OUTSTANDING FXX DEBUTS FOR "SUNNY" AND "THE LEAGUE"
FXX Season 9 Premiere of It's Always Sunny in Philadelphia
Tops Season 8 Premiere on FX in Men 18-34; Strong in All Demos
Season 5 Premiere of The League on FXX Almost Equal to Its Season 4
Debut on FX and Outperforms Its Season 4 Average In Every Key Demo
FXX Beat Broadcast Nets by a Wide Margin
in Delivery of Adults 18-34 and Men 18-34 in 10-11 PM Time Period
FXX Carried in 72 Million Homes
LOS ANGELES, September 5, 2013 - The FXX debuts of the acclaimed comedies It's Always Sunny in Philadelphia and The League posted outstanding numbers for their new network, delivering audiences that were comparable to or better than their delivery when they aired on sister network FX, which is in 26 million more homes than FXX.
The Season 9 premiere of It's Always Sunny in Philadelphia at 10 PM on FXX delivered 757,000 Total Viewers, 527,000 Adults 18-34, and 648,000 Adults 18-49. In delivery of Men 18-34 (396,000), the Sunny debut on FXX was +8% above the Season 8 premiere on FX (366,000). Last night's audience delivery for Sunny compared with its Season 8 premiere on FX retained 85% in Adults 18-34 (527,00 of 622,000) and 80% of Adults 18-49 (648,000 of 809,000).
The Season 5 premiere of The League at 10:30 PM on FXX grew from its Sunny lead-in, delivering 786,000 Total Viewers, 537,000 Adults 18-34, 687,000 Adults 18-49, and 383,000 Men 18-34. Last night's audience delivery for The League compared with its Season 8 premiere on FX (10/11/12) retained 92% in Adults 18-34 (537,000 of 584,000) and 94% of Adults 18-49 (687,000 of 732,000). Compared to its Season 4 averages, the Season 5 debut of The League was higher in all key demos including +15% in Adults 18-34 (537,000 vs. 468,000), +14% in Men 18-34 (383,000 vs. 335,000), and +9% in Adults 18-49 (687,000 vs. 632,000).
In addition, in the 10-11 PM time period, FXX outdelivered ABC, CBS and NBC in Adults 18-34 and Men 18-34, which is FXX's target audience. FXX's 532,000 Adults 18-34 topped NBC by +43%, CBS by +37% and ABC by +20%, and FXX's 389,000 Men 18-49 beat ABC by +227%, NBC by +182% and CBS by +176%.
"The numbers last night on FXX for Sunny and The League far exceeded our highest expectations," said John Landgraf, CEO, FX Networks and FX Productions. "To have just launched the channel three days ago and get these ratings is thrilling. The delivery of these shows needs no qualification, they are proven appointment viewing for young adult audiences. Thanks to the fans and congratulations to Rob McElhenney, Glenn Howerton, Charlie Day and everyone involved with Sunny, and to Jeff and Jackie Schaffer and everyone on The League."
Sunny increased its lead-in half-hour audience (9:30-10:00 PM), the commercial television premiere of Bad Teacher, by +144% in Total Viewers, +185% in Adults 18-34 and +173% in Adults 18-49.
FXX projects record time-shifted ratings for both Sunny and The League when Live+3 data becomes available on Monday (Sept. 9) and Live+7 data becomes available in approximately three weeks. Last year on FX, Sunny averaged gains of +59% in Total Viewers, +72% in Adults 18-34 and +67% in Adults 18-49 on Live+3, and gains of +76% in Total Viewers, +93% in Adults 18-34 and +86% in Adults 18-49 on Live+7.
Last year on FX, The League averaged gains of +75% in Total Viewers, +81% in Adults 18-34 and +88% in Adults 18-49 on Live+3, and gains of +96% in Total Viewers, +101% in Adults 18-34 and +113% in Adults 18-49 on Live+7 over Live+Same Day.
The Adults 18-49 delivery for last night's Season 4 premiere of The League was higher than any single program ever on Fox Soccer Channel, which was replaced by FXX on most cable, satellite and telco systems.
The lead-in movie Bad Teacher, delivered 264,000 Total Viewers, 125,000 Adults 18-34 and 194,000 Adults 18-49, which were increases of +104% in Total Viewers, +50% in Adults 18-34, and +65% in Adults 18-49 versus prior night's movie, Superbad.
The nightly debut of Totally Biased with W. Kamau Bell retained 59% in Adults 18-34 (90,000 vs. 153,000) and 49% in Adults 18-49 (137,000 vs. 282,000) from its last weekly cycle. What's more, Totally Biased shattered FSC year-ago time period averages (Sept., 2012/Mon. - Sun., 1100P - 1130P): by +2,900% in Adults 18-34 (90,000 vs. 3,000) and +1,857% in Adults 18-49 (137,000 vs. 7,000).
It's Always Sunny in Philadelphia airs Wednesdays at 10:00 PM ET/PT. Starring Rob McElhenney, Charlie Day, Glenn Howerton, Kaitlin Olson and Danny DeVito, Sunny was created by McElhenney and is executive produced by McElhenney, Day, Howerton, Michael Rotenberg, Nick Frenkel, Tom Lofaro, Rob Rosell, Scott Marder and David Hornsby. This season Sunny will celebrate the telecast of its 100th episode on Wednesday, October 9 at 10:00 PM ET/PT. The show is produced by FX Productions.
The critically-acclaimed comedy series The League airs on Wednesday nights at 10:30. Created by the husband-and-wife team of Jeff Schaffer and Jackie Marcus Schaffer who serve as executive producers and directors, the ensemble cast features Mark Duplass, Stephen Rannazzisi, Nick Kroll, Paul Scheer, Katie Aselton and Jon Lajoie. The series is produced by FX Productions.
The acclaimed late night comedy show Totally Biased with W. Kamau Bell is expanding to five nights a week at 11:00 PM E/P, airing Monday-Thursday, with best of the week "Mix Tape" compilation episodes on Sunday. The half-hour show stars standup comedian W. Kamau Bell as he hilariously dissects politics, pop culture, race, religion, sex and the media from his own unique point of view. Bell, Chris Rock, Chuck Sklar and Keri Smith Esguia are Executive Producers. The show is produced by FX Productions. The show is shot in New York City before a live studio audience.
FXX is the new basic cable entertainment network from FX Networks, a business unit of 21st Century Fox. Geared toward a young adult audience, the schedule will feature original series, movies, and acquired series. The channel will be anchored by the acclaimed hit comedies It's Always Sunny in Philadelphia, The League and Legit, and the critically acclaimed late-night strip, Totally Biased with W. Kamau Bell. Chozen, a new animated comedy will launch in January of 2014. FXX is carried in 72 million homes. For more information about FXX, go to www.GetFXX.com.
(Source: The Nielsen Company, Live+Same Day)