or


[05/09/12 - 08:11 AM]
TV Land Announces a Brand New Look Reflecting the Channel's Evolution
Plus: the new season of "Retired at 35" will open up a second night of comedy on Tuesday, June 26.

[via press release from TV Land]

TV LAND ANNOUNCES A BRAND NEW LOOK REFLECTING THE CHANNEL'S EVOLUTION

Re-Design Comes As Network Announces Expansion Of Original Sitcoms To Two Nights A Week

May 9, 2012 - New York, NY - For the first time since the launch of the network 16 years ago, TV Land is unveiling a new and re-imagined logo plus re-designed on-air packaging and graphics, it was announced today by Larry W. Jones, president, TV Land. Gone is the logo with a classic TV screen and retro style. Instead, beginning Wednesday, May 9, viewers will see a fresh mark with a nod to the channel's roots, a change that reflects the evolution of the network itself. No longer a channel made up of shows strictly from yesteryear, TV Land is now finding success using a combination of programming including new original series, sitcoms of the recent past and, of course, classic TV.

In another network first, TV Land is adding a second night of original sitcoms to the schedule. This summer, the network will air three original series beginning Wednesday, June 20. In the channel's regular Wednesday night originals block from 10-11pm ET/PT, "The Soul Man," starring Cedric "The Entertainer" and Niecy Nash, will debut the first of its 12 episode run, followed by the second season premiere of "The Exes," starring Donald Faison, Wayne Knight, David Alan Basche, Kelly Stables and Kristen Johnston, which will also air for 12 episodes. Then, beginning Tuesday, June 26, TV Land will begin the 10-episode second season of "Retired at 35," starring George Segal, Jessica Walter, Marissa Jaret Winokur, Johnathan McClain and Josh McDermitt at 10pm ET/PT alongside a repeat of hit series "Hot in Cleveland" starring Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White.

"TV Land has evolved significantly over the past few years. It became clear that the overall look and feel of the channel needed to sync up better with our programming line-up," said Jones. "This fresh design signals to our viewers that TV Land is delivering a deeply engaging experience; it's a place where they know they can come for a laugh and enjoy high quality original and timeless sitcoms."

The new look also reflects a generational shift of the channel's target demo of 25-54 year-olds. While the network has always targeted forty-somethings, now that age group consists mostly of Generation X, replacing the Baby Boomers commonly known as "the TV Generation." The visual identity of TV Land now has a more contemporary sensibility to serve this target audience.

Kim Rosenblum, executive vice president, creative and marketing, TV Land, led the re-design initiative and shaped the entire network look. Rosenblum and her team partnered with Trollbäck + Company to design the logo and packaging, as well as CORD Worldwide, who created the new TV Land mnemonic and theme. The new logo combined with the bold, colorful look will appear on-air, online, in digital endeavors and in off-air marketing for programming launches.

"TV Land is a fun, timeless brand," adds Rosenblum. "When we embarked on this project, we started from scratch, with just those qualities in mind. In the end, we built a logo, look and tagline that speaks to our brand attributes and will leave our viewers smiling - speaking to our key goal of ensuring light-hearted, quality entertainment."

The re-designed network look comes on the heels of the recent launch of TV Land's new tagline, "Laugh More." Officially adopted in December 2011, the tagline identifies the network as a carefree and upbeat environment, and serves as a call to action for viewers, encouraging them to tune-in for great sitcoms and beloved stars in original hit series such as "Hot in Cleveland" and "Happily Divorced" as well as contemporary classics like "Everybody Loves Raymond," "King of Queens" and "Roseanne."

The current season of "Hot in Cleveland" is averaging 2.1 million total viewers and the current season of "Happily Divorced" is pacing at 1.4 million total viewers (Source: Nielsen, 3/7/12-5/2/12, Most Current data).

About TV Land

TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and a full-service Web site, TV Land is now seen in over 98 million U.S. homes.

About Viacom

Viacom (NASDAQ: VIA, VIAB) is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET,CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America's oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.

