or


[07/25/12 - 11:16 AM]
NBCUniversal Surpasses $1 Billion in National Ad Sales for London 2012 Olympic Games
The figure includes ad sales across NBCU platforms that are airing the London Olympics.

[via press release from NBC]

NBCUNIVERSAL SURPASSES $1 BILLION IN NATIONAL AD SALES FOR LONDON 2012 OLYMPIC GAMES

Television & Digital Combine to Set New Olympic Record for Ad Sales

LONDON- July 25, 2012 - NBCUniversal has sold $1 billion of national television and digital advertising for its coverage of the London 2012 Olympic Games, the most ever for an Olympic Games and approximately $150 million more than the total for NBCU's coverage of the 2008 Beijing Olympics. The figure includes ad sales across NBCU platforms that are airing the London Olympics: NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D channel.

The decision to live stream every athletic competition -- more than 3,500 hours, including all 32 sports and all 302 medals -- on NBCOlympics.com and, for the first time, on the NBC Olympics Live Extra app for both mobile devices and tablets, significantly contributed to NBCU's ability to reach $1 billion.

"This is a tremendous accomplishment that is a credit to the hard work of our entire Olympic team and speaks to the long-term benefits of our Olympic investment," said Mark Lazarus, Chairman, NBC Sports Group. "The proliferation of our digital, mobile and tablet Olympic content, including the decision to live stream all sporting events, played a vital role in reaching this extraordinary milestone."

Digital ad sales for London have exceeded $60 million, roughly three times more than the total for Beijing when NBCOlympics.com alone (no mobile or tablet) live streamed 2,200 hours and 25 sports. National television ad sales for London account for more than $950 million, up approximately $100 million from Beijing.

"This feat is a testimony to the quality of Olympic programming and the unparalleled way NBCU presents, produces and covers the Games," said Seth Winter, EVP, Sales & Sales Marketing, NBC Sports Group. "It also demonstrates the power of the Olympics. No other property has such as diverse group of sponsors, who can target the broadest range of demographic and psychographic audiences. We are not done yet and will continue to sell during the Games."

NBCUniversal is presenting 5,535 total hours of coverage of the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

Coverage of the Opening Ceremony for the London 2012 Olympic Games begins Friday night at 7:30 p.m. ET/PT on NBC.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/16/14 - 06:01 PM]
Video: Watch the First Promo for "I Wanna Marry 'Harry'" Which Debuted Moments Ago During "American Idol XIII"
The newcomer launches Tuesday, May 27 at 8:00/7:00c on FOX.

[04/16/14 - 05:48 PM]
Video: This Summer, You Won't Be Able to Look Away - "The Strain" - Only on FX
Check out the latest tease for the new drama, premiering on FX this summer.

[04/16/14 - 05:44 PM]
Video: Gaining Power, Surrendering Control - "Tyrant's" Rule Begins This Summer
Watch the first promo for the series, due this summer on FX.

[04/16/14 - 04:26 PM]
NBC Flips "American Dream Builders," "Dateline" on Sunday Nights
"American Dream Builders" will now lead off the night at 7:00/6:00c followed by "Dateline NBC" at 8:00/7:00c.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:30 PM]
Two-Time Oscar(R) Nominee Jeremy Renner to Narrate "The World Wars"
The three-night event series premieres Memorial Day, May 26 at 9:00/8:00c on History.

[04/16/14 - 12:08 PM]
Chicago Fire Host New England Revolution Saturday at 4 P.M. ET on NBCSN
The two teams last met in September when Chicago's Alex scored the game-winning goal in the 86th minute of play to put the Fire ahead 3-2.

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 12:04 PM]
"Live with Kelly and Michael" Broadcasts Live from the White House Easter Egg Roll April 21, 2014
Michael Strahan will broadcast live from the annual White House Easter Egg Roll in the Jacqueline Kennedy Garden outside of the East Wing of the White House.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 11:39 AM]
TLC Explores the Fast-Paced Lives and Memorable Stories of Emergency Medical Techs in New Series "OMG EMT!"
The four-part series bows Saturday, May 3 at 10:00/9:00c on the cable channel.

[04/16/14 - 11:03 AM]
Time and Network for ESPN's 2014 Season-Opening Neutral Site College Football Schedule
The lineup will showcase five teams ranked in an early ESPN.com preseason top 25 poll for 2014 on Saturday, August 30.

[04/16/14 - 10:48 AM]
Princess Twilight Sparkle Struggles to Prove Herself as a Princess in the Fourth Season Finale of "My Little Pony Friendship Is Magic" on the Hub Network, May 10
In addition, on April 28, a new My Little Pony game, "My Little Pony Friendship is Magic Rainbow Falls Flight School" will launch on HubNetwork.com.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.