[09/10/13 - 12:52 PM]
OWN Delivers Highest Rated Week in Network History
OWN spins the numbers for the week of September 2-8.

[via press release from OWN]


"The Haves and the Have Nots," "Six Little McGhees" and "Oprah's Lifeclass" Score Record High Episodes

OWN Ranks as #12 Ad-Supported Cable Network For The Week in Women 25-54 and #1 for African-American Women 25-54

Los Angeles - OWN: Oprah Winfrey Network delivered its highest rated week in network history for the week of September 2 led by record highs for the fall finale of "The Haves and the Have Nots" and the premieres of "Six Little McGhees" (Saturdays at 10 p.m.) and "Oprah's Lifeclass" (Sundays at 9 p.m.). "Welcome to Sweetie Pie's" also delivered solid numbers for the week.

OWN ranked as #12 ad-supported cable network for the week in primetime women 25-54 and #1 for African-American women 25-54.

Key Programming Highlights (Sept 2-8, 2013):

The Haves and the Have Nots (Tuesday, September 3 at 9 p.m.) *Fall Finale

· Highest rated episode in series history across all key measures

· 2.21 W25-54 rating; 2.6 million total viewers

· Tuesday night's #3 cable telecast (#4 in all of television) among women 25-54

· Tuesday's night's #2 telecast in all of television across all key African-American measures

Six Little McGhees (Saturday, September 7 at 10 p.m.)

· .70 W25-54 rating; 796,000 total viewers

· #1 telecast in series history among W25-54

· +43% growth versus last season's average in W25-54

Oprah's Lifeclass (Sunday, September 8 at 9 p.m.)

· .67 W25-54 rating; 687,000 total viewers

· #1 telecast in series history among W25-54 and total viewers

· Episode was up +76% versus the previous season average and built +22% over the course of the hour (W25-54)

· Sunday night's #2 cable telecast among African-American women 25-54

Welcome to Sweetie Pie's (Saturday, September 7 at 9 p.m.)

· .82 W25-54 rating; 937,000 total viewers

· Episode built +13% throughout the hour (W25-54)

· Saturday night's #1 cable telecast among African-American women 25-54

· Season is averaging a .79 W25-54 rating, +20% growth versus last season's average

OWN Week of September 2

Prime: .56 W25-54 rating; 685,000 total viewers

Prime growth versus year ago: +143% W25-54; +115% total viewers

OWN 3rd Quarter-to-Date

Prime: .40 W25-54 rating; 501,000 total viewers

Prime growth versus year ago: +74% W25-54; +68% total viewers

Prime growth versus Q2 2013: +38% W25-54; +41% total viewers

Source: The Nielsen Company

OWN ratings are coverage ratings.

About OWN: Oprah Winfrey Network

OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.

Follow on Twitter @OWNTV

  [september 2013]  


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