|
[04/01/13 - 08:06 AM] AMC Introduces New Look and Brand Positioning "AMC: Something More" AMC premiered its new look and feel in the season three finale of its critically acclaimed hit series "The Walking Dead." |
|
|
[via press release from AMC] |
AMC INTRODUCES NEW LOOK AND BRAND POSITIONING AMC: SOMETHING MORE
New York, NY - April 1, 2013 - AMC announced today a new look and brand positioning, "AMC: Something More," which reflects the network's ongoing commitment to providing a place for original stories and characters that defy expectations. Now featured on-air and online, "AMC: Something More" punctuates a refreshed graphic identity for the network. AMC's new identity features an updated logo, with letterforms surrounded by a gold box which suggests both premium quality and popular appeal. AMC last introduced a tagline in March of 2009 with "Story Matters Here," which spoke to the network's evolution into scripted series and the common thread that unified them with its movie programming.
"AMC: Something More" further refines our focus on- and off-air and speaks to our promise to viewers to provide an experience that is unexpected, unconventional and uncompromising," said Linda Schupack, AMC's EVP of marketing. "However we express the brand, we want to give our audience something deeper, something richer, something more."
AMC premiered its new look and feel in the season three finale of its critically acclaimed hit series "The Walking Dead." Season three shattered records becoming the first cable series in television history to beat all fall broadcast shows in the rating for Adults 18-49 for the season. Season four returns this October. Next Sunday, April 7 at 9pm, AMC's Emmy and Golden Globe Award-winning drama "Mad Men" returns for its sixth season with a two-hour premiere. On Sunday, June 2, AMC is premiering the third season of "The Killing." AMC's newest series, "Low Winter Sun" premieres this summer along with "Hell on Wheels" and the final eight episodes of "Breaking Bad." AMC's upcoming unscripted series include the return of "Small Town Security," and the premieres of "Owners Manual" and "Showville."
AMC: Something More was developed in partnership with brand consultancy and creative agency Troika.
About AMC
Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy(R) Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with "The Walking Dead." AMC's original drama series include "Mad Men," "Breaking Bad," "The Walking Dead," "The Killing" and "Hell on Wheels." Its newest series, "Low Winter Sun," premieres this summer. AMC also explores authentic worlds with bold characters through its slate of unscripted original series like "Comic Book Men," "Small Town Security," "Talking Dead," and "Freakshow." AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.
|
|
|
[april 2013] |
S |
M |
T |
W |
T |
F |
S |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
[10/31/24 - 02:31 PM] NBC Will Groove Into the Holiday Season with "A Motown Christmas" Special Hosted by Smokey Robinson and Halle Bailey The special will include performances featuring more than 25 Motown hits, performed by Smokey Robinson, Gladys Knight, Martha Reeves and the Vandellas, and the Temptations.
|
[10/31/24 - 02:15 PM] ABC News Announces 72+ Hours of Coverage and Analysis of the 2024 Election with Special Programming on ABC, ABC News Live and ABC News Digital Platforms, Including the ABC News App, Hulu and Disney+ "World News Tonight" anchor and managing editor David Muir will lead the network's coverage.
|
[10/31/24 - 01:16 PM] BET+ Renews Emmy-Nominated "The Ms. Pat Show" for a Fifth Season Additionally, BET Media Group also extended its overall deal with star Patricia "Ms. Pat" Williams.
|
[10/31/24 - 01:00 PM] It's Holiday Time at The CW! Celebrate the Season with Festive Programming Highlights include the series finale of "Superman & Lois" (December 2); the return of "Children Ruin Everything" (November 29); and "Christmas with The Chosen: Holy Night" (December 15).
|
[10/31/24 - 12:01 PM] Video: "Squid Game" Season 2 - Official Teaser - Netflix Heralding the return of the worldwide hit, a new chapter unfolds as Gi-hun comes back with an agenda, having given up on leaving for the US.
|
[10/31/24 - 11:04 AM] Bravo's "The Real Housewives of Orange County" Three-Part Reunion Begins Thursday, Nov. 7 at 9 P.M. ET/PT Host Andy Cohen sits down with housewives Shannon Storms Beador, Heather Dubrow, Tamra Judge, Gina Kirschenheiter, Emily Simpson, Jennifer Pedranti and new housewife Katie Ginella to revisit the epic season that saw dramatic highs and staggering lows.
|
[10/31/24 - 10:01 AM] TNT Sports' "The Match: Superstars" Special Two-Night Primetime Event to Showcase Some of Biggest Names in Sports and Entertainment - Thursday, Nov. 21 and Friday, Nov. 22, on TNT & Max "The Match: Superstars" will be headlined by iconic celebrities across sports and entertainment, including Bill Murray, Mark Wahlberg, Charles Barkley, Wayne Gretzky, Michael Phelps, Nate Bargatze, Ken Griffey, Jr., and Blake Griffin, competing from Breakers West Country Club in West Palm Beach, FL.
|
[10/31/24 - 09:01 AM] Video: Peacock Debuts Trailer for New Original Series "Eat Slay Love" The series brings together Grammy-nominated singer Nivea and her girl gang - Eva Marcille, Tammy Rivera and London Hughes - as they journey through Vietnam to celebrate Nivea's 41st birthday and embark on new adventures.
|
[10/31/24 - 09:01 AM] HBO Releases First Look Images from the New Original Drama Series "It: Welcome to Derry" The series will debut in 2025 on HBO and will be available to stream on Max.
|
[10/31/24 - 09:01 AM] Video: AMC Networks Releases Bewitching New Trailer for Season Two of "Anne Rice's Mayfair Witches" Premiering January 5 on AMC and AMC+ Starring Alexandra Daddario, Jack Huston, Harry Hamlin, Tongayi Chirisa and Alyssa Jirrels, the new season will debut Sunday, January 5 on AMC+ and AMC.
|
[10/31/24 - 08:02 AM] "Saturday Night Live's" 50th Season Continues with Back-to-Back Shows This November Bill Burr (November 9) and Charli xcx (November 16) are on tap to host in the coming weeks.
|
[10/31/24 - 08:00 AM] CBS Presents "The Making of Gladiator II," A Primetime Special Featuring an Exclusive Behind-the-Scenes Look at the Paramount Pictures Film, Monday, Nov. 18 on CBS This inside look offers unprecedented access encompassing all aspects of production, from the grand scope of the set - including reconstructing Ancient Rome - to characters, combat training, costumes, historical accuracy, scoring and more.
|
[10/31/24 - 07:55 AM] Multimillion Selling Pop Band Ace of Base Reveal Their Full Story to the Present in Documentary Series "Ace of Base: All That She Wants" Premiering in US Thursday, December 5 Only on Viaplay This uncensored documentary captures Ace of Base's fascinating story - where grandiose pop dreams, charts and money collide with relentless adversity, performance anxiety and shattered friendships.
|
[10/31/24 - 07:47 AM] Peacock Announces January 9 Premiere Date for the Third Season of Emmy Award Winning Reality Competition Series "The Traitors" The Emmy Award-winning competition-reality series returns for a third season with an all-new lineup of familiar faces, hosted again by the impossibly stylish and devastatingly witty Alan Cumming.
|
[10/31/24 - 07:22 AM] The CW Network Brings Shoppable TV to ACC Football in Innovative Partnership with Shopsense AI Beginning November 2 with the Virginia Tech at Syracuse game, viewers will be able to shop game-day essentials and team merchandise directly from their mobile devices with technology powered by Shopsense's latest enterprise Commerce Operating System (Commerce OS).
|
|
|
|