or


[07/30/12 - 10:56 AM]
The CW at TCA: Pedowitz Talks Lessons from Last Season, Ambitions for New Season
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- "It's amazing what happens when you have just a phone call and a discussion," The CW President Mark Pedowitz told reporters about last week's news that the network was considering a small screen take on the cult Japanese film franchise "Battle Royale." "We'd love to do it. Hopefully, we'll be able to make a deal with the producers, and we'll see where it goes. But at this point in time, it's just a discussion for development."

Said comments came during the netlet's executive session at the TCA Summer Press Tour, during which Pedowitz addressed a slew of topics:

-- On the chief takeaway from "Ringer": "One of the things you learn about the level of these serialized shows is less may be more. 22 might have been too many. So if there's ever a consideration that we do it, we'd probably go anywhere between 6 and 13." He would add that, "when [Sarah Michelle Gellar's] ready, she would love to come back, and The CW would love to have her at The CW either as an actress or as a producer."

-- Pedowitz affirmed they plan to air the remaining episodes of "The L.A. Complex" produced to date this summer (click here for more on how that will work). "The show actually does really well for us digitally and in the social media space. I think it's a well-made show with the show right down in the wheelhouse. There's a sense of reality of what it's like to try to make it in the Hollywood area in the entertainment industry; supportive of it, great showrunners. Marty Gero is just fantastic. I hope to be in business with him for a long time."

-- On how its "Gossip Girl" send-off and midseason plans going forward: "We will run 10 episodes this year, and it will end in mid-December. We felt that, to get 'Carrie Diaries' also out of the clutter of the fall, the best time to launch it would be mid-January, and the goal for both 'Carrie Diaries' and for 'Cult' was to run them 13 straight.

-- "I wish it performed slightly better in the ratings," Pedowitz said about its summer entry "Breaking Pointe." "But one thing I can say is it's a digital online success, a combination between CWTV.com, Hulu, and our app, we're seeing great digital numbers, and it's under consideration for continuing."

-- Pedowitz likewise assured that "The Selection" is still being considered for series. "The producers and writers have gone back and are re scripting as we speak. We'll hopefully see something soon or make a determination whether to go forward. Big believer in the show. I really wanted a show that had a 'Game of Thrones'/'Hunger Games' tone, and we hope it's 'The Selection.' If it's not, then we will look at another arena to go to in terms of that."

-- "Supernatural" was a "no question" renewal. "The guys are great. The show is great. We felt that it deserved another crack, particularly having... a lead out from 'Arrow,' because it did so well when 'Smallville' was there. So we're big believers in the show." As for the new season, Pedowitz teased that "there will be a lapse of time before Dean gets out of Purgatory, and Sam will have been on his happy way for a period of time without hunting for anything. So it will take off with the two brothers once more."

-- As for "Hart of Dixie," the executive said the show "really found its legs" by the end of the season. "'Hart of Dixie' was the leading streamed show on Hulu for us, and in terms of where it's going, the love triangle on 'Hart of Dixie' will continue."

-- On expanding the network's target demographic: "We're an adult 18-34 network. We are in need of having some men come to our network. The loss of 'Smallville' actually had an impact to us. We believe particularly with 'Arrow,' as much as it appeals to men, Stephen seems to have sort of an appeal to women also.

-- Pedowitz also teased what's on tap for "The Vampire Diaries" - "As you know, the season ended with Elena becoming a vampire, and the goal is how she adjusts to her being a vampire and does she follow Stefan's path or does she follow Damon's path? So does the vampire bloodlust get her or not?" - as well as "Nikita" - "She is now not alone. She and Ryan are running Division. They will be searching out the rogue agents. It's a little bit of a Scooby Doo gang in terms now, so she's not just a lone assassin trying to avenge everything. She's part of a team and family, and she and Michael will continue their romantic interest."

-- He also affirmed his desire to continue to expand into comedy. "Interest is very strong," he said. "We developed about eight scripts last year. There were two that we're very interested in. We may until we stabilize the schedule a little bit, which will be after this fall, we'll re look at it. Thom Sherman and his team are actually okay to go develop other comedies if they can find them. We may end up actually doing them through digital as a way to get them done in the different form. We are looking at whether they should be single camera or multi-camera. They have to be different for us, but they have to have a strong female perspective."

-- And finally, Pedowitz indicated their "TV Now!" re-branding is a reflection of their attitude about ratings. "We are aggregated across the board with a lot of viewers. The digital streaming numbers on our shows combined with Hulu and Netflix and CWTV.com and the app are astronomical. So we look at it vastly different. We can monitor or we can measure who's watching us on digital, but it does not count with the Nielsen ratings. And Nielsen is trying to do the best they can. And us, the networks, the advertisers, the affiliates are all looking for an accurate measurement so that every person is counted who's actually watching the show."





