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[11/04/14 - 08:27 AM]
ABC Stands as Monday's Most-Watched Broadcaster
ABC spins the numbers for Monday, November 3.
[via press release from ABC]

ABC's Dancing Builds and Countdown to the CMA Awards Spikes Year to Year

Fast Affiliate Live + Same Day Results:

Please Note: ABC's Monday lineup was preempted in Indianapolis for local NFL coverage (0.95% of the U.S.).

ABC Monday Prime (8-11pm - 11.4 million and 1.8/5 in AD18-49): ABC was the most-watched broadcaster on Monday (11.4 million). For the 2nd week in a row, ABC's Dancing finished as Monday's most-watched entertainment show (13.2 million).

Dancing With the Stars (8-10pm - 13.2 million and 2.1/6 in AD18-49): Head to head from 8-10pm, ABC's Dancing with the Stars drew a larger audience than NBC's The Voice for the 3rd consecutive week (by a best-yet 1.3 million - 13.2 million vs. 11.9 million). DWTS was up week to week in Total Viewers (+5% - 13.2 million vs. 12.6 million) and Adults 18-49 (+11% - 2.1/6 vs. 1.9/5) to its top numbers since its season premiere 7 weeks ago - since 9/15/14. In addition, Dancing improved from its year-ago telecast in Adults 18-49 (2.0/5 on 11/4/13).

Countdown to the CMA Awards (10-11pm - 7.7 million and 1.3/4 in AD18-49): In the 10pm hour, ABC's lead-up special to Wednesday's 48th Annual CMA Awards broadcast, Countdown to the CMA Awards: 15 Songs that Changed Country Music with Robin Roberts, spiked over the year-ago special (In the Spotlight on 11/5/13) in Total Viewers (+126% - 7.7 million vs. 3.4 million) and Adults 18-49 (+86% - 1.3/4 vs. 0.7/2).

Quick Take for Monday, November 3, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC Stands as Monday's Most-Watched Broadcaster

"Dancing" Leads NBC's "The Voice" by a Best-Yet 1.3 Million Viewers, Finishing as Monday's Most-Watched Entertainment Show

ABC's "Dancing with the Stars" Outdelivers Fox's "Sleepy Hollow" In the 9pm Hour by 40% in Adults 18-49

ABC's "Countdown to the CMA Awards" Towers over the Year-Ago Special By 126% in Total Viewers and by 86% in Adults 18-49

Please Note: ABC's Monday lineup was preempted in Indianapolis for local NFL coverage (0.95% of the U.S.).

Monday Night (11/04/14) - ABC Total Viewer and Adult 18-49 Projections "DWTS:" Live + 3 = 15.1 million/2.4 rating and Live + 7 = 15.6 million/2.4 rating

Fast Affiliate Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 11.4 million and 1.8/5 in AD18-49):

ABC was the most-watched broadcaster on Monday (11.4 million). For the 2nd week in a row, ABC's "Dancing" finished as Monday's most-watched entertainment show (13.2 million).

"Dancing with the Stars" (8:00-10:00 p.m. - 13.2 million and 2.1/6 in AD18-49):

"Dancing with the Stars" drew a larger audience than NBC's "The Voice" for the 3rd consecutive week (by a best-yet 1.3 million - 13.2 million vs. 11.9 million). "DWTS" was up week to week in Total Viewers (+5% - 13.2 million vs. 12.6 million) and Adults 18-49 (+11% - 2.1/6 vs. 1.9/5) to its top numbers since its season premiere 7 weeks ago - since 9/15/14. In addition, "Dancing" improved from its year-ago telecast in Adults 18-49 (2.0/5 on 11/4/13). Building 5% from its first to second hour among Adults 18-49, "Dancing" led Fox's "Sleepy Hollow" from 9:00-10:00 p.m. for the 7th week running (by a best-yet +40% - 2.1/6 vs. 1.5/4). "DWTS" once again ranked as Monday's most social broadcast series (84,897 tweets).

"Countdown to the CMA Awards" (10:00-11:00 p.m. - 7.7 million and 1.3/4 in AD18-49):

In the 10:00 p.m. hour, ABC's lead-up special to Wednesday's "48th Annual CMA Awards" broadcast, "Countdown to the CMA Awards: 15 Songs that Changed Country Music with Robin Roberts," spiked over the year-ago special ("In the Spotlight" on 11/5/13) in Total Viewers (+126% - 7.7 million vs. 3.4 million) and Adults 18-49 (+86% - 1.3/4 vs. 0.7/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, National Live + Same Day Program Ratings, 11/3/14. Nielsen Socialguide 11/3/14, Total Tweets +/- 3hrs during telecast.





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· DANCING WITH THE STARS (ABC)
· SLEEPY HOLLOW (FOX)
· VOICE, THE (NBC)




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