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ABC's SHIELD is Up for the 2nd Week to Tie its Top Rating of 2015 in AD18-49
Tuesday Night (04/14/15) -- ABC Total Viewer and Adult 18-49 Projections
Fresh Off the Boat: Live + 3 = 6.5 million/1.9 rating and Live + 7 = 7.0 million/2.0 rating
S.H.I.E.L.D.: Live + 3 = 5.9 million/2.3 rating and Live + 7 = 6.6 million/2.6 rating
Fresh Off the Boat (8-8:30pm - 4.7 million and 1.4/5 in AD18-49): At 8pm opposite NBC's The Voice and CBS' top-rated NCIS, ABC rookie Fresh Off the Boat beat out Fox's Hell's Kitchen for its 6th consecutive original telecast in both Total Viewers (4.6 million vs. 3.6 million) and Adults 18-49 (1.4/5 vs. 1.3/5). Fresh Off the Boat held steady week to week in Adults 18-49 (1.4/5) and gained 13% in Adults 18-34.
· Despite its 8pm time period without a network lead-in, ABC's Fresh Off the Boat finished as Tuesday's #1 comedy in Adults 18-49 on each of its last 8 original airings on the night in the Live + 3 Day ratings and is projected to lead once again, once the next round of TV playback data is released.
Repeat After Me (8:30-9pm - 3.1 million and 1.0/3 in AD18-49): At 8:30pm, ABC's Repeat After Me returned up 11% in Adults 18-49 (1.0/3 vs. 0.9/3) after the prior week's preemption.
Marvel's Agents of S.H.I.E.L.D. (9-10pm - 3.9 million and 1.6/5 in AD18-49): Surging 60% from its lead-in at 9pm, ABC's Marvel's Agents of S.H.I.E.L.D. was up for the 2nd week in Adults 18-49 (+7% - 1.6/5 vs. 1.5/5) to match its best number of 2015. In addition, the show spiked 38% with Men 18-34 to tie its highest rating since October - since 10/28/14. S.H.I.E.L.D. was right on the heels of CBS' NCIS: New Orleans for the Adult 18-49 L+SD lead in the hour (1.6/5 vs. 1.8/6) and with playback is projected to move ahead of the CBS drama in the L3 and L7 data.
· On average season to date, S.H.I.E.L.D. is improving its time period by 40% in Adults 18-49 (2.8/8 vs. 2.0/5) over the comparable weeks last season.
Jimmy Kimmel Live: The Avengers Assembled-R (10-11pm - 2.5 million and 0.9/3 in AD18-49): During the 10pm hour, ABC's replay of Jimmy Kimmel Live: The Avengers Assembled (originally aired the prior evening in late-night, on Monday, 4/13/15) shot up 50% in Adults 18-49 from the year-ago primetime Kimmel encore special (0.9/3 vs. 0.6/2 for Behind the Scandalabra on 4/24/14).
Quick Take for Tuesday, April 14, 2015
(Fast Affiliate Live + Same Day Ratings)
"Fresh Off the Boat" Holds Steady in Adults 18-49 and Rises 13% in Adults 18-34
ABC's "Repeat After Me" Grows 11% in Adults 18-49 over its Last Telecast
"S.H.I.E.L.D." is Up for the 2nd Week to Tie its Top Rating of 2015 in Adults 18-49
ABC's Repeat Airing of "Jimmy Kimmel Live: The Avengers Assembled"
Jumps 50% in Adults 18-49 over the Show's Year-Ago Primetime Encore
Tuesday Night (04/14/15) -- ABC Total Viewer and Adult 18-49 Projections
"Fresh Off the Boat:" Live + 3 = 6.5 million/1.9 rating and Live + 7 = 7.0 million/2.0 rating
"Repeat After Me:" Live + 3 = 3.2 million/1.0 rating and Live + 7 = 3.3 million/1.0 rating
"S.H.I.E.L.D.:" Live + 3 = 5.9 million/2.3 rating and Live + 7 = 6.6 million/2.6 rating
"Jimmy Kimmel Live-R:" Live + 3 = 2.6 million/1.0 rating and Live + 7 = 2.6 million/1.0 rating
Live + Same Day Results:
"Fresh Off the Boat" (8:00-8:30 p.m. - 4.7 million and 1.4/5 in AD18-49):
At 8:00 p.m. opposite NBC's "The Voice" and CBS' top-rated "NCIS," ABC rookie "Fresh Off the Boat" beat out Fox's "Hell's Kitchen" for its 6th consecutive original telecast in both Total Viewers (4.7 million vs. 3.6 million) and Adults 18-49 (1.4/5 vs. 1.3/5). The ABC comedy held steady week to week in Adults 18-49 (1.4/5) and gained 13% in Adults 18-34.
· Despite its 8:00 p.m. time period without a network lead-in, ABC's "Fresh Off the Boat" finished as Tuesday's No. 1 comedy in Adults 18-49 on each of its last 8 original airings on the night in the Live + 3 Day ratings and is projected to lead again, once the next round of TV playback data is released.
"Repeat After Me" (8:30-9:00 p.m. - 3.1 million and 1.0/3 in AD18-49):
At 8:30 p.m., ABC's "Repeat After Me" returned up 11% in Adults 18-49 (1.0/3 vs. 0.9/3) after the prior week's preemption.
"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 3.9 million and 1.6/5 in AD18-49):
Surging 60% from its lead-in at 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." was up for the 2nd week in Adults 18-49 (+7% - 1.6/5 vs. 1.5/5) to match its best number of 2015. In addition, the show spiked 38% with Men 18-34 to tie its highest rating since October - since 10/28/14. "S.H.I.E.L.D." was right on the heels of CBS' "NCIS: New Orleans" for the Adult 18-49 L+SD lead in the hour (1.6/5 vs. 1.8/6) and with playback is projected to move ahead of the CBS drama in the L3 and L7 data.
· On average season to date, "S.H.I.E.L.D." is improving its time period by 40% in Adults 18-49 (2.8/8 vs. 2.0/5) over the comparable weeks last season.
"Jimmy Kimmel Live: The Avengers Assembled-R" (10:00-11:00 p.m. - 2.5 million and 0.9/3 in AD18-49):
During the 10:00 p.m. hour, ABC's replay "Jimmy Kimmel Live: The Avengers Assembled" (originally aired the prior evening in late-night, on Monday, 4/13/15) shot up 50% in Adults 18-49 from the year-ago primetime "Kimmel" encore special (0.9/3 vs. 0.6/2 for "Behind the Scandalabra" on 4/24/14) and tied NBC's "Chicago Fire" repeat in the slot.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience
Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 04/14/15.
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