or


[01/15/14 - 08:37 AM]
"The Goldbergs" Hits a 14-Week High and Beats FOX's "New Girl" for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Tuesday, January 14.

[via press release from ABC]

"SHIELD" Is Up Again in the Early Numbers/"The Goldbergs" Hits a 14-Week High and Beats Fox's "New Girl" for the 2nd Straight Week in Adults 18-49

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 6.3 million and 2.2/6 in AD18-49):

During the 8 o'clock hour, ABC's Marvel's Agents of S.H.I.E.L.D. (2.2/6) took second place in its slot to CBS' top-rated NCIS among Adults 18-49, outdelivering NBC's Biggest Loser by 38% (1.6/5) and Fox's comedies by 69% (Dads/Brooklyn Nine-Nine = 1.3/4). In addition, the ABC freshman drama led its slot by 50% over NCIS in Men 18-34 (1.8/6 vs. 1.2/5) to hold the #1 series position in the hour for its 12th consecutive original airing. It also stood as the #1 TV show on Tuesday with Men 18-34 and the top-rated broadcast program with Teens 12-17 and Kids 2-11.

· S.H.I.E.L.D. built for its 2nd straight original telecast in the Fast Affiliate Adult 18-49 ratings Adults 18-49 (+5% - 2.2/6 vs. 2.1/6) to hit its best preliminary number since November - since 11/26/13.

· Based on Nielsen's Live + 7 Day ratings for original airings (9/23-12/29/13), ABC's Marvel's Agents of S.H.I.E.L.D. is Tuesday's #1 TV show this season in Adults 18-49 (4.6 rating), leading NBC's The Voice by 2% (4.5 rating) and CBS' NCIS by 12% (4.1 rating).

The Goldbergs (9-9:30pm - 4.9 million and 1.8/5 in AD18-49):

In the 9pm half-hour, ABC's The Goldbergs grew for its 3rd consecutive first-run airing in Adults 18-49 (+6%) to deliver a 14-week high - since 10/8/13. For the 2nd week in row, the ABC freshman comedy defeated Fox's New Girl (3.3 million and 1.6/4) in the half-hour in Total Viewers and Adults 18-49 to stand as Tuesday's #1 comedy.

· The Goldbergs once again delivered big time-period improvement year to year, growing the half-hour by 58% in Total Viewers and 38% in Adults 18-49 over original comedy programming on the year-ago night (Happy Endings = 3.1 million and 1.3/3 on 01/15/13).

Trophy Wife (9:30-10pm - 3.5 million and 1.1/3 in AD18-49):

In the 9:30pm half-hour, ABC's Trophy Wife topped Fox's Mindy Project head-to-head by 1.0 million viewers (3.5 million vs. 2.5 million). The show held even week to week in Adults 18-49.

· Trophy Wife boosted its half-hour year to year by 30% in Total Viewers, topping original comedy programming on the same night last year (B---- in Apt 23 = 2.7 million and 1.1/3 on 01/15/13).

Quick Take for Tuesday, January 14, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's "S.H.I.E.L.D." Continues to Build in Adults 18-49 and Beats "NCIS" by 50% In Men 18-34 to Rank as the No. 1 Series in its Slot for its 12th Consecutive Original

"The Goldbergs" is Up for its 3rd Straight Original to a 14-Week High in Adults 18-49

ABC's "Trophy Wife" Outdraws Fox's "Mindy Project" by 1.0 Million Viewers

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 6.3 million and 2.2/6 in AD18-49):

During the 8 o'clock hour, ABC's "Marvel's Agents of S.H.I.E.L.D." (2.2/6) took second place in its slot to CBS' top-rated "NCIS" among Adults 18-49, outdelivering NBC's "The Biggest Loser" by 38% (1.6/5) and Fox's comedies by 69% ("Dads"/"Brooklyn Nine-Nine" = 1.3/4). In addition, the ABC freshman drama led its slot by 50% over "NCIS" in Men 18-34 (1.8/6 vs. 1.2/5) to hold the No. 1 series position in the hour for its 12th consecutive original airing. It also stood as the No. 1 TV show on Tuesday with Men 18-34 and the top-rated broadcast program with Teens 12-17 and Kids 2-11.

· "S.H.I.E.L.D." built for its 2nd straight original telecast in the Fast Affiliate Adult 18-49 ratings (+5% - 2.2/6 vs. 2.1/6) to hit its best preliminary number since November - since 11/26/13.

· Based on Nielsen's Live + 7 Day ratings for original airings (9/23-12/29/13), ABC's "Marvel's Agents of S.H.I.E.L.D." is Tuesday's No. 1 TV show this season in Adults 18-49 (4.6 rating), leading NBC's "The Voice" by 2% (4.5 rating) and CBS' "NCIS" by 12% (4.1 rating).

"The Goldbergs" (9:00-9:30 p.m. - 4.9 million and 1.8/5 in AD18-49):

In the 9:00 p.m. half-hour, ABC's "The Goldbergs" grew for its 3rd consecutive first-run airing in Adults 18-49 (+6%) to deliver a 14-week high - since 10/8/13. For the 2nd week in row, the ABC freshman comedy defeated Fox's "New Girl" (3.3 million and 1.6/4) in the half-hour in Total Viewers and Adults 18-49 to stand as Tuesday's No. 1 comedy.

· "The Goldbergs" once again delivered big time-period improvement year to year, growing the half-hour by 58% in Total Viewers and 38% in Adults 18-49 over original comedy programming on the year-ago night ("Happy Endings" = 3.1 million and 1.3/3 on 01/15/13).

"Trophy Wife" (9:30-10:00 p.m. - 3.5 million and 1.1/3 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" topped Fox's "Mindy Project" head-to-head by 1.0 million viewers (3.5 million vs. 2.5 million). The show held even week to week in Adults 18-49.

· "Trophy Wife" boosted its half-hour year to year by 30% in Total Viewers, topping original comedy programming on the same night last year ("B---- in Apt 23" = 2.7 million and 1.1/3 on 01/15/13).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 01/14/14.





  [january 2014]  
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· BIGGEST LOSER, THE (NBC)
· BROOKLYN NINE-NINE (FOX)
· DADS (FOX)
· GOLDBERGS, THE (ABC)
· HAPPY ENDINGS (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (HULU)
· NCIS (CBS)
· NEW GIRL (FOX)
· NEW GIRL (FOX)
· TROPHY WIFE (ABC)









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