or


[11/28/12 - 11:57 AM]
Hallmark Channel's Holiday Streak Continues to Build with #1 Movie of the Day for 4th Consecutive Week
The Hallmark Channel spins the numbers for the week of November 19-25.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S HOLIDAY STREAK CONTINUES TO BUILD WITH #1 MOVIE OF THE DAY FOR 4TH CONSECUTIVE WEEK

"Naughty or Nice" is #1 Telecast and #1 Movie of Saturday with 2.6 HH RTG

"Hitched for the Holidays", #2 Movie of Sunday, Garners 2.5 HH RTG

Hallmark Channel delivered the #1 rated ad-supported Saturday night movie on cable for the fourth consecutive week with the November 24th world premiere of original movie, "Naughty or Nice". The film was the #1 cable movie and # 1 telecast for Saturday, garnering a 2.6 household rating and attracting nearly 4.8 million unduplicated viewers. "Naughty or Nice" set a new high as Hallmark Channel's #1 original movie of the year among the network's core demographic of women 25-54, as well as adults 25-54, and was the 2nd highest-rated telecast of the year among households and total viewers.

The network's success over the weekend carried into Sunday, November 25th with the premiere of original movie "Hitched for the Holidays", which placed as the #2 cable movie of the day, with a 2.5 household rating and 4.5 million unduplicated viewers. Combined, "Hitched for the Holidays" and "Naughty or Nice" positioned Hallmark Channel as the #2 cable network among households and total viewer rating, and #2 among households and total viewer delivery in primetime (Sat-Sun, 8-11p) for the weekend.

Among women 25-54 rating, "Naughty or Nice" was the #1 rated ad-supported cable movie of the day, the #1 telecast of the day, and the #2 movie of the entire week. The film was also the #2 cable movie of the week among households. For the Saturday 8pm-10pm time period, "Naughty or Nice" was the #1 cable television program in HH (2.6 rtg), #1 in W25-54 (1.7 rtg), and #1 in P2+ (1.5 rtg). In addition, "Naughty or Nice" placed among the top 5 in household and key demo impressions, including #1 in HH (2,297,000) and #2 in W25-54 (775,000). The original movie lifted Hallmark Channel to be the #1 rated cable network in prime time on Saturday among households and women 25-54 (2.2 HH rtg and 1.4 W25-54 rtg) and the #1 rated cable network for the entire day among W25-54 (.8 HH rtg).

"Hitched for the Holidays" was the #3 movie of the week, in addition to the #2 cable movie of Sunday, boosting Hallmark Channel to the #1 rated cable network for the entire day (1.4 HH rtg). In the 8-10p time period, "Hitched for the Holiday" delivered an average of 634,000 impressions among women 25-54 and ranked among the top 10 in household and key demo ratings, including #2 in HH (2.5 rtg) and #3 in P2+ (1.3 rtg). "Hitched for the Holidays" was also the #3 rated ad-supported cable movie of Sunday among women 25-54 rating.

Stuck in the crossroads of her life, holiday humbug Krissy Kringle (Hilarie Burton), accidentally receives a special delivery intended for Santa Claus in the Hallmark Channel original movie, "Naughty or Nice". Krissy uses the power of the "Naughty or Nice" book to un-do some "Naughty" deeds around her but finds that her newfound power isn't always so "Nice". Eventually, the "Naughty" list hits too close to home but with the help of her mother, Carol (Baxter), and father, Walter Kringle (Gross), Krissy discovers that the book's powers also reveal the nice in people, not just the naughty. Movie also stars three-time Emmy(R) nominee Meredith Baxter ("Family Ties," "Dan Vs"), Michael Gross ("Family Ties," "How I Met Your Mother"), Matt Dallas ("Kyle XY") and Gabriel Tigerman ("Skills Like This").

In the Hallmark Channel original movie, "Hitched for the Holidays", New Yorkers Rob Marino (Lawrence) and Julie Green (Henner) are feeling pressure from their meddling families to find a date this holiday season. After finding each other through a dating website, they agree to pose as each other's special someone but things get complicated when Rob's Catholic family and Julie's Jewish family get involved to help these two make it to the altar. As they double their efforts to keep the charade going through New Year's Eve, Rob and Julie are more than a little surprised when they discover their fake feelings may be a little too real. Movie stars five-time Golden Globe(R) nominee Marilu Henner ("Taxi"), Joey Lawrence ("Melissa and Joey"), and Emily Hampshire ("Ruby Gloom").

Source: The Nielsen Company, November 19 - 25, 2012

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to a diverse range of lifestyle programming, including the newly-launched Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot and Marie, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Hallmark Channel's sibling network, Hallmark Movie Channel, also available in HD and SD, focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events.





  [november 2012]  
S
M
T
W
T
F
S
    


· HITCHED FOR THE HOLIDAYS (HALLMARK)
· NAUGHTY OR NICE (HALLMARK)





most recent ratings | view all posts
[04/17/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Demos with "Blue Bloods"
The Eye holds off the competition in total viewers, shares the demo crown with ABC and FOX.

[04/16/21 - 10:00 AM]
Thursday's Broadcast Ratings: ABC Leads Night in Viewers, Demos
"Grey's Anatomy" tops the charts for the Alphabet among adults 18-49.

[04/15/21 - 10:00 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Tops Charts for FOX
The network leads the night in total viewers as well as adults 18-49.

[04/14/21 - 10:02 AM]
Tuesday's Broadcast Ratings: "This Is Us" Leads Demo Race for NBC
An all-repeat CBS however is the most-watched network last night.

[04/13/21 - 10:01 AM]
Monday's Broadcast Ratings: "The Voice" Tops Viewers, Demos for NBC
ABC's "American Idol" shares the honors among adults 18-49.

[04/12/21 - 10:00 AM]
Sunday's Broadcast Ratings: CBS Leads Tight Race in Viewers, Demos
Overrun of the 2021 Masters Tournament in primetime helps lift the Eye to top honors in both categories.

[04/11/21 - 10:16 AM]
Saturday's Broadcast Ratings: NBA Returns on Top in Demos for ABC
The Alphabet's primetime coverage leads the night in adults 18-49.

[04/10/21 - 10:03 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Tops Demos for FOX
Plus: "Blue Bloods" on CBS leads the night among total viewers.

[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.