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[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.
[via press release from ABC]

ABC's 500 Questions Dominates its Unscripted Competition on Thursday

500 Questions (8-10pm - 5.0 million and 0.9/3 in AD18-49): From 8-10pm night 1 of ABC's 500 Questions beat out its established unscripted competition on Thursday by wide margins in Total Viewers (5.0 million) and Adults 18-49 (0.9/3), outdelivering NBC's Strong (2.6 million and 0.7/3 from 8-9pm) by 92% and 29%, respectively, and Fox's American Grit (1.8 million and 0.5/2 from 9-10pm) by 178% and 80%, respectively. 500 Questions ranked #1 in its 2-hour time period with Adults 18-34 (tie) and Women 18-34 (tie). In addition, 500 Questions topped Fox's original Bones (4.5 million and 0.8/3 from 8-9pm) on the night by 11% in Total Viewers and by 13% in Adults 18-49

· The multi-night event ABC quiz show grew 13% from its first hour to second hour among Adults 18-49.

Quick Take for Thursday, May 26, 2016 (Fast Affiliate Live + Same Day Ratings)

Night 1 of '500 Questions' Dominates Its Thursday Unscripted Competition

Thursday (5/26/16) - ABC Viewer and Adult 18-49 Projections

"500 Questions": L3 = 5.4 million/1.0 rating and L7 = 5.5 million/1.0 rating

"500 Questions" (8:00-10:00 p.m. - 5.0 million and 0.9/3 in AD18-49):

From 8:00-10:00 p.m. night 1 of ABC's "500 Questions" beat out its established unscripted competition on Thursday by wide margins in Total Viewers (5.0 million) and Adults 18-49 (0.9/3), outdelivering NBC's "Strong" (2.6 million and 0.7/3 from 8:00-9:00 p.m.) by 92% and 29%, respectively, and Fox's "American Grit" (1.8 million and 0.5/2 from 9:00-10:00 p.m.) by 178% and 80%, respectively. In addition, the ABC unscripted program topped Fox's original "Bones" (4.5 million and 0.8/3 from 8:00-9:00 p.m.) on the night by 11% in Total Viewers and by 13% in Adults 18-49. "500 Questions" ranked No. 1 in its 2-hour time period with Adults 18-34 (tie) and Women 18-34 (tie).

· The multi-night event ABC quiz show grew 13% from its first hour to second hour among Adults 18-49.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Program for 5/26/16, unless otherwise specified.





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· 500 QUESTIONS (ABC)
· AMERICAN GRIT (FOX)
· BONES (FOX)
· STRONG (NBC)




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