or


[07/30/12 - 10:56 AM]
The CW at TCA: Pedowitz Talks Lessons from Last Season, Ambitions for New Season
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- "It's amazing what happens when you have just a phone call and a discussion," The CW President Mark Pedowitz told reporters about last week's news that the network was considering a small screen take on the cult Japanese film franchise "Battle Royale." "We'd love to do it. Hopefully, we'll be able to make a deal with the producers, and we'll see where it goes. But at this point in time, it's just a discussion for development."

Said comments came during the netlet's executive session at the TCA Summer Press Tour, during which Pedowitz addressed a slew of topics:

-- On the chief takeaway from "Ringer": "One of the things you learn about the level of these serialized shows is less may be more. 22 might have been too many. So if there's ever a consideration that we do it, we'd probably go anywhere between 6 and 13." He would add that, "when [Sarah Michelle Gellar's] ready, she would love to come back, and The CW would love to have her at The CW either as an actress or as a producer."

-- Pedowitz affirmed they plan to air the remaining episodes of "The L.A. Complex" produced to date this summer (click here for more on how that will work). "The show actually does really well for us digitally and in the social media space. I think it's a well-made show with the show right down in the wheelhouse. There's a sense of reality of what it's like to try to make it in the Hollywood area in the entertainment industry; supportive of it, great showrunners. Marty Gero is just fantastic. I hope to be in business with him for a long time."

-- On how its "Gossip Girl" send-off and midseason plans going forward: "We will run 10 episodes this year, and it will end in mid-December. We felt that, to get 'Carrie Diaries' also out of the clutter of the fall, the best time to launch it would be mid-January, and the goal for both 'Carrie Diaries' and for 'Cult' was to run them 13 straight.

-- "I wish it performed slightly better in the ratings," Pedowitz said about its summer entry "Breaking Pointe." "But one thing I can say is it's a digital online success, a combination between CWTV.com, Hulu, and our app, we're seeing great digital numbers, and it's under consideration for continuing."

-- Pedowitz likewise assured that "The Selection" is still being considered for series. "The producers and writers have gone back and are re scripting as we speak. We'll hopefully see something soon or make a determination whether to go forward. Big believer in the show. I really wanted a show that had a 'Game of Thrones'/'Hunger Games' tone, and we hope it's 'The Selection.' If it's not, then we will look at another arena to go to in terms of that."

-- "Supernatural" was a "no question" renewal. "The guys are great. The show is great. We felt that it deserved another crack, particularly having... a lead out from 'Arrow,' because it did so well when 'Smallville' was there. So we're big believers in the show." As for the new season, Pedowitz teased that "there will be a lapse of time before Dean gets out of Purgatory, and Sam will have been on his happy way for a period of time without hunting for anything. So it will take off with the two brothers once more."

-- As for "Hart of Dixie," the executive said the show "really found its legs" by the end of the season. "'Hart of Dixie' was the leading streamed show on Hulu for us, and in terms of where it's going, the love triangle on 'Hart of Dixie' will continue."

-- On expanding the network's target demographic: "We're an adult 18-34 network. We are in need of having some men come to our network. The loss of 'Smallville' actually had an impact to us. We believe particularly with 'Arrow,' as much as it appeals to men, Stephen seems to have sort of an appeal to women also.

-- Pedowitz also teased what's on tap for "The Vampire Diaries" - "As you know, the season ended with Elena becoming a vampire, and the goal is how she adjusts to her being a vampire and does she follow Stefan's path or does she follow Damon's path? So does the vampire bloodlust get her or not?" - as well as "Nikita" - "She is now not alone. She and Ryan are running Division. They will be searching out the rogue agents. It's a little bit of a Scooby Doo gang in terms now, so she's not just a lone assassin trying to avenge everything. She's part of a team and family, and she and Michael will continue their romantic interest."

-- He also affirmed his desire to continue to expand into comedy. "Interest is very strong," he said. "We developed about eight scripts last year. There were two that we're very interested in. We may until we stabilize the schedule a little bit, which will be after this fall, we'll re look at it. Thom Sherman and his team are actually okay to go develop other comedies if they can find them. We may end up actually doing them through digital as a way to get them done in the different form. We are looking at whether they should be single camera or multi-camera. They have to be different for us, but they have to have a strong female perspective."