  [july 2012]  
S
M
T
W
T
F
S


· ARROW (CW)
· BATTLE ROYALE (CW)
· BREAKING POINTE (CW)
· CARRIE DIARIES, THE (CW)
· CULT (CW)
· GOSSIP GIRL (CW)
· HART OF DIXIE (CW)
· LA COMPLEX, THE (CW)
· NIKITA (CW)
· RINGER (CW)
· SELECTION, THE - 2012 VERSION (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)











[10/31/14 - 08:34 AM]
Thursday's Broadcast Ratings: ABC Edges CBS for Demo Crown
The Alphabet snaps the Eye's seven week win streak among adults 18-49.

[10/30/14 - 02:50 PM]
"The Meredith Vieira Show" Renewed for Second Season on NBC Owned Television Stations
"'The Meredith Vieira Show' has the full commitment and support of NBCUniversal and we could not be happier to bring it back for a second season," said Ed Swindler.

[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 12:53 PM]
"Who Wants to Be a Millionaire" Shakes Things Up This November with an Exciting Lineup of Theme Weeks
"Millionaire: Whiz Kids," "Celebrity Week," "Millionaire: Daytime Talk Show Week" and "Millionaire: Guinness World Records(R) Edition" are all on tap.

[10/30/14 - 11:35 AM]
GSN's "Idiotest" Settles the Ongoing Election Night Debate as Democrats and Republicans Battle It Out to Determine Who Is Smarter
The themed episode airs Tuesday, November 4 at 9:00/8:00c on the cable channel.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 11:18 AM]
"Hawaii Five-0" Celebrates 100 Episodes by Revealing Hidden Nods to the Original Series Placed Within the Show Over the Past Five Years
Said anniversary installment airs next Friday, November 7 at 9:00/8:00c on CBS.

[10/30/14 - 11:03 AM]
E! Entertainment Extends "The Soup" Host Joel Mchale Through 2016
Additionally, McHale's production company, Free Period Productions, will continue its production development deal, in which he will give the network first look rights to ideas for non-scripted series.

[10/30/14 - 11:01 AM]
Oprah Winfrey Surprises Iyanla Vanzant with Epic Home Makeover in OWN Special to Air Saturday, November 29
"Oprah Prime: Iyanla I'll Fix Your House" airs on Saturday, November 29 at 8:00/7:00c.

[10/30/14 - 11:00 AM]
FOX Sweeps Into November - All-New Episodes of Fan-Favorite Dramas, Comedies, Events and Unscripted Series
The network details its programming highlights for the next month (SPOILERS!).

[10/30/14 - 10:44 AM]
"Banksy Does New York," A User-Generated Chronicle of the Famed Street Artist's 31 Days in New York City, Debuts Nov. 17, Exclusively on HBO
Capturing this month of madness, the film incorporates user-generated content, from YouTube videos to Instagram photos, from New Yorkers and Banksy hunters alike.

[10/30/14 - 10:37 AM]
Ovation's Hit Original Series "Song by Song" Continues Tuesday, December 9 with the Premiere of "Song by Song: Lindsey Stirling"
The documentary music series will focus on the wildly successful, classically trained electronic violinist, dancer and composer, who has become an internet phenomenon.

[10/30/14 - 10:00 AM]
Amy Adams, Ben Affleck, Benedict Cumberbatch, Robert Downey, Jr., Jonah Hill, Keira Knightley and Kristen Stewart to Appear on the "Hollywood Film Awards(R)" Nov. 14 Live on CBS
They join previously announced guests Gerard Butler, Robert Duvall, Michael Keaton, Julianne Moore, Jack O'Connell, Chris Pratt, Channing Tatum, Reese Witherspoon and Shailene Woodley.

[10/30/14 - 09:52 AM]
National Geographic Channel Will Go Under the Covers on the Science of Sleep in Television Event "Sleepless in America" Premiering Sunday, Nov. 30, at 8 PM ET/PT
The film spotlights our nation's sleep-loss epidemic, revealing the serious consequences of not sleeping enough and explaining how we became a society that fails to prioritize sleep.

[10/30/14 - 09:40 AM]
"The Eric Andre Show" Returns for a Third Season on Thursday, November 6th at 12:15 a.m. (ET/PT) on Adult Swim
Eric and his apathetic co-host Hannibal Buress are here to subject A-list stars to a hellish and inescapable nightmare talk show experience.