or


[11/28/12 - 11:57 AM]
Hallmark Channel's Holiday Streak Continues to Build with #1 Movie of the Day for 4th Consecutive Week
The Hallmark Channel spins the numbers for the week of November 19-25.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S HOLIDAY STREAK CONTINUES TO BUILD WITH #1 MOVIE OF THE DAY FOR 4TH CONSECUTIVE WEEK

"Naughty or Nice" is #1 Telecast and #1 Movie of Saturday with 2.6 HH RTG

"Hitched for the Holidays", #2 Movie of Sunday, Garners 2.5 HH RTG

Hallmark Channel delivered the #1 rated ad-supported Saturday night movie on cable for the fourth consecutive week with the November 24th world premiere of original movie, "Naughty or Nice". The film was the #1 cable movie and # 1 telecast for Saturday, garnering a 2.6 household rating and attracting nearly 4.8 million unduplicated viewers. "Naughty or Nice" set a new high as Hallmark Channel's #1 original movie of the year among the network's core demographic of women 25-54, as well as adults 25-54, and was the 2nd highest-rated telecast of the year among households and total viewers.

The network's success over the weekend carried into Sunday, November 25th with the premiere of original movie "Hitched for the Holidays", which placed as the #2 cable movie of the day, with a 2.5 household rating and 4.5 million unduplicated viewers. Combined, "Hitched for the Holidays" and "Naughty or Nice" positioned Hallmark Channel as the #2 cable network among households and total viewer rating, and #2 among households and total viewer delivery in primetime (Sat-Sun, 8-11p) for the weekend.

Among women 25-54 rating, "Naughty or Nice" was the #1 rated ad-supported cable movie of the day, the #1 telecast of the day, and the #2 movie of the entire week. The film was also the #2 cable movie of the week among households. For the Saturday 8pm-10pm time period, "Naughty or Nice" was the #1 cable television program in HH (2.6 rtg), #1 in W25-54 (1.7 rtg), and #1 in P2+ (1.5 rtg). In addition, "Naughty or Nice" placed among the top 5 in household and key demo impressions, including #1 in HH (2,297,000) and #2 in W25-54 (775,000). The original movie lifted Hallmark Channel to be the #1 rated cable network in prime time on Saturday among households and women 25-54 (2.2 HH rtg and 1.4 W25-54 rtg) and the #1 rated cable network for the entire day among W25-54 (.8 HH rtg).

"Hitched for the Holidays" was the #3 movie of the week, in addition to the #2 cable movie of Sunday, boosting Hallmark Channel to the #1 rated cable network for the entire day (1.4 HH rtg). In the 8-10p time period, "Hitched for the Holiday" delivered an average of 634,000 impressions among women 25-54 and ranked among the top 10 in household and key demo ratings, including #2 in HH (2.5 rtg) and #3 in P2+ (1.3 rtg). "Hitched for the Holidays" was also the #3 rated ad-supported cable movie of Sunday among women 25-54 rating.

Stuck in the crossroads of her life, holiday humbug Krissy Kringle (Hilarie Burton), accidentally receives a special delivery intended for Santa Claus in the Hallmark Channel original movie, "Naughty or Nice". Krissy uses the power of the "Naughty or Nice" book to un-do some "Naughty" deeds around her but finds that her newfound power isn't always so "Nice". Eventually, the "Naughty" list hits too close to home but with the help of her mother, Carol (Baxter), and father, Walter Kringle (Gross), Krissy discovers that the book's powers also reveal the nice in people, not just the naughty. Movie also stars three-time Emmy(R) nominee Meredith Baxter ("Family Ties," "Dan Vs"), Michael Gross ("Family Ties," "How I Met Your Mother"), Matt Dallas ("Kyle XY") and Gabriel Tigerman ("Skills Like This").

In the Hallmark Channel original movie, "Hitched for the Holidays", New Yorkers Rob Marino (Lawrence) and Julie Green (Henner) are feeling pressure from their meddling families to find a date this holiday season. After finding each other through a dating website, they agree to pose as each other's special someone but things get complicated when Rob's Catholic family and Julie's Jewish family get involved to help these two make it to the altar. As they double their efforts to keep the charade going through New Year's Eve, Rob and Julie are more than a little surprised when they discover their fake feelings may be a little too real. Movie stars five-time Golden Globe(R) nominee Marilu Henner ("Taxi"), Joey Lawrence ("Melissa and Joey"), and Emily Hampshire ("Ruby Gloom").

Source: The Nielsen Company, November 19 - 25, 2012

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to a diverse range of lifestyle programming, including the newly-launched Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot and Marie, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Hallmark Channel's sibling network, Hallmark Movie Channel, also available in HD and SD, focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events.





  [november 2012]  
S
M
T
W
T
F
S
    


· HITCHED FOR THE HOLIDAYS (HALLMARK)
· NAUGHTY OR NICE (HALLMARK)





most recent ratings | view all posts
[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.

[11/08/17 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos, CBS Leads Total Viewers
Without the World Series as competition, nearly every series posts double-digit gains.

[11/07/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC Wins Demo Race, ABC Leads Total Viewers
The Peacock takes home the adults 18-49 crown once again.

[11/06/17 - 03:16 PM]
Discovery Channel Ratings Soar in October with Year-Over-Year Growth in Key Demos
Discovery further spins the numbers for the month of October.