THE STYLE NETWORK INVADES NEW YORK FASHION WEEK FEBRUARY 13-17
Style to Partner with BCBGMAXAZRIAGROUP for Exclusive Interactive Runway Coverage
of the BCBGMAXAZRIA Show on mystyle.com with Hosts Jeannie Mai of "How Do I Look?"
and Chief Creative Officer Lubov Azria
Monday, February 13 at 9:05pm ET/PT
Mai Also To Host Nightly Fashion Week Updates Beginning Monday, February 13 at 9pm ET/PT
Original Style Special "Confessions of a Fashionette"
Follows 12-Year-Old Fashion Prodigy Cecilia Cassini
Tuesday, February 14 at 8pm ET/PT
LOS ANGELES - February 8, 2012 - For the first time ever, The Style Network partners with fashion powerhouse BCBGMAXAZRIAGROUP for New York Fashion Week to stream the BCBGMAXAZRIA runway show online at mystyle.com on Monday, February 13 at 9:05pm ET/PT with hosts Jeannie Mai of "How Do I Look?" and BCBGMAXAZRIAGROUP Chief Creative Officer and designer Lubov Azria. Style's invasion of New York Fashion Week also features extensive coverage on the ground, on-air and online as Mai breaks-in nightly to give fashionistas an inside look at what's hot from the NYC runways, Monday, February 13 to Friday, February 17 at 9:00pm ET/PT. In addition, the original special, "Confessions of a Fashionette," debuts Tuesday, February 14 at 8:00pm ET/PT, following 12-year-old fashion phenom Cecilia Cassini who has dressed the likes of Miley Cyrus, Kelly Osbourne and Ashley Greene and is looking to take this elite community by storm.
Style kicks off New York Fashion Week with the BCBGMAXAZRIA runway show streaming online at mystyle.com on Monday, February 13 at 9:05pm ET/PT. This live initiative will give fans an exclusive interactive experience via webcam or a social conversation widget with hosts Mai and Azria, along with other fans, to discuss the trends from the BCBGMAXAZRIA catwalk in a virtual setting.
The celebration of Fashion Week continues on-air with "Style Invades New York Fashion Week," Mai's fashion blog which comes to life as she reports on all the latest news, gossip and trends every night, beginning Monday, February 13 at 9:00pm ET/PT. Mai will give a recap of the runway shows, highlighting the celebrities who were on the scene and at the fabulous parties. In addition, Mai will interview designers about their latest creations, take a look at the hottest trends for the new season and discuss how to get the current trends which were featured in last September's New York Fashion Week. Immediately following the short-form "break-in," Style will air back-to-back fashion-themed "Sex & the City" episodes, including the infamous episode where Carrie becomes fashion road kill.
On Tuesday, February 14 at 8:00pm ET/PT, Style premieres "Confessions of a Fashionette," an original special that follows fashion prodigy Cassini as she looks to expand her niche clothing line of more than 500 one-of-a-kind masterpieces which have been worn by some of Hollywood's hottest stars. At age 10, Cassini became a fashion sensation with her infamous puff and unique kiddie couture designs. Now two years later, with the help of her mom Michelle, dad Lionel and little brother Leonardo, Cassini is determined to be a world-famous designer and draws inspiration from the fabrics she finds. As Cassini plans for a trunk show in Los Angeles, Michelle and Lionel worry that if they can't find a major distributor for her designs, they may no longer be able to fund their daughter's very expensive hobby.
As they do every season, mystyle.com will provide in-depth coverage of New York Fashion Week, including detailed blogs, expert commentary, photo galleries and highlights as the online site is the destination for all things Fashion Week. This season's Fashion Week coverage continues as mystyle.com takes fans to runways around the globe, from London to Los Angeles, providing fashionistas with the most up-to-date news from the world's most renowned designers.
About The Style Network
The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 75 million cable and satellite subscribers and is the fastest growing women's network in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy," "Big Rich Texas," "How Do I Look?," "Clean House New York" and "The Amandas." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.
BCBGMAXAZRIAGROUP designs, develops, produces and markets complete collections of women's ready-to-wear fashions and accessories, each known for being at the forefront of creativity, quality and style. The company is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of nine brands that includes BCBGMAXAZRIA, Herv� L�ger by Max Azria, BCBGeneration and Max and Cleo, and a retail and wholesale network that includes more than 13,500 points of sale throughout the world. For more information, please visit bcbgmaxazriagroup.com.