or


[01/03/17 - 08:32 AM]
ABC's "The Bachelor" Premiere Wins by 62% Over NBC's "Celebrity Apprentice" Opener
ABC spins the numbers for Monday, January 2.

[via press release from ABC]

ABC's The Bachelor Premiere Wins by 62% Over NBC's Celebrity Apprentice Opener

ABC Monday Prime (8-11pm - 5.6 million and 1.8/6 in AD18-49): Featuring the Season 21 opener of The Bachelor up against NBC's highly-promoted premiere of Celebrity Apprentice, ABC won the first Monday of the New Year in Adults 18-49 (1.8/6), beating NBC by 38% (1.3/4 for Apprentice/The Wall), CBS' regular original Monday lineup by 50% (1.2/4) and Fox' MasterChef Celebrity special by 100% (0.9/3). In addition, ABC beat NBC on the night by 171% in Adults 18-34 (1.9/7 vs. 0.7/3).

· ABC's The Bachelor returned as Monday's #1 TV series with Adults 18-49, Adults 18-34 and across all key Women. The ABC unscripted show was also most social broadcast series on Monday with over 933,000 interactions (includes Twitter/Facebook).

The Bachelor (8-10pm - 6.6 million and 2.1/6 in AD18-49): Ranking #1 in each half-hour with young adults from 8-10pm, the season premiere of The Bachelor won its 2-hour slot over NBC's Celebrity Apprentice opener by 35% in Total Viewers (6.6 million vs. 4.9 million) and by 62% in Adults 18-49 (2.1/6 vs. 1.3/4) with season high for ABC in the time period.

· The Bachelor held steady with its year-ago opener in Adults 18-49 (2.1/6 vs. 2.2/7 on 1/4/16) and grew with Adults 18-34 (+10%), Men 18-34 (+40%) and Men 18-49 (+8%), scoring a 3-year high in Adults 18-34 and 6-year highs in the 2 Men demos - since 1/6/14 and 1/3/11, respectively

Jimmy Kimmel Live: Here for the Right Reasons (10-11pm - 3.6 million and 1.1/4 in AD18-49): At 10pm, ABC's Jimmy Kimmel Live special for The Bachelor premiere was up over its 2016-17 Late-Night season average by 1.3 million viewers (3.6 million vs. 2.3 million) and by 120% Adults 18-49 (1.1/4 vs. 0.5/3). In viewers and young adults, the Jimmy Kimmel special delivered ABC's 2nd-highest numbers in the Monday 10pm time period this season.

Quick Take for Monday, January 2, 2017 (Fast Affiliate Live + Same Day Ratings)

ABC's 'The Bachelor' Premiere Dominates NBC's 'Celebrity Apprentice' to Rank as the No. 1 TV Series on Monday Night

'The Bachelor' Opens at a 3-Year High in Adults 18-34 and 6-Year Highs in Men

ABC's 'JKL' Primetime Special More Than Doubles Its Late-Night Average

Monday (1/2/17) - ABC Total Viewer and Adult 18-49 Projections:

"The Bachelor": L3 = 7.5 million/2.6 rating and L7 = 7.6 million/2.8 rating

"JKL: Here for the Right Reasons": L3 = 4.0 million/1.2 rating and L7 = 4.1 million/1.2 rating

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.6 million and 1.8/6 in AD18-49):

Featuring the Season 21 opener of "The Bachelor" up against NBC's highly promoted premiere of "Celebrity Apprentice," ABC won the first Monday of the new year in Adults 18-49 (1.8/6), beating NBC by 38% (1.3/4 for "Celebrity Apprentice"/"The Wall"), CBS' regular original Monday lineup by 50% (1.2/4) and Fox's "MasterChef" celebrity special by 100% (0.9/3). In addition, ABC beat NBC on the night by 171% in Adults 18-34 (1.9/7 vs. 0.7/3).

· ABC's "The Bachelor" returned as Monday's No. 1 TV series with Adults 18-49, Adults 18-34 and across all key Women. The ABC unscripted show was also Monday's most social broadcast series with over 933,000 interactions (includes Twitter/Facebook).

"The Bachelor" (8:00-10:00 p.m. - 6.6 million and 2.1/6 in AD18-49):

Ranking No. 1 in each half-hour with young adults against its broadcast competition from 8:00-10:00 p.m., the season premiere of "The Bachelor" won its 2-hour slot over NBC's "Celebrity Apprentice" opener by 35% in Total Viewers (6.6 million vs. 4.9 million) and by 62% in Adults 18-49 (2.1/6 vs. 1.3/4) with a season high for ABC in the time period.