For more information about Viacom and its businesses, visit www.viacom.com





  [may 2012]  
S
M
T
W
T
F
S
  


· EVERYBODY LOVES RAYMOND (CBS)
· EXES, THE (TV LAND)
· HAPPILY DIVORCED (TV LAND)
· HOT IN CLEVELAND (TV LAND)
· KING OF QUEENS, THE (CBS)
· RETIRED AT 35 (TV LAND)
· SOUL MAN, THE (TV LAND)





[10/16/25 - 12:58 PM]
Lifetime Announces Annual "It's a Wonderful Lifetime" Holiday Movie Slate Kicking Off November 29th
Featured talent this year includes Brandy Norwood, Kane & Katelyn Brown, Loretta Devine, Debbi Morgan, Arielle Kebbel, Tyler Hilton, James Lafferty, Vivica A. Fox, Jackée Harry, Sy'Rai Smith, Nischelle Turner, Jeffrey Bowyer-Chapman, and others.

[10/16/25 - 12:31 PM]
Video: "The Witcher" Season 4 - Character Trailer - Netflix
Scattered to fates unknown, Geralt, Yennefer and Ciri traverse the war-torn Continent and its countless enemies in the hope of finding each other again.

[10/16/25 - 11:32 AM]
A+E Global Media and Rachael Ray's Free Food Studios Cook Up Expanded Programming Partnership with Over 100 New Episodes Ordered
The network has ordered 110 new episodes of Ray's programming, including new episodes of "Meals in Minutes," that will continue to focus on her approachable and comforting cooking style.

[10/16/25 - 11:18 AM]
Video: "Don't Date Brandon" - Official Trailer - Paramount+
Brandon seemed like the perfect boyfriend, but when Amber reaches out to his ex-wife Athena, the truth begins to unravel, revealing a disturbing history of lies, restraining orders, and a criminal past.

[10/16/25 - 11:01 AM]
"Pop Culture Jeopardy!," from Sony Pictures Television, Returns for a Second Season on Netflix
"We couldn't be more thrilled to be partnering with the exemplary team at Netflix, to bring more episodes to our passionate and loyal viewers," said Suzanne Prete.

[10/16/25 - 11:00 AM]
CBS Unwraps a Festive Holiday Lineup!
CBS celebrates the 2025 holiday season with an all-new lineup of joyful holiday programming!

[10/16/25 - 10:31 AM]
Video: "Marines" - Official Trailer - Netflix
The coming of age docuseries follows the members of the 31st Marine Expeditionary Unit (MEU), the US military's "force in readiness" in the Pacific.

[10/16/25 - 10:02 AM]
Video: Tubi Debuts Trailer for New Horror Film "Glamping" a Killer Weekend Getaway Just in Time for Halloween
What begins as an influencer's dream cabin getaway with her friends soon unravels into a nightmare when a masked killer crashes the trip.

[10/16/25 - 10:01 AM]
HBO Original Three-Part Documentary Series "Alex vs ARod" Debuts November 6
From the pinnacle of athletic success to the depths of scandal, Alex Rodriguez saw his prolific baseball career marred by a high-profile suspension for performance-enhancing drug use.

[10/16/25 - 09:22 AM]
Video: "Honest Renovations: A Holiday Home Makeover" - Official Trailer - The Roku Channel
The latest installment in the franchise premieres Monday, November 10.

[10/16/25 - 09:02 AM]
Apple and NBCUniversal Introduce the Apple TV and Peacock Bundle
Customers in the U.S. can save over 30 percent by subscribing to the Apple TV and Peacock Premium bundle for $14.99 per month, or Apple TV and Peacock Premium Plus for $19.99 per month, through either app or website.

[10/16/25 - 09:01 AM]
Video: "Squid Game: The Challenge" - Season 2 Official Trailer - Netflix
Featuring new, unpredictable challenges and high-stakes games from the hit series, this reality competition brings the "Squid Game" phenomenon to life.

[10/16/25 - 09:01 AM]
Video: "LEGO Disney Frozen: Operation Puffins" - Official Trailer - Available on Disney+ October 24
After the events of "Frozen," Anna and Elsa want to start fresh in Arendelle, and make the castle feel a bit more comfortable.

[10/16/25 - 08:33 AM]
"On Patrol: Live" on Reelz+ Streaming Service Now Available on Apple TV
The expanded availability for Reelz+ comes on the heels of the network celebrating its 300th episode of "On Patrol: Live."

[10/16/25 - 08:31 AM]
Anderson Silva Faces Chris Weidman in the Ring for a Historic Trilogy Showdown on Most Valuable Promotions "Jake vs. Tank" on Friday, November 14 from Kaseya Center in Miami, Florida, Live Globally Only on Netflix
"Jake vs. Tank" is the culmination of four years of callouts and a brewing rivalry between Jake "El Gallo de Dorado" Paul and Gervonta "Tank" Davis.