INTERNET SENSATION LUCAS CRUIKSHANK AKA "FRED" FACES LIFE IN THE WORST SUMMER CAMP EVER IN THE NEW NICKELODEON ORIGINAL TV MOVIE COMEDY, FRED 3: CAMP FRED, PREMIERING SAT., JULY 28, AT 8 P.M. (ET/PT)

Tom Arnold, WWE Superstar John Cena, Desperate Housewives' Charlie Carver, Victorious' Daniella Monet, Supah Ninjas' Carlos Knight and As the World Turns' Jake Weary Also Star in Third Installment of Hit Franchise

Los Angeles, Calif., - July 12, 2012 - School's out for the summer and the fast-talking, hyper teenager "Fred Figglehorn" is headed to camp in the brand-new TV movie starring internet sensation Lucas Cruikshank, Fred 3: Camp Fred, premiering Sat., July 28, at 8 p.m. (ET/PT) on Nickelodeon.

Based on one of the most popular internet characters of all time, the third installment of the hit TV movie franchise also features Tom Arnold as Floyd the camp director, WWE Superstar John Cena as Fred's imaginary dad, Charlie Carver (Desperate Housewives) as Hugh Thompson the resident jock, Daniella Monet (Victorious) as Fred's sassy best friend Bertha, Jake Weary (As the World Turns) and Carlos Knight (Supah Ninjas) as Fred's rivals.

In Fred 3: Camp Fred, Fred's mom (Siobhan Fallon Hogan) enrolls him in the world's worst summer camp - the dilapidated Camp Iwannapeepee. Fred is miserable until he meets a motley group of campers who teach him what camp is really about - making new friends. Together, Fred and his new friends, "Magoo" (Joey Bragg), "Dig" (Adrian Kali Turner, Bad Teacher, The Walking Dead), "Spoon" (Leah Lewis), and "Chatter" (Matthew Scott Miller), are determined to muster up the strength and confidence to beat their rivals at the nearby posh Camp Superior in the annual Summer Camp Games.

Fred 3: Camp Fred is executive produced by Brian Robbins of Varsity Pictures, Michael Green, Gary Binkow and Evan Weiss of The Collective, and Lucas Cruikshank. The movie is written by Drew Hancock (Supah Ninjas, FRED: THE SHOW) and directed by Jonathan Judge (FRED: THE SHOW, Big Time Rush).

Fred 3: Camp Fred will be supported by the new site at www.nick.com/fred and will serve as a first-look location for fans to get information and fun facts about the movie and view exclusive footage for Fred and his world. New content will be added to the site regularly leading up to the movie premiere and over the next several weeks, the site will feature exclusive behind-the-scenes footage, an interactive map of Camp Iwannapeepee, letters from Fred, quizzes, teaser clips, games, photo galleries and more.

Camp Fred marks the third TV movie, following previous hits Fred: The Movie and Fred 2: Night of the Living Fred. Nickelodeon recently green-lit Marvin, Marvin, a new original half-hour comedy series starring Cruikshank, which follows the exploits of Marvin, an alien teen who is trying to fit into life on earth while living with his human family. In 2008, the Nebraska teenager created the popular 'Fred' character in a series of YouTube videos which have been viewed more than 900 million times. The latest digital iteration of the character features a new animated series on the FRED YouTube channel titled "IT'S FRED." In 2010, Cruikshank was named one of "10 Comics to Watch" by Daily Variety and was listed among the 50 Top Digital Power Players by The Hollywood Reporter.

Producer Brian Robbins, founder and president of Varsity Pictures, is one of entertainment's most prolific producers. In features, Robbins has directed and/or produced films such as Disney's Wild Hogs, Dreamworks' Norbit, Paramount's Coach Carter, Disney's The Shaggy Dog, Sony's Radio and Paramount's Varsity Blues. Robbins is currently in post production on his next feature The To-Do-List for CBS Films. Robbins is also responsible for numerous popular and critical television hits, including the long-running CW series Smallville and One Tree Hill, Disney Channel's series Sonny With A Chance and Spike TV's original scripted comedy, Blue Mountain State. Robbins was also the producing force behind series such as Nickelodeon's All That, WB's What I Like About You and HBO's Arli$$.

The Collective is a leading entertainment management, production and distribution company. The Collective's mission is to unlock the value of the direct relationship between artists and their fans by identifying, developing building and maximizing opportunities for creative talent across a multitude of media platforms. Clients include Linkin Park, Counting Crows, Enrique Iglesias, Slash, Alanis Morissette, Godsmack, Martin Lawrence, Emile Hirsch, Eliza Dushku, Eddie Izzard, Lucas Cruikshank and Dane Boedigheimer, creator of internet sensation "The Annoying Orange." The Collective, through it's Collective Digtial Studio division, has most recently produced the hit television series "The High Frutose Adventures of Annoying Orange" airing on Cartoon Network, and the blockbuster feature length original web series "Video Game High School," from FreddieW creators Freddie Wong, Brandon Laatsch andRocketJump.com co-founder/producer Matt Arnold. Based in Beverly Hills, The Collective employs a staff of more than seventy employees.

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).