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"THE FLIP OFF" DELIVERS HGTV'S HIGHEST-RATED FRESHMAN SERIES SINCE 2022
New York [DRAFT March 11, 2025] HGTV's new competition series The Flip Off, starring former Flip or Flop stars and exes Tarek El Moussa and Christina Haack, delivered HGTV's highest-rated freshman series among Adults 25-54 since 2022. The six-episode season attracted nearly 14 million total viewers across linear and streaming since its premiere on Wednesday, Jan. 29, at 8 p.m. ET/PT. The Flip Off averaged a .56 live plus three-day rating among Adults 25-54, delivering strong triple-digit gains of 195 percent over the previous six weeks and 155 percent over year-ago levels in the Wednesday 8P hour. The season also averaged a .64 L3 rating among Women 25-54, posting impressive increases of 242 percent over the prior six weeks and 150 percent versus a year ago.
The Flip Off also attracted a large upscale audience, averaging a .69 L3 rating among Upscale Adults 25-54 and a .83 L3 rating among Upscale Women 25-54. The ratings garnered respective triple-digit increases of 150 percent and 217 percent over previous six-week levels in the key demos. The Flip Off ranked as the #1 non-news/sports cable program among Upscale Adults and Upscale Women 25-54 and the #3 non-news/sports cable program among Adults 25-54 on Wednesday nights during its run. In addition, the series helped HGTV rank as the #2 non-news/sports cable network among Women 25-54 on Wednesday nights.
Fans were highly engaged with The Flip Off content on HGTV's digital platforms, delivering 107 million impressions and 61 million video views on HGTV's Facebook, X (formerly known as Twitter), Instagram, TikTok and Threads throughout the run. The series also generated over one million page views on HGTV.com.
The Flip Off is a throwdown competition between exes Tarek El Moussa and Christina Haack to see which ex can find, buy, renovate and flip a house for the biggest financial gain, earning the chance at ultimate bragging rights and a first-class vacation paid for by the loser. With nearly 1,000 flips to his credit, real estate expert Tarek runs a successful flipping business with his new wife and on-screen partner, luxury real estate agent Heather Rae El Moussa, while design expert Christina spent a decade flipping homes alongside Tarek and is adept at creating dream homes with high-end style for clients. Across the six-episode flipping battle, the two teams put their skills and budget to the test as they renovate the kitchen, main suite, living room, guest suite, extra bedroom and exterior of their chosen properties.
The first season of The Flip Off is now available to stream on on Max(R) and discovery+. Fans can watch new episodes of Christina on the Coast Thursdays at 8 p.m. ET/PT and The Flipping El Moussas on Thursdays at 9 p.m. ET/PT on HGTV. Flipping 101 with Tarek El Moussa also will return to HGTV with new episodes on April 3 at 9 p.m. ET/PT. Fans can binge watch Flip or Flop and all past seasons of Tarek and Christina's solo series on Max(R) and discovery+. More exclusive The Flip Off content is available on HGTV's digital platforms at HGTV.com and via @HGTV and #TheFlipOff on Facebook, X (formerly known as Twitter), Instagram, TikTok and Threads.
The Flip Off is produced by DIGA Studios in association with Homemade Productions, Inc., with Tarek and Heather Rae El Moussa serving as executive producers, and Unbroken Productions, with Christina Haack serving as executive producer.
ABOUT HGTV
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 63 million U.S. households; a website, HGTV.com, that attracts an average of 11 million people each month; a social footprint of more than 34 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home(R) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, X (formerly known as Twitter), Pinterest, Instagram, TikTok and Threads. HGTV is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
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