m. CBS has extended its season-to-date viewer advantage to +2.06m versus its live same day lead of +1.50m. NCIS remains television's #1 program with 21.97 million viewers.
Among adults 18-49, CBS added +0.5 points (+22%) to 2.8, tied for the most of any network. Among adults 25-54, CBS added +0.7 (+23%) to 3.7, more than any other network.
CBS has 10 programs gaining more than two million viewers, more than any other network:
Actual Percentage
THE BIG BANG THEORY +3.18m (18.21m from 15.03m) +21%
ELEMENTARY +2.99m (15.26m from 12.27m) +24%
NCIS +2.68m (21.97m from 19.29m) +14%
PERSON OF INTEREST +2.61m (17.04m from 14.43m) +18%
BLUE BLOODS +2.51m (13.02m from 10.51m) +24%
CRIMINAL MINDS +2.42m (14.03m from 11.61m) +21%
HAWAII FIVE-0 +2.40m (10.53m from 8.13m) +29%
THE MENTALIST +2.34m (12.61m from 10.27m) +23%
CSI +2.12m (12.85m from 10.73m) +20%
VEGAS +2.02m (14.92m from 12.90m) +16%
CBS has nine programs gaining more than +0.8 rating points among adults 18-49, more than any other network:
THE BIG BANG THEORY +1.5 (6.3 from 4.8) +31%
ELEMENTARY +1.0 (3.8 from 2.8) +36%
NCIS +0.9 (4.6 from 3.7) +24%
2 BROKE GIRLS +0.9 (4.4 from 3.5) +26%
CRIMINAL MINDS +0.9 (4.0 from 3.1) +29%
TWO AND A HALF MEN +0.8 (4.3 from 3.5) +23%
HOW I MET YOUR MOTHER +0.8 (4.1 from 3.3) +24%
PERSON OF INTEREST +0.8 (3.7 from 2.9) +28%
CSI +0.8 (3.3 from 2.5) +32%
CBS has eight programs gaining more than +0.9 ratings in adults 25-54:
THE BIG BANG THEORY +1.6 (7.7 from 6.1) +26%
ELEMENTARY +1.3 (5.0 from 3.7) +35%
CRIMINAL MINDS +1.1 (5.0 from 3.9) +28%
2 BROKE GIRLS +1.0 (5.2 from 4.2) +24%
PERSON OF INTEREST +1.0 (5.1 from 4.1) +24%
NCIS +0.9 (6.1 from 5.2) +17%
TWO AND A HALF MEN +0.9 (5.5 from 4.6) +20%
HAWAII FIVE-0 +0.9 (3.4 from 2.5) +36%
Source: Nielsen NPower Regular Programs (9/24/12-10/14/12)
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