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[11/01/15 - 10:31 AM]
Saturday's Broadcast Ratings: Game 4 Puts FOX on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (10/31/15):

FOX (12.174 million viewers, #1; adults 18-49: 3.1, #1) was of course the network to beat on Saturday with its primetime coverage of the "World Series, Game 4" (12.174 million viewers, #1; adults 18-49: 3.1, #1).

ABC (5.395 million viewers, #2; adults 18-49: 1.5, #2) then had to settle for the silver with its "Saturday Night College Football" (5.395 million viewers, #2; adults 18-49: 1.5, #2).

Next up was NBC (3.635 million viewers, #3; adults 18-49: 0.6, #T3) and its duo of "Dateline NBC" (3.927 million viewers, #4; adults 18-49: 0.6, #T5) and "Saturday Night Live" (3.053 million viewers, #6; adults 18-49: 0.7, #T3).

And finally, CBS (3.501 million viewers, #4; adults 18-49: 0.6, #T3) closed out the evening with "Supergirl" (3.444 million viewers, #5; adults 18-49: 0.6, #T5), "48 Hours" (2.709 million viewers, #7; adults 18-49: 0.5, #7) and another "48 Hours" (4.350 million viewers, #3; adults 18-49: 0.7, #T3).

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Amy Schumer and musical guest The Weeknd (3.0/7 in metered-market households, 1.2/6 in adults 18-49 in the local people meters) equaled the best 18-49 rating in the local people meters for an "SNL" rebroadcast since May.

· In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" matched the show's top rating for an encore since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

· Versus last season's second "SNL" encore, last night's rebroadcast grew by +7% in metered-market households (3.0 vs. 2.8) and was even in 18-49 in the local people meters (1.2 vs. 1.2).

· Note that "SNL" adds significant viewership via time-shifting, growing by +52% going from "live plus same day ratings" to "live plus seven day" rating with originals so far this season in adults 18-49 (from a 1.67 rating to a 2.54).


Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/1/14):

ABC (3.714 million viewers, #1; adults 18-49: 0.9, #T1) was the top draw on Saturday with its weekly presentation of "Saturday Night Football" (3.714 million viewers, #1; adults 18-49: 0.9, #T1).

CBS (3.603 million viewers, #2; adults 18-49: 0.9, #T1) then shared the demo honors with its coverage of "College Football: Notre Dame vs. Navy" (3.603 million viewers, #2; adults 18-49: 0.9, #T1).

Next up was NBC (2.538 million viewers, #3; adults 18-49: 0.5, #T3) and its mix of "2014 Breeders' Cup" (2.486 million viewers, #4; adults 18-49: 0.4, #T5), "Law & Order: Special Victims Unit" (2.054 million viewers, #5; adults 18-49: 0.4, #T5) and "Saturday Night Live" (3.076 million viewers, #3; adults 18-49: 0.8, #3).

And finally, "College Football on FOX" (1.564 million viewers, #6; adults 18-49: 0.5, #4) on FOX (1.564 million viewers, #4; adults 18-49: 0.5, #T3) closed out the evening.

In late-night metered market ratings (via NBC's press release):

·"Saturday Night Live," with host Chris Rock and musical guest Prince (4.9 rating, 12 share in household results in the 56 markets metered by Nielsen Media Research; 2.4/10 in adults 18-49 in the 25 markets with Local People Meters), scored the show's highest rating in metered-market households since Feb. 1 (with host Melissa McCarthy and musical guest Imagine Dragons, 5.4/13).

·In 18-49 rating in the Local People Meters, this is the highest-rated "SNL" since March 1 (with host Jim Parsons and musical guest Beck, 2.4/11) and equals the top "SNL" 18-49 rating in the LPMs since Feb. 1 (with host Melissa McCarthy and musical guest Imagine Dragons, 2.9/12).

·"Saturday Night Live" ranked as the #1 telecast of the night on ABC, CBS, NBC and Fox in both metered-market households and adult 18-49 rating in the Local People Meters, outscoring all primetime programs on those networks in both measures.

Source: Nielsen Media Research





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