or


[10/19/11 - 07:01 AM]
CBS Celebrates the Anniversary of Its Iconic Eye Logo
The Eye was first introduced to the public during the network's station breaks on Saturday, October 20, 1951.

[via press release from CBS]

CBS CELEBRATES THE ANNIVERSARY OF ITS ICONIC EYE LOGO

One of the Most Identifiable and Respected Corporate Symbols in History, The CBS Eye Was Introduced to the Public On-Air on Oct. 20, 1951

The Network Is Commemorating the Anniversary On-Air and on CBS.com and CBSNews.com

Wednesday, Oct. 19 - CBS's Eye logo, one of the best-crafted, most identifiable and most successful corporate symbols in history, turns 60 tomorrow. One of America's most enduring icons, the Eye was first introduced to the public during the Network's station breaks on Saturday, Oct. 20, 1951, and CBS is commemorating the anniversary on-air and on CBS.com and CBSNews.com.

"From the Network to the Corporation, the CBS Eye is an enduring asset of our company and a major source of pride for all of us," said Leslie Moonves, President and CEO, CBS Corporation. "It is a corporate logo that is known and respected all around the world, and continues to be a fitting symbol of CBS's proud history and ongoing leadership."

Tomorrow, CBS.com is replacing its homepage's current - and prominently placed - CBS Eye with the original Eye logo. Users hovering over it will see a brief explanation of its significance, and clicking on it will direct them to a classic Charles Osgood story about the creation and history of the CBS Eye. CBSNews.com will also run the Osgood story, and users on both CBS.com and CBSNews.com can view photo essays of the Eye logos throughout the decades. Kicking off the primetime schedule tomorrow at 8:00 PM, ET/PT, the Network will broadcast an on-air spot showcasing the various CBS Eye logos throughout the years and highlighting the significance of today's date. Additionally, a Network ID featuring the original CBS Eye and date the Eye was established will be shown at the top of each of the following two hours of primetime.

In the Eye's original animated incarnation, its center was a camera iris that opened and shut, and the first still version set the Eye against a background of clouds. Over the years there have been different colors and sizes of the Eye, but to this day, the perfectly-balanced design remains unchanged.

By 1951, CBS Television had seized the broadcasting spotlight. That year, the Network debuted the immensely popular "I Love Lucy" and launched CBS's first news documentary series, the critically-acclaimed "See It Now" hosted by the legendary Edward R. Murrow. That same year, CBS President Frank Stanton felt the time had come to give CBS Television a distinct and distinctive identity, so he asked creative director Bill Golden to design an on-air symbol. Golden's inspiration came while driving through Pennsylvania Dutch country. He became intrigued by the hex symbols resembling the human eye that are drawn on Shaker barns to ward off evil spirits. He also came across a drawing he admired, that had the look of an eye, in a publication featuring Shaker art. With the help of graphic artist Kurt Weihs, the Eye logo was created.

As the image became established, Stanton was determined to keep the CBS Eye in the public eye. He had the clouds removed and emblazoned the symbol on cameras, curtains, buildings, jewelry and rate cards. The next season, when Bill Golden prepared to design a new symbol, Stanton overruled him, saying: "Just when you're beginning to be bored with what you've done is when it's beginning to be noticed by your audience."

Decades later, the Eye continues to receive critical acclaim. On Dec. 13, 1998, it was featured in The New York Times Magazine's roundup of the century's "greatest design hits," and a "Company Logo Smackdown" in the May 5, 2008 issue of Fortune magazine stated "CBS's logo is as relevant today ´┐Żas the day [in 1951] it was introduced.'" Most recently, the March 14, 2011 issue of TIME ran a story about the evolving logos of many corporations through the decades, stating "...in the case of CBS, sometimes companies get it right the first time."





  [october 2011]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/24/17 - 11:54 AM]
Science Channel's "Space's Deepest Secrets" Deciphers Strange Signals from Alien Worlds to Determine If We Are Really Alone in the Universe
The special episode tells the story of a genuine scientific mystery, the recent discovery, confirmation, and on-going attempts to understand the origin of Fast Radio Bursts (FRBs), enigmatic pulses from deep space that have so-far defied explanation.

