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[09/11/13 - 08:44 AM]
ABC's "Shark Tank" Week Hits Best Numbers Yet with a 5-Month High in Its Tuesday Time Period
ABC spins the numbers for Tuesday, September 10.

[via press release from ABC]

ABC's "Shark Tank" Week Hits Best Numbers Yet with a 5-Month High in Its Tuesday Time Period

Building for the 2nd consecutive night to its best numbers yet, Night 3 of ABC's Shark Tank week was up over its Monday telecast in Total Viewers (+2%) and Adults 18-49 (+8%).

· Shark Tank delivered ABC's highest non-sports Adult 18-49 rating in the hour in over 5 months - since 4/2/13.

· From 8-9pm on Tuesday, ABC's repeat Shark Tank ranked #1 with Men 18-49, tying Night 2 of NBC's highly-promoted Million Second Quiz. In addition against original programming on NBC (Million Second Quiz) and Fox (SYTYCD), the Shark Tank encore paced within 2-tenths of a rating point of the hour's lead in Adults 18-49.

Quick Take for Tuesday, September 10, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's "Shark Tank" Week Builds for the 2nd Night to its Best Numbers Yet, Posting ABC's Top Non-Sports Adult 18-49 Rating in its Slot in Over 5 Months

"Shark Tank" (8:00-9:00 p.m.)

Building for the 2nd consecutive night to its best numbers yet, Night 3 of ABC's "Shark Tank" week was up over its Monday telecast in Total Viewers (+2% - 4.7 million vs. 4.6 million) and Adults 18-49 (+8% - 1.3/4 vs. 1.2/4).

· "Shark Tank" delivered ABC's highest non-sports Adult 18-49 rating in the hour in over 5 months - since 4/2/13.

· From 8:00-9:00 p.m. on Tuesday, ABC's repeat "Shark Tank" ranked No. 1 with Men 18-49 (1.1/4), tying Night 2 of NBC's highly-promoted "Million Second Quiz." In addition against original programming on NBC ("Million Second Quiz") and Fox ("SYTYCD"), the "Shark Tank" encore paced within 2-tenths of a rating point of the hour's lead in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 09/10/13.





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· MILLION SECOND QUIZ, THE (NBC)
· SHARK TANK (ABC)





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