or


[07/25/12 - 11:16 AM]
NBCUniversal Surpasses $1 Billion in National Ad Sales for London 2012 Olympic Games
The figure includes ad sales across NBCU platforms that are airing the London Olympics.

[via press release from NBC]

NBCUNIVERSAL SURPASSES $1 BILLION IN NATIONAL AD SALES FOR LONDON 2012 OLYMPIC GAMES

Television & Digital Combine to Set New Olympic Record for Ad Sales

LONDON- July 25, 2012 - NBCUniversal has sold $1 billion of national television and digital advertising for its coverage of the London 2012 Olympic Games, the most ever for an Olympic Games and approximately $150 million more than the total for NBCU's coverage of the 2008 Beijing Olympics. The figure includes ad sales across NBCU platforms that are airing the London Olympics: NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D channel.

The decision to live stream every athletic competition -- more than 3,500 hours, including all 32 sports and all 302 medals -- on NBCOlympics.com and, for the first time, on the NBC Olympics Live Extra app for both mobile devices and tablets, significantly contributed to NBCU's ability to reach $1 billion.

"This is a tremendous accomplishment that is a credit to the hard work of our entire Olympic team and speaks to the long-term benefits of our Olympic investment," said Mark Lazarus, Chairman, NBC Sports Group. "The proliferation of our digital, mobile and tablet Olympic content, including the decision to live stream all sporting events, played a vital role in reaching this extraordinary milestone."

Digital ad sales for London have exceeded $60 million, roughly three times more than the total for Beijing when NBCOlympics.com alone (no mobile or tablet) live streamed 2,200 hours and 25 sports. National television ad sales for London account for more than $950 million, up approximately $100 million from Beijing.

"This feat is a testimony to the quality of Olympic programming and the unparalleled way NBCU presents, produces and covers the Games," said Seth Winter, EVP, Sales & Sales Marketing, NBC Sports Group. "It also demonstrates the power of the Olympics. No other property has such as diverse group of sponsors, who can target the broadest range of demographic and psychographic audiences. We are not done yet and will continue to sell during the Games."

NBCUniversal is presenting 5,535 total hours of coverage of the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

Coverage of the Opening Ceremony for the London 2012 Olympic Games begins Friday night at 7:30 p.m. ET/PT on NBC.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/16/17 - 08:26 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges NBC in both total viewers and adults 18-49.

[12/15/17 - 12:44 PM]
Final Season of Netflix Original Series "Love" to Premiere March 9, 2018
"I am really excited about the third season of 'Love.' I think it is our sweetest, funniest season and ends our story in a beautiful way," said series co-creator and executive producer Judd Apatow.

[12/15/17 - 12:21 PM]
TLC's Beloved Series "Say Yes to the Dress" Returns for Its Sixteenth Season, Airing on Saturday Nights Beginning January 6 at 8/7c!
The Saturday night celebration will culminate in a new, two-hour special event featuring TLC's "Four Weddings," airing at 9:00/8:00c.

[12/15/17 - 12:18 PM]
USA Locks February 27 10/9c Premiere Date for "Unsolved: The Murders of Tupac and The Notorious B.I.G."
The anthology series chronicles the dual police investigations of Greg Kading (Josh Duhamel) and Russell Poole (Jimmi Simpson) into the controversial murders of Tupac Shakur (Marcc Rose) and The Notorious B.I.G. (Wavyy Jonez).

[12/15/17 - 10:57 AM]
Performers and Co-Host Announced for "FOX's New Year's Eve with Steve Harvey: Live from Times Square," Airing Sunday, Dec. 31 on FOX!
The celebration will air live from iconic Times Square in New York with an epic countdown to 2018, featuring views of the Times Square Ball as it drops to ring in the New Year.

[12/15/17 - 10:54 AM]
"Titans" Releases First Image of Hawk & Dove
The Hawk and Dove suits were designed by renowned costume designer Laura Jean Shannon.

[12/15/17 - 09:03 AM]
Video: Showtime(R) Releases New Drama "The Chi" for Early Sampling
The pay channel is releasing the pilot today, ahead of its on-air debut Sunday, January 7 at 10:00/9:00c.

[12/15/17 - 09:02 AM]
ABC Sets "Once Upon a Time" Premiere Date Following Winter Break
Following tonight's fall finale, look for new episodes beginning Friday, March 2.

[12/15/17 - 08:35 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Keep Demo Crown
The Peacock tops the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/17 - 07:12 AM]
Go Behind the Scenes of Sean "Diddy" Combs' Bad Boy Entertainment on the Two-Hour Special "Apple Music's Can't Stop Won't Stop: A Bad Boy Story," Thursday, December 28, on FOX
Originally released on iTunes earlier this year, the film explores the passion and personalities behind Bad Boy Entertainment.

[12/15/17 - 06:30 AM]
CBS Announces "Elton John: I'm Still Standing - A Grammy(R) Salute" Concert
The special will be broadcast later in 2018 on the CBS Television Network.

[12/15/17 - 05:36 AM]
"Roseanne" Returns to ABC with All-New Episodes in a Special Hour-Long Premiere, Tuesday, March 27
"Roseanne" will air in its regular time slot, 8:00-8:30 p.m., beginning Tuesday, April 3, followed by "The Middle," which will move to 8:30 p.m.

[12/14/17 - 01:11 PM]
Warner Bros. and DC Entertainment Announce "DC in D.C."
Events will take place Friday, January 12, and Saturday, January 13, at the Newseum, and will culminate with the world premiere screening of the upcoming DC series "Black Lightning."

[12/14/17 - 12:57 PM]
Nat Geo WILD Celebrates the Pol-Idays with "The 12 Days of Dr. Pol" Marathon
The marathon continues through the new season, which premieres Saturday, January 6 at 9:00/8:00c.

[12/14/17 - 12:30 PM]
Nickelodeon's New Original Animated Series, "The Adventures of Kid Danger," to Debut Friday, Jan. 19, at 6:30 P.M. (ET/PT)
The original "Henry Danger" live-action cast will continue their roles, now as voice talent, on the brand-new animated series.