[05/24/17 - 11:28 AM]
Crackle Set for Epic Rager with New Original Movie, "Party Boat," Starring Jay Mohr, Brett Davern, Beau Mirchoff, Sung Kang & Katie Leclerc
"Party Boat" focuses on 25-year-old Max, who is throwing his wildest party yet - a 25th birthday party for his best friend Kiley.

[05/24/17 - 11:02 AM]
ABC's "Jimmy Kimmel Live: Game Night" Returns for the 2017 NBA Finals
Kevin Hart, Robert Downey Jr., Tom Holland, Will Ferrell, Owen Wilson, Jamie Foxx and Billy Crystal are among those on tap.

[05/24/17 - 11:01 AM]
Freeform Unites Fankind with Monday Night Programming Block
This summer, Freeform, Disney's young adult television and streaming network, unites fankind with a Monday night programming block of back-to-back episodes of fan-favorite shows, "Shadowhunters" and "Stitchers."

[05/24/17 - 11:01 AM]
Season 24 Winner Joins the Cast of "Dancing with the Stars: Live! - Hot Summer Nights!" Touring America This Summer
Fans of the show have the opportunity to see the best ballroom dancers in the business perform live in their hometowns.

[05/24/17 - 10:32 AM]
Discovery Channel Announces Summer Slate of Original Programming
Discovery Channel's summer schedule is jam-packed with a wide variety of both fan favorites and all-new programming.

[05/24/17 - 10:11 AM]
"Hood Adjacent with James Davis" Debuts on Wednesday, June 28 at 9:00 P.M. ET/PT on Comedy Central
Born and raised in South Central Los Angeles, one block away from where "shit goes down," James Davis shares his perspective on the world he grew up in and the world he grew up next to.

[05/24/17 - 09:58 AM]
A&E to Premiere "Biggie: The Life of Notorious B.I.G." (June 28) and "Who Killed Tupac?" (June 29) Under the Recently Relaunched "Biography" Banner
The first two hours of "Biggie: The Life of Notorious B.I.G." will kick-off on Wednesday, June 28 with the final hour airing Thursday, June 29.

[05/24/17 - 09:46 AM]
Video: "Game of Thrones" Season 7 - Official Trailer (HBO)
The new season rolls out Sunday, July 16 on the pay channel.

[05/24/17 - 09:01 AM]
"2017 CMT Music Awards" to Feature Superstar Pairings
In a performance sure to span multiple decades, Lady Antebellum will jam out with Earth, Wind & Fire, while country royalty, Keith Urban and Carrie Underwood will perform live together for the first time on any CMT stage.

[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/24/17 - 08:06 AM]
Sunday Night Live: Leslie Jones to Host 2017 "BET Awards"
The 2017 "BET Awards" will air live on Sunday, June 25 at 8 pm ET from the Microsoft Theater in Los Angeles, CA on BET.

[05/24/17 - 07:57 AM]
American Heroes Channel Pays Tribute to Our Armed Forces with Third Annual "Salute to Sacrifice" Programming Event
In its third year, "Salute to Sacrifice" is a multiplatform campaign dedicated to celebrating the heroes who selflessly defend our freedom, while creating a national dialogue for issues our veterans and troops face each day.

[05/24/17 - 07:53 AM]
NFL Pro Bowl Returns to Orlando - Will Air on ESPN and ABC
The annual matchup of AFC vs. NFC stars will begin at 3 p.m. ET on Sunday, January 28, 2018 at Camping World Stadium.

[05/23/17 - 04:39 PM]
A Storm is Brewing as TNT's Hit Series "The Last Ship" Returns with a Thrilling Two-Hour Premiere on Aug. 20
Through its first three seasons, the show has ranked one of basic cable's Top 10 summer dramas with adults 18-49.