-- And finally, Pedowitz indicated their "TV Now!" re-branding is a reflection of their attitude about ratings. "We are aggregated across the board with a lot of viewers. The digital streaming numbers on our shows combined with Hulu and Netflix and CWTV.com and the app are astronomical. So we look at it vastly different. We can monitor or we can measure who's watching us on digital, but it does not count with the Nielsen ratings. And Nielsen is trying to do the best they can. And us, the networks, the advertisers, the affiliates are all looking for an accurate measurement so that every person is counted who's actually watching the show."





  [july 2012]  
S
M
T
W
T
F
S


· ARROW (CW)
· BATTLE ROYALE (CW)
· BREAKING POINTE (CW)
· CARRIE DIARIES, THE (CW)
· CULT (CW)
· GOSSIP GIRL (CW)
· HART OF DIXIE (CW)
· LA COMPLEX, THE (CW)
· NIKITA (CW)
· RINGER (CW)
· SELECTION, THE - 2012 VERSION (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





[03/24/17 - 02:58 PM]
TV One Premieres "The Lost Souls Cafe" on Easter Sunday, April 16 at 6 pm ET
Loretta Devine, Christian Keyes, Kiki Haynes and Ernest L. Thomas star in the film adaptation of Donald Welch's popular inspirational stage play.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 10:51 AM]
Univision Network Casts Marco de la O as Star of New Boundary-Breaking Original Series "El Chapo"
The new ripped-from-the-headlines drama explores the life story of one of the world's most notorious criminals over a span of three decades - from 1985, when he was a low level member of the Guadalajara Cartel, his rise to power and his ultimate downfall.

[03/24/17 - 10:38 AM]
John Leguizamo Joins the Cast of "Waco" - Premieres on Paramount Network in 2018
Leguizamo joins the cast as ATF agent Robert Rodriguez, who was was sent into Koresh's Mount Carmel to gather evidence and build a federal case against the Branch Davidians but forged a bond with the people inside.

[03/24/17 - 10:05 AM]
Discovery Channel Revs Up Motor Line-Up with New Series "House of Cars" (W/T)
The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.

[03/24/17 - 10:00 AM]
Leah Remini and Kevin James Reunite on the Two-Part Season Finale of the #1 New Comedy "Kevin Can Wait"
In the two-part finale, Kevin agrees to come out of retirement briefly to reprise his undercover assignment in an ongoing police investigation where he and fellow cop Vanessa Cellucci (Remini) will, once again, pose as husband and wife.

[03/24/17 - 09:30 AM]
AMC to Air Special Edition of "Talking" After Show Following the "Better Call Saul" Season Three Premiere and Finale Episodes
Hosted by Chris Hardwick, the hour-long talk show will feature series cast, producers and celebrity fans discussing the Emmy(R) nominated series' third season.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/24/17 - 08:02 AM]
"J. Cole: 4 Your Eyez Only, A Dreamville Film," The Grammy-Nominated Music Star's Second HBO Special, Debuts April 15
In the spirit of his previous outing, this exclusive presentation is a multi-narrative show that combines music performances with intimate interviews documented through Cole's lens.

[03/24/17 - 08:00 AM]
"Charlie Hustle" & "The Big Hurt" Reunite as MLB Analysts for FOX Sports' 2017 Season
"Charlie Hustle" and "The Big Hurt" add to an already impressive baseball cast for FOX Sports, which also includes World Series Champions Alex Rodriguez, and Nick Swisher.

[03/24/17 - 07:26 AM]
Giada De Laurentiis Returns to Her Family's Homeland and Showcases the Food and Culture of Florence in New Season of "Giada in Italy," Premiering Sunday, April 9th at 12PM ET/PT
The series shares Giada's passion for all things Italy - especially the food.

[03/24/17 - 02:52 AM]
Academy Award Winner Adrien Brody Joins "Peaky Blinders" for Series Four
Tom Hardy returns as Jewish gang leader Alfie Solomons, alongside series regulars Natasha O'Keefe and Packy Lee.

[03/23/17 - 07:32 PM]
"This Just In" Celebrates First Daytime Emmy Nomination
Since "This Just In's" 22 episode critically acclaimed first season on PopTV continues to be an overwhelming success, a second season is already planned.

[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.

[03/23/17 - 02:32 PM]
National Geographic Announces Ensemble Cast for Global Scripted Event Series "The Long Road Home," Based on Martha Raddatz's New York Times Best-Seller
Michael Kelly, Jason Ritter, E.J. Bonilla, Kate Bosworth, Sarah Wayne Callies, Noel Fisher and Jeremy Sisto star in the eight-part series.