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ABC's Celebrity Family Feud and BattleBots Open Big on Sunday
Celebrity Family Feud (8-9pm - 8.5 million and 2.4/10 in AD18-49): Launching over its repeat Funniest Home Videos lead-in at 8pm (+113%/+200%) against Fox's high-rated US Open Championship golf coverage, ABC's series debut of Celebrity Family Feud topped its hour and opened as Sunday's #1 TV show in Total Viewers (8.5 million) and Adults 18-49 (2.4/10). The new show built from its first half-hour to its second half-hour
· In Adults 18-49, Celebrity Family Feud opened as TV's top summer series debut in 2 years (since CBS' Under the Dome on 6/24/13) and equaled the highest unscripted summer debut in 4 years (since NBC's The Voice Results Show on 6/22/11).
BattleBots (9-10pm - 5.4 million and 1.9/7 in AD18-49): At 9pm, ABC's debut of BattleBots was the night's #2 show and won its hour in Adults 18-49 (1.9/7). From 9-10pm, ABC's BattleBots beat NBC's season finale of A.D. by 54% in Total Viewers (5.4 million vs. 3.5 million) and more than doubling it with Adults 18-49 (+171% - 1.9/7 vs. 0.7/2).
· BattleBots was up 27% in Adults 18-49 from the year-ago Sunday 9pm debut of Rising Star (1.5/5 on 6/22/14), giving ABC its best summertime series performance in the hour in close to 7 years - since 8/24/08. In addition, trailing only Celebrity Family Feud, BattleBots tied as TV's 2nd-highest unscripted summer series debut in 3 years - since NBC's American Ninja Warrior on 5/21/12.
Quick Take for Sunday, June 21, 2015
(Fast Affiliate Live + Same Day Ratings)
"Celebrity Family Feud" Opens at No. 1 on Sunday with Multi-Year Time-Slot Highs
"BattleBots" Debuts Big, Winning Its Hour and Delivering Strong Growth for ABC
Live + Same Day Results:
"Celebrity Family Feud" (8:00-9:00 p.m. - 8.5 million and 2.4/10 in AD18-49):
Launching over its repeat "Funniest Home Videos" lead-in at 8:00 p.m. (+113%/+200%) against Fox's high-rated US Open Championship golf coverage, ABC's debut of "Celebrity Family Feud" topped its hour and opened as Sunday's No. 1 TV show in Total Viewers (8.5 million) and Adults 18-49 (2.4/10). The game show built from its first half-hour to its second half-hour.
· In Adults 18-49, "Celebrity Family Feud" opened as TV's top summer series debut in 2 years (since CBS' "Under the Dome" on 6/24/13) and equaled the highest unscripted summer debut in 4 years (since NBC's "The Voice Results Show" on 6/22/11). In addition, "Celebrity Family Feud" attracted ABC's biggest summer series audience to the hour since 2005 and its top young adult number since 2007 - since 8/14/05 and 8/19/07, respectively.
"BattleBots" (9:00-10:00 p.m. - 5.4 million and 1.9/7 in AD18-49):
At 9:00 p.m., ABC's debut of "BattleBots" was the night's No. 2 show and won its hour in Adults 18-49 (1.9/7). From 9:00-10:00 p.m., ABC's "BattleBots" beat NBC's season finale of "A.D." by 54% in Total Viewers (5.4 million vs. 3.5 million) and more than doubled it with Adults 18-49 (+171% - 1.9/7 vs. 0.7/2).
· "BattleBots" was up 27% in Adults 18-49 from the year-ago Sunday 9:00 p.m. debut of "Rising Star" (1.5/5 on 6/22/14), giving ABC its best summertime series performance in the hour in close to 7 years - since 8/24/08. In addition, trailing only "Celebrity Family Feud," "BattleBots" tied as TV's 2nd-highest unscripted summer series debut in 3 years - since NBC's "American Ninja Warrior" on 5/21/12.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 06/21/15.
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