or


[09/01/08 - 10:38 AM]
CBS Is Exclusive Broadcast Advertiser in People Magazine's SepT. 22 Issue
The issue, featuring 20 ads (consecutive right hand pages, spreads and gatefolds), will be on stands September 12.

[via press release from CBS]

CBS IS EXCLUSIVE BROADCAST ADVERTISER IN PEOPLE MAGAZINE'S SEPT. 22 ISSUE

NEW YORK - CBS and PEOPLE jointly announced today that CBS's fall programming ads will be featured exclusively in PEOPLE's Sept. 22, 2008 issue with 20 ads (consecutive right hand pages, spreads and gatefolds). In a special arrangement with the magazine, CBS will be the exclusive broadcast advertiser in the issue, on stands Sept. 12th during the key period leading up to the launch of CBS's new fall lineup.

"There's no denying the impact of PEOPLE's extraordinary reach and appeal," said George Schweitzer, President, CBS Marketing Group. "CBS has long valued its relationship with PEOPLE, and we're elated that they worked with us to pull off this first-time strategy to be the sole broadcast advertiser in this well-timed issue."

Paul Caine, President, Time Inc. Entertainment Group, said, "We're thrilled to be at the center of CBS's fall TV advertising efforts - and to leverage the viewing power of our 43 million PEOPLE readers. This is an innovative format that will engage readers and build excitement for CBS's primetime shows."

An added special element to CBS's People ad campaign is the array of unique and engaging ads that cleverly continue the thread of copy from one page/series to the next. Examples include:

Always Gets Lucky... (with art of Charlie Sheen, star of "Two and a Half Men") leading into Never Gets Lucky (with art of Kyle Bornheimer, star of "Worst Week")

They Bend the Rules... (art of "NCIS" cast members) leading into He Breaks Them (art Simon Baker, star of "The Mentalist")

Piece of Work... (Art of Julia Louis-Dreyfus, star of "The New Adventures of Old Christine") leading into Work in Progress (art of Jay Mohr, star of "Gary Unmarried")

One Great Show ... (Art of William Petersen and Marg Helgenberger, stars of "CSI") leading into Leads to Another (art of Rufus Sewel, star of "Eleventh Hour")

Looking for Lost Souls... (art of Jennifer Love Hewitt, star of "Ghost Whisperer") leading into Looking for Lost Soulmate (art of Elizabeth Reaser, star of "The Ex List")

About CBS

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS is the Number One most watched network in primetime, with a total primetime network lineup that was watched by nearly 100 million people a week during the 2006/2007 season-to-date. The Network has the Number One drama on television, CSI; Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About PEOPLE

PEOPLE revolutionized personality journalism in 1974 and is today the world's most successful and popular magazine. Each week, the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us" remain an essential component of PEOPLE's editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit http://www.people.com/.





  [september 2008]  
S
M
T
W
T
F
S
 


· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· EX LIST, THE (CBS)
· GARY UNMARRIED (CBS)
· GHOST WHISPERER (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· TWO AND A HALF MEN (CBS)
· WORST WEEK (CBS)





[04/30/25 - 11:05 AM]
ABC Announces Summer 2025 Premiere Dates
Kicking off the summer, the 10th season of "Bachelor in Paradise" begins Monday, July 7, featuring cast members from across the franchise including Goldens joining the beach for the first time.

[04/30/25 - 11:03 AM]
"American Idol" Rocks the House with More Back-to-Back Wins
"American Idol" rocked the house on Sunday night with its first live coast-to-coast telecast, earning 5.31 million Total Viewers in Live+Same Day ratings.

[04/30/25 - 10:00 AM]
Video: Trailer And Key Art Debut - "Matteo Lane: The Al Dente Special"
Matteo Lane's comedy is like catching up with your old friend at brunch. In his latest special, he shares a glimpse into his travels, unique family background and friendships.

[04/30/25 - 09:34 AM]
The Heat Is on as Bobby Flay, Maneet Chauhan and Antonia Lofaso Battle for Grilling Glory in New Season of "BBQ Brawl"
"BBQ Brawl: Flay V. Chauhan V. Lofaso" kicks off all the action on Sunday, June 1 at 9pm ET/PT.

[04/30/25 - 09:31 AM]
Video: "Cold Case: The Tylenol Murders" - Official Trailer - Netflix
Who really laced Tylenol with cyanide? This true-crime series examines alarming theories behind the unsolved killings - and tracks down a key suspect.

[04/30/25 - 09:01 AM]
Get Ready to Get Wild: Netflix Announces "Mating Season," A New Adult Animated Rom-Com from the Horny Minds of "Big Mouth"
"Mating Season" will debut on Netflix in 2026 and is set in the animal world starring a cast of bears, raccoons, deer, foxes and a host of other horny, lovable forest critters, as they navigate love, sexual relationships and the universal need to hook up and find a partner.

[04/30/25 - 09:01 AM]
Video: Trailer and Key Art Debut - Hulu Original Movie "Summer of 69"
An awkward high school senior hires an exotic dancer to help seduce her longtime crush before graduation, leading to unexpected friendship and lessons in self-confidence, acceptance and adulthood.

[04/30/25 - 08:59 AM]
The History Channel's Hit Survival Series "Alone" Heads to Africa for the First Time in Epic Season Twelve Premiering on Thursday June 12 at 9PM ET/PT
For the first time on "Alone," 10 new survivalists navigate the rugged and unforgiving Great Karoo Desert and face off against exotic animals including warthogs, scorpions, venomous snakes, baboons, Cape buffalo, wildebeest and more.

[04/30/25 - 08:01 AM]
Video: "Duster" - Official Trailer - Max
From J.J. Abrams and LaToya Morgan, "Duster" premieres May 15 on Max.

[04/30/25 - 08:01 AM]
Video: "Bad Thoughts" - Official Trailer - Netflix
A collection of hilariously disturbing stories that push the boundaries of decency in ways only Tom Segura could imagine.

[04/30/25 - 08:01 AM]
Video: Prime Video Debuts Official Trailer and Key Art for "The Better Sister"
All eight episodes of the highly anticipated limited series produced by Amazon MGM Studios and Tomorrow Studios (part of ITV Studios) will premiere on Thursday, May 29 on Prime Video in more than 240 countries and territories worldwide.

[04/30/25 - 07:44 AM]
New Warm Dramedy "Chaos" Makes Exclusive US Debut Thursday, May 22, 2025 on Viaplay
With the backdrop of a dysfunctional morning show facing dwindling ratings, "Chaos" follows the chaotic life and modern love story of Lise Jensen, Denmark's morning TV star anchor.

[04/30/25 - 07:07 AM]
Peacock Exclusively Streams DreamWorks Animation's "Dog Man" Beginning May 30
Adapted from the #1 global bestselling book series by acclaimed author and illustrator Dav Pilkey, DreamWorks Animation's comedy adventure features a heart-warming cast of characters voiced by Pete Davidson, Lil Rel Howery, Isla Fisher, Lucas Hopkins Calderon and more.

[04/30/25 - 07:03 AM]
The FX, Hulu and Disney+ Global Hit Drama Series "Shogun" Is Scheduled to Begin Production of Season Two in January in Vancouver
Part two is set 10 years after the events of the first season and continues the historically-inspired saga of these two men from different worlds whose fates are inextricably entwined.

[04/30/25 - 07:00 AM]
Video: "Deep Cover" - Official Trailer - Prime Video
The film is a fast-paced action comedy starring Bryce Dallas Howard as Kat, an improv comedy teacher beginning to question if she's missed her shot at success.