or


[09/01/08 - 10:38 AM]
CBS Is Exclusive Broadcast Advertiser in People Magazine's SepT. 22 Issue
The issue, featuring 20 ads (consecutive right hand pages, spreads and gatefolds), will be on stands September 12.

[via press release from CBS]

CBS IS EXCLUSIVE BROADCAST ADVERTISER IN PEOPLE MAGAZINE'S SEPT. 22 ISSUE

NEW YORK - CBS and PEOPLE jointly announced today that CBS's fall programming ads will be featured exclusively in PEOPLE's Sept. 22, 2008 issue with 20 ads (consecutive right hand pages, spreads and gatefolds). In a special arrangement with the magazine, CBS will be the exclusive broadcast advertiser in the issue, on stands Sept. 12th during the key period leading up to the launch of CBS's new fall lineup.

"There's no denying the impact of PEOPLE's extraordinary reach and appeal," said George Schweitzer, President, CBS Marketing Group. "CBS has long valued its relationship with PEOPLE, and we're elated that they worked with us to pull off this first-time strategy to be the sole broadcast advertiser in this well-timed issue."

Paul Caine, President, Time Inc. Entertainment Group, said, "We're thrilled to be at the center of CBS's fall TV advertising efforts - and to leverage the viewing power of our 43 million PEOPLE readers. This is an innovative format that will engage readers and build excitement for CBS's primetime shows."

An added special element to CBS's People ad campaign is the array of unique and engaging ads that cleverly continue the thread of copy from one page/series to the next. Examples include:

Always Gets Lucky... (with art of Charlie Sheen, star of "Two and a Half Men") leading into Never Gets Lucky (with art of Kyle Bornheimer, star of "Worst Week")

They Bend the Rules... (art of "NCIS" cast members) leading into He Breaks Them (art Simon Baker, star of "The Mentalist")

Piece of Work... (Art of Julia Louis-Dreyfus, star of "The New Adventures of Old Christine") leading into Work in Progress (art of Jay Mohr, star of "Gary Unmarried")

One Great Show ... (Art of William Petersen and Marg Helgenberger, stars of "CSI") leading into Leads to Another (art of Rufus Sewel, star of "Eleventh Hour")

Looking for Lost Souls... (art of Jennifer Love Hewitt, star of "Ghost Whisperer") leading into Looking for Lost Soulmate (art of Elizabeth Reaser, star of "The Ex List")

About CBS

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS is the Number One most watched network in primetime, with a total primetime network lineup that was watched by nearly 100 million people a week during the 2006/2007 season-to-date. The Network has the Number One drama on television, CSI; Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About PEOPLE

PEOPLE revolutionized personality journalism in 1974 and is today the world's most successful and popular magazine. Each week, the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us" remain an essential component of PEOPLE's editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit http://www.people.com/.





  [september 2008]  
S
M
T
W
T
F
S
 


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· EX LIST, THE (CBS)
· GARY UNMARRIED (CBS)
· GHOST WHISPERER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· TWO AND A HALF MEN (CBS)
· WORST WEEK (CBS)





[08/04/25 - 01:58 PM]
Video: "Shipwreck Hunters Australia" - Season 2 - Official Trailer - Streaming August 27 on Disney+
The team is diving into six epic new missions along Western Australia's ruggedly beautiful "Treasure Coast."

[08/04/25 - 12:52 PM]
"King & Conqueror" Commands Key Licensing Deals in Global Markets
The epic historical drama starring James Norton and Nikolaj Coster-Waldau has been licensed to Prime Video in the United States.

[08/04/25 - 11:35 AM]
FOX Nation Greenlights Two New Seasons of "God. Family. Football."
Season three will premiere on Thursday, August 7, with eight new episodes airing weekly and season four will follow come fall 2026.

[08/04/25 - 11:00 AM]
Video: Trailer Debut - Hulu's New Unscripted Series "Are You My First?"
All 10 episodes drop Monday, August 18 with the premiere also broadcast on ABC that night following an all-new episode of "Bachelor in Paradise."

[08/04/25 - 10:03 AM]
"TMZ Presents: The Real Hulk Hogan" Premieres Tuesday, August 12 at 8/7c on FOX
The special will highlight interviews from Sylvester Stallone, Vince McMahon, Mick Foley, Bill Goldberg, Jimmy Hart and Mark Henry with additional interviews from WWE Superstars including Alexa Bliss, Jacob Fatu and Charlotte Flair.

[08/04/25 - 10:00 AM]
Video: All-New Trailer and Poster for "Electric Bloom" Revealed Ahead of Disney+ Debut on Sept. 17
The first 13 episodes of the music-driven comedy series will stream September 17 on Disney+, with the remaining episodes hitting Disney+ on October 15.

[08/04/25 - 09:04 AM]
New Season of "Mountain Men" Premieres September 3 on History Marking Tom Oar's Farewell Season
With mounting challenges and high stakes, veterans and rookies alike must dig deep to protect their freedom and preserve the frontier way of life.

[08/04/25 - 09:02 AM]
Ice-T to Host A&E's New Special "Fame and Fentanyl" Providing an Unflinching Look at the National Epidemic
The two-hour special premieres Monday, August 25 at 9pm ET/PT on A&E.

[08/04/25 - 09:01 AM]
NBC Renews Hit Show "American Ninja Warrior" for Season 18
Season 17 has reached more than 23 million total viewers across NBC and Peacock so far this summer.

[08/04/25 - 08:06 AM]
Video: MGM+ Unveils "Let the Devil In" Official Trailer
The project is a haunting and mysterious four-episode documentary series about a decades-old tragedy that destroyed one family and ignited the darkest fears of a small New Jersey town.

[08/04/25 - 08:01 AM]
Sope Dirisu Will Star in "All the Sinners Bleed" - A New Series from Joe Robert Cole and Based on the Novel by S.A. Cosby.
Haunted by his mother's death, the first Black sheriff in a Bible Belt county hunts for a serial killer preying on the Black community in the name of God.

[08/04/25 - 08:01 AM]
Video: "Love Is Blind: UK" Season 2 - Official Trailer - Netflix
A new batch of singles in the UK search for love sight unseen. Who will make it from the pods, to living together, to all the way up the aisle?

[08/04/25 - 07:01 AM]
Video: "Highest 2 Lowest" - Official Trailer - Apple TV+
The fifth collaboration between Spike Lee and Denzel Washington, Highest 2 Lowest, is in theaters August 15 and streaming September 5 on Apple TV+.

[08/04/25 - 06:05 AM]
NBC Sports Announces Courtside Reporters and NBA Insider for Upcoming NBA Coverage
Jordan Cornette, Ashley ShahAhmadi, and Zora Stephenson are joining its NBA coverage as courtside reporters with Grant Liffmann as an NBA Insider focusing on front office news.

[08/04/25 - 06:01 AM]
Video: "Magic City: An American Fantasy" - Official Trailer - Starz
This star-studded documentary explores the rise of Atlanta's iconic strip club, Magic City, and its massive influence on hip-hop culture.