or


[09/01/08 - 10:38 AM]
CBS Is Exclusive Broadcast Advertiser in People Magazine's SepT. 22 Issue
The issue, featuring 20 ads (consecutive right hand pages, spreads and gatefolds), will be on stands September 12.
[via press release from CBS]

CBS IS EXCLUSIVE BROADCAST ADVERTISER IN PEOPLE MAGAZINE'S SEPT. 22 ISSUE

NEW YORK - CBS and PEOPLE jointly announced today that CBS's fall programming ads will be featured exclusively in PEOPLE's Sept. 22, 2008 issue with 20 ads (consecutive right hand pages, spreads and gatefolds). In a special arrangement with the magazine, CBS will be the exclusive broadcast advertiser in the issue, on stands Sept. 12th during the key period leading up to the launch of CBS's new fall lineup.

"There's no denying the impact of PEOPLE's extraordinary reach and appeal," said George Schweitzer, President, CBS Marketing Group. "CBS has long valued its relationship with PEOPLE, and we're elated that they worked with us to pull off this first-time strategy to be the sole broadcast advertiser in this well-timed issue."

Paul Caine, President, Time Inc. Entertainment Group, said, "We're thrilled to be at the center of CBS's fall TV advertising efforts - and to leverage the viewing power of our 43 million PEOPLE readers. This is an innovative format that will engage readers and build excitement for CBS's primetime shows."

An added special element to CBS's People ad campaign is the array of unique and engaging ads that cleverly continue the thread of copy from one page/series to the next. Examples include:

Always Gets Lucky... (with art of Charlie Sheen, star of "Two and a Half Men") leading into Never Gets Lucky (with art of Kyle Bornheimer, star of "Worst Week")

They Bend the Rules... (art of "NCIS" cast members) leading into He Breaks Them (art Simon Baker, star of "The Mentalist")

Piece of Work... (Art of Julia Louis-Dreyfus, star of "The New Adventures of Old Christine") leading into Work in Progress (art of Jay Mohr, star of "Gary Unmarried")

One Great Show ... (Art of William Petersen and Marg Helgenberger, stars of "CSI") leading into Leads to Another (art of Rufus Sewel, star of "Eleventh Hour")

Looking for Lost Souls... (art of Jennifer Love Hewitt, star of "Ghost Whisperer") leading into Looking for Lost Soulmate (art of Elizabeth Reaser, star of "The Ex List")

About CBS

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS is the Number One most watched network in primetime, with a total primetime network lineup that was watched by nearly 100 million people a week during the 2006/2007 season-to-date. The Network has the Number One drama on television, CSI; Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About PEOPLE

PEOPLE revolutionized personality journalism in 1974 and is today the world's most successful and popular magazine. Each week, the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us" remain an essential component of PEOPLE's editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit http://www.people.com/.





  [september 2008]  
S
M
T
W
T
F
S
 


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· EX LIST, THE (CBS)
· GARY UNMARRIED (CBS)
· GHOST WHISPERER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· TWO AND A HALF MEN (CBS)
· WORST WEEK (CBS)




[02/28/25 - 03:35 PM]
NBC Records Its Most-Watched Sunday of Entertainment Series Programming in Nearly Six Years
Including NBC, Peacock and the NBCUniversal cable networks - Bravo, E!, Syfy, USA and CNBC - the premiere episode of "The Americas" amassed 6.7 million viewers (L3) and stands as the most-watched nature documentary on linear television in more than 15 years.
[02/28/25 - 01:31 PM]
Video: Apple TV+ Debuts Trailer for "Side Quest," New "Mythic Quest" Expansion Series
Set to premiere globally on Wednesday, March 26 on Apple TV+, all four episodes of "Side Quest" will debut alongside the season four finale of "Mythic Quest."

[02/28/25 - 01:00 PM]
ABC News Announces Special Coverage of President Donald J. Trump's Address to the Joint Session of Congress and the Democratic Response on ABC, ABC News Live, Disney+ and Hulu
"World News Tonight" anchor and managing editor David Muir will lead comprehensive coverage, including previewing remarks, reporting on the highlights and providing analysis following the speeches.
[02/28/25 - 12:45 PM]
HBO Inks Two-Year First-Look Deal with Sharon Horgan and Merman, Orders New Original Comedy Series
HBO has also given a straight-to-series order for a new original comedy series, the first project under this deal, from Horgan and produced by Merman, with Horgan serving as writer, star, and executive producer.
[02/28/25 - 12:32 PM]
Hulu Celebrates Oscar-Nominated Films
"A Real Pain," "Alien: Romulus," "Kingdom of the Planet of the Apes," and "Sugarcane" are already available to stream while "Anora" is due on Monday, March 17.
[02/28/25 - 10:31 AM]
Video: "The Parenting" - Official Trailer - Max
There is something really bad happening in this house...
[02/28/25 - 09:09 AM]
A&E Announces the Return of "Accused: Guilty or Innocent?" Followed by the Premiere of New Series "Accused: Did I Do It?
Unlike the original series, "Accused: Did I Do It?" will focus on cases that have already been fully adjudicated, following the high-stakes stories of individuals who stood trial and are facing charges for serious offenses such as first-degree murder, manslaughter, domestic terrorism, and aggravated assault.
[02/28/25 - 08:53 AM]
Lifetime Greenlights New Unscripted Series "A Sorority Mom's Guide to Rush" from Vice Studios
Each one-hour episode will follow along during the most high-stakes time in a college-bound girl's life, Sorority Rush.

[02/28/25 - 08:01 AM]
Video: "Formula 1: Drive to Survive" - Season 7 - Official Trailer - Netflix
Familiar faces make a comeback, team stalwarts defect to arch rivals, and new champions emerge in one of Formula One's most tumultuous seasons yet.
[02/28/25 - 07:32 AM]
"Agatha Christie's Towards Zero" Starring Anjelica Huston and Matthew Rhys Premieres April 16
The series, led by Anjelica Huston and Matthew Rhys, features a stellar ensemble cast including Oliver Jackson-Cohen, Ella Lily Hyland, Mimi Keene, Anjana Vasan and Clarke Peters.
[02/28/25 - 07:05 AM]
"First to the Finish" - a New Docuseries Focused on the Relentless Pursuit of the MX-5 Cup Championship - Will Premiere March 25 on Prime Video
This high-stakes docuseries takes viewers inside the 2024 Mazda MX-5 Cup Championship for the triumphs and challenges that go along with getting started in racing, as seen through the unique prism of three inspiring protagonists - two drivers and a team owner.
[02/28/25 - 05:31 AM]
Paramount+ Reveals First-Look Photos for "MobLand" - Guy Ritchie's New Global Crime Series Set to Premiere on Sunday, March 30
The series stars Tom Hardy, Helen Mirren and Pierce Brosnan as the head of an organized crime family, fighting for power within a global crime syndicate.

[02/27/25 - 12:01 PM]
Sharon Stone Joins the Cast of "Euphoria" Season 3
"There is little more exciting than going to work with this team of thrilling talent," said Stone. "From the genius of Sam Levinson to the raw sophistication of this profoundly moving cast and tight crew. I am honored to be Euphoric."
[02/27/25 - 11:57 AM]
Discovery Channel March Programming Highlights
The previously announced "Filthy Fortunes" and "Naked and Afraid" will be joined by the new special "Constables on Patrol."
[02/27/25 - 11:06 AM]
A&E Announces New Series "Stadium Lockup" Following Law Enforcement & Security Teams at the Cleveland Browns Stadium in Ohio
With so much excitement comes plenty of action and the security team must stay on high alert as rule breaking and bad behavior won't be tolerated.