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[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.
[via press release from Discovery]

DISCOVERY'S NEW SURVIVAL SERIES "THE WHEEL" DELIVERS CABLE'S BEST FRIDAY LAUNCH SINCE 2015

(Los Angeles) - THE WHEEL scored an impressive 1.13 P25-54 rating and averaged 2.01M Total Viewers P2+ on Friday, January 13 in L+3. It ranked #1 in its cable time period among P25-54 and M25-54. Among P25-54, THE WHEEL was the best Friday series premiere on all of cable since the premiere of Discovery's own TREASURE QUEST: SNAKE ISLAND in July 2015.

GOLD RUSH continued to strike ratings gold earning a 2.74 P25-54 with 4.9M Total Viewers P2+ coming in #1 on cable for the 5th straight week across P2+ and all adults/men/women 25-54/18-49/18-34. For the 13th straight episode, GOLD RUSH was cable's #1 Friday Prime telecast across P/M25-54 & P/M18-49.

Discovery owned the night's Top 3 cable telecasts (excl. sports) among M25-54 with GOLD RUSH, THE WHEEL and a GOLD RUSH reload. Discovery was cable's #1 network in Friday Prime across all 25-54s, P/M18-49, and P18-34, with P25-54 ranking #1 for the 11th straight week.

All new episodes of THE WHEEL and GOLD RUSH will air on Friday, January 20.

Source: The Nielsen Company, Live+3 data, coverage ratings. Ranks based on 000s, % change based on ratings (2 decimals). Network rankers based on TP data, program rankers based on start/end/span Prime daypart, excl. TC < 5 min.





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· GOLD RUSH (DISCOVERY)
· WHEEL, THE (DISCOVERY)




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