or


[07/25/12 - 11:16 AM]
NBCUniversal Surpasses $1 Billion in National Ad Sales for London 2012 Olympic Games
The figure includes ad sales across NBCU platforms that are airing the London Olympics.

[via press release from NBC]

NBCUNIVERSAL SURPASSES $1 BILLION IN NATIONAL AD SALES FOR LONDON 2012 OLYMPIC GAMES

Television & Digital Combine to Set New Olympic Record for Ad Sales

LONDON- July 25, 2012 - NBCUniversal has sold $1 billion of national television and digital advertising for its coverage of the London 2012 Olympic Games, the most ever for an Olympic Games and approximately $150 million more than the total for NBCU's coverage of the 2008 Beijing Olympics. The figure includes ad sales across NBCU platforms that are airing the London Olympics: NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D channel.

The decision to live stream every athletic competition -- more than 3,500 hours, including all 32 sports and all 302 medals -- on NBCOlympics.com and, for the first time, on the NBC Olympics Live Extra app for both mobile devices and tablets, significantly contributed to NBCU's ability to reach $1 billion.

"This is a tremendous accomplishment that is a credit to the hard work of our entire Olympic team and speaks to the long-term benefits of our Olympic investment," said Mark Lazarus, Chairman, NBC Sports Group. "The proliferation of our digital, mobile and tablet Olympic content, including the decision to live stream all sporting events, played a vital role in reaching this extraordinary milestone."

Digital ad sales for London have exceeded $60 million, roughly three times more than the total for Beijing when NBCOlympics.com alone (no mobile or tablet) live streamed 2,200 hours and 25 sports. National television ad sales for London account for more than $950 million, up approximately $100 million from Beijing.

"This feat is a testimony to the quality of Olympic programming and the unparalleled way NBCU presents, produces and covers the Games," said Seth Winter, EVP, Sales & Sales Marketing, NBC Sports Group. "It also demonstrates the power of the Olympics. No other property has such as diverse group of sponsors, who can target the broadest range of demographic and psychographic audiences. We are not done yet and will continue to sell during the Games."

NBCUniversal is presenting 5,535 total hours of coverage of the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile and tablet app, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

Coverage of the Opening Ceremony for the London 2012 Olympic Games begins Friday night at 7:30 p.m. ET/PT on NBC.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/25/16 - 02:27 PM]
"Who Wants to Be a Millionaire" Premieres New Season From Las Vegas on Monday, September 12
Las Vegas has become one of the premier entertainment capitals of the world, and beginning this fall, "Millionaire" will originate from its new production home at Bally's Las Vegas.

[08/25/16 - 02:25 PM]
FOX Brings Live MLS Matches Alongside NFL Coverage For First Match Ever
The network will feature two MLS matches airing live adjacent to regional National Football League broadcasts as part of a joint MLS and NFL lineup on Sunday, September 18.

[08/25/16 - 01:04 PM]
A&E Network Premieres Two-Hour Documentary Ahead of the 20th Anniversary of JonBenet Ramsey's Brutal Murder
A&E reveals never-before-seen case details, including Burke Ramsey's 1998 interview tape detailing his first-hand account of the events at that time.

[08/25/16 - 11:50 AM]
Ann Coulter, Jewel, Ralph Macchio, Nikki Glaser Added to #LoweRoast Roster
They'll join Jimmy Carr, Pete Davidson, Peyton Manning, Rob Riggle, Jeff Ross and Roast Master David Spade.

[08/25/16 - 11:38 AM]
Real Estate/Renovation Stars Dave and Kortney Wilson Prep for Season Two of HGTV's "Masters of Flip"
Look for the first of 14 new episodes on Monday, October 3, at 9:00/8:00c.

[08/25/16 - 11:01 AM]
Video: IFC Releases First Full Trailer for the "Season 51" Return of Emmy-Nominated "Documentary Now!"
As previously announced, the series returns Wednesday September 14 at 10:00/9:00c.

[08/25/16 - 11:00 AM]
"CBS All Access" Subscription Service Now Available on Xbox One
For $5.99 a month, CBS All Access offers more than 7,500 on-demand episodes from the current season and previous seasons of classic shows, as well as the ability to stream local CBS stations live in more than 150 markets across the U.S.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 10:02 AM]
FYI Greenlights New Original Series "Stove Tots"
Production begins immediately on 13 one-hour episodes with the series slated to premiere in 2017.

[08/25/16 - 10:01 AM]
IFC's Comedy Crib Partners with the New York Television Festival
The exclusive Comedy Crib collaboration will highlight the selected projects through the end of the year.

[08/25/16 - 10:00 AM]
HBO Confirms Lineup of Comedy Programming for Upcoming Months
Highlights include new specials from Jerrod Carmichael, Pete Holmes and T.J. Miller.

[08/25/16 - 09:34 AM]
Showtime(R) Sets Premiere Date for "Gringo: The Dangerous Life of John McAfee"
Oscar nominee and two-time Sundance Film Festival winner Nanette Burstein delivers a deep investigation into the mysterious life of visionary anti-virus entrepreneur John McAfee.

[08/25/16 - 09:33 AM]
History(R) Commemorates the 15th Anniversary of the September 11th Terrorist Attacks with a Week of Original Primetime Specials
A new special, "15 Septembers Later," will premiere on Labor Day, Monday, September 5 at 9:00/8:00c.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/25/16 - 09:00 AM]
"ACM Honors" Performers Added - Alicia Keys, Miranda Lambert and More!
Plus: Mike Fisher, Emmylou Harris, Martina McBride and Thomas Rhett will present at the ceremony taking place Tuesday, August 30, at Nashville's historic Ryman Auditorium.