"BIG BROTHER" DELIVERS ITS LARGEST WEDNESDAY AUDIENCE OF THE SUMMER
Posts Week-to-Week Growth in Adults 18-49 and Adults 25-54
BIG BROTHER delivered its largest Wednesday audience of the summer and posted week-to-week growth in adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Sept. 4.
From 8:00-9:00 PM, BIG BROTHER WEDNESDAY was first in viewers (6.60m), adults 25-54 (2.8/07) and adults 18-49 (2.2/07). Compared to last week, BIG BROTHER WEDNESDAY was up +8% in adults 25-54 (from 2.6/08), +5% in adults 18-49 (from 2.1/07) and added +240,000 viewers (from 6.36m, +4%).
BIG BROTHER posted season its largest Wednesday audience, matched its season-high Wednesday adults 25-54 ratings and matched its second-best Wednesday adults 18-49 performance.
Updated Wednesday ratings will be available later today.