· "The Bachelor" held steady with its year-ago opener in Adults 18-49 (2.1/6 vs. 2.2/7 on 1/4/16) and grew with Adults 18-34 (+10%), Men 18-34 (+40%) and Men 18-49 (+8%), scoring a 3-year high in Adults 18-34 and 6-year highs in the two Men demos - since 1/6/14 and 1/3/11, respectively

"JKL: Here for the Right Reasons" (10:00-11:00 p.m. - 3.6 million and 1.1/4 in AD18-49):

At 10:00 p.m., ABC's "Jimmy Kimmel Live" special for "The Bachelor" premiere was up over its 2016-17 Late-Night season average by 1.3 million viewers (3.6 million vs. 2.3 million) and by 120% Adults 18-49 (1.1/4 vs. 0.5/3). In viewers and young adults, the "Jimmy Kimmel" special delivered ABC's 2nd-highest numbers in the Monday 10:00 p.m. time period this season.

Projections Rationale:

Lifts vs. L+SD are based on the 2016-17 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/2/17.





  [january 2017]  
S
M
T
W
T
F
S


· APPRENTICE, THE (NBC)
· BACHELOR, THE (ABC)
· MASTERCHEF (FOX)





most recent ratings | view all posts
[03/11/26 - 11:30 AM]
ESPN Delivers Most-Watched Women's College Basketball Regular Season Since 2008-09
ESPN networks were home to six of the top 10 women's college basketball regular season games across all networks this season and 29 of the top 30 on cable.

[03/10/26 - 03:04 PM]
FOX Sports Smashes World Baseball Classic Pool Play Viewership Records
Great Britain at USA drew 2.98 million viewers on Saturday, March 7.

[03/10/26 - 02:09 PM]
"R.J. Decker" Gets Down to Business with Over 11 Million Total Audience to Date for Series Debut
In fact, "R.J. Decker" was the most compatible telecast to air following "High Potential" to date, with 73% of the hit drama's live audience flowing through to the series debut.

[03/10/26 - 12:01 PM]
Netflix Top 10: Week of March 2 - "War Machine" Powers Up at No. 1 in This Week's Top 10
Plus: "Bridgerton" Season 4 claimed the No. 1 spot on the English TV list with 13.1 million views in its sixth week in the Top 10.

[03/09/26 - 04:44 PM]
"90 Day Fiance: Before the 90 Days" Delivers Its Highest Rated Episode in Nearly Four Years
TLC continued its Sunday momentum as the #1 cable network of the night, including news and sports, marking one of TLC's highest rated Sunday nights in in the last two years.

[03/09/26 - 04:35 PM]
Pilot for New NBC Comedy "The Fall and Rise of Reggie Dinkins" Has Now Been Seen by Nearly 13 Million Viewers
Continuing off the momentum of the pilot, episode two is now the most-watched NBC comedy on Peacock this season.

[03/04/26 - 04:36 PM]
"American Idol" Leads Monday Night - Powering ABC to Another Victory in Both Total Viewers and Adults 18-49
The show's strong performance lifted ABC to a Monday night win across broadcast and cable in both Total Viewers (4.32 million) and Adults 18-49 (0.36 rating).

[03/04/26 - 09:29 AM]
ABC Continues Multiplatform Success With Midseason Lineup
Season to date, ABC continues to dominate the competitive cross-platform landscape among broadcast series based in viewing over seven days on ABC, Hulu, Disney+ and digital platforms.

[03/03/26 - 03:30 PM]
ABC's Beloved Comedy "Scrubs" Returns with Over 11 Million Total Audience to Date
On linear over three days, "Scrubs" was the top comedy telecast among Adults 18-49 (0.74 rating) on any network (excluding post-NFL telecasts) in over a year.

[03/03/26 - 03:00 PM]
"Marshals" Premiere on CBS Is the Most-Watched New Scripted Debut Without a Football Lead-In Since 2018, with 9.5 Million Viewers
"Marshals," "Tracker" and "60 Minutes" are the top three series on television for the week.

[03/03/26 - 12:01 PM]
Netflix Top 10: Week of February 23 - "Bridgerton" Season 4 Lives Happily Ever After at No. 1 in This Week's Top 10
Coming in at No. 2 on the English TV list is Season 3 of "The Night Agent" with 9.9 million views.

[03/02/26 - 03:10 PM]
"Sheriff Country" Midseason Premiere Scores Its Most-Watched Episode and Is the #1 Show of the Night
5.30 million viewers on average tuned into the show's return on Friday.

[02/27/26 - 03:00 PM]
"Survivor 50" Premiere Wins the Night Posting CBS' Most-Watched Wednesday Since 2022
Said premiere averaged 5.06 million viewers, peaking with 6.18 million.

[02/26/26 - 02:19 PM]
"Live with Kelly and Mark" Soars to Season High with Best Audience in Over a Year
"Live" has now ranked as the No. 1 talk show in syndication for 157 consecutive weeks across all key measures.

[02/25/26 - 05:44 PM]
ABC Wins Monday Night as "American Idol" Dominates with Best Audience Since Season Premiere
In fact, "American Idol" scored its largest margin of victory ever in Total Viewers over "The Voice" during its nine-season run on ABC.