or


[03/21/17 - 10:18 AM]
truTV to Broadcast First-Ever 360-Degree Live Stream Through Snapchat Ad Unit
The exclusive live stream will be broadcast tonight from the network's premiere event for its new comedic lifestyle series "Upscale with Prentice Penny" the night of the show's linear premiere at 10:00/9:00c.

[via press release from truTV]

truTV to Broadcast First-Ever 360-Degree Live Stream Through Snapchat Ad Unit

Network will Launch the Snap Ad featuring Exclusive Content Tonight from its Upscale with Prentice Penny Premiere Event

truTV, part of Turner, today announced a first-to-market partnership with Snapchat that features the first-ever live, 360-degree video stream within a Snapchat ad unit. The exclusive live stream will be broadcast tonight from the network's premiere event for its new comedic lifestyle series Upscale with Prentice Penny the night of the show's linear premiere at 10pm ET/PT. Snapchatters will be served an ad unit featuring video of Penny, the series creator and star, inviting fans to swipe up to gain an exclusive inside look at the party's VIP red carpet, held in West Hollywood. truTV will also run Snap Ads throughout the evening giving users the ability to swipe up to watch a trailer for the series.

"Tonight, we'll celebrate the launch of our newest series Upscale with Prentice Penny with a few hundred of our friends in West Hollywood, and thanks to this first of its kind partnership with Snapchat, thousands more through the live stream," said Puja Vohra, executive vice president of marketing and digital, truTV. "truTV has developed a reputation for throwing great parties and huge social engagement with our fans, so we're especially proud to offer Snapchatters an inside look at this one - mobile oyster shuckers and all."

Helmed by the noted showrunner, writer and producer Prentice Penny (Brooklyn Nine-Nine, Insecure) and infused with his comedic sensibility, Upscale with Prentice Penny premieres tonight, Tuesday, March 21 at 10pm ET/PT. In each half-hour episode, creator and host Penny will embark on a journey to demystify what it takes to live an upscale life, exploring a variety of topics ranging from food and wine to travel and fashion. From buying a better bottle of wine to getting a custom-made suit for less than some off-the-rack options, Upscale with Prentice Penny is about offering viewers ways to live a more elevated lifestyle by unlocking a world that often feels unattainable. Penny will be joined on his journey by some famous friends including Adam Pally (The Mindy Project) and Stephanie Beatriz (Brooklyn Nine-Nine) and will "upscale" a range of topics including travel, the workday, date night, apologies, dressing up, cooking, your sex life, gift giving, summer, home entertainment, health and fitness, and taking a day off. Get a sneak peek of highlights from the entire season at https://www.youtube.com/watch?v=04vLP7EJLaM&t=16s.

Snapchat is used by over 150 million people a day with Snapchatters viewing over 10 billion videos daily and over two-thirds of regular Snapchatters creating content every day. Snap Ads are best-in-mobile video ads that are 100% full screen and play with sound. Snap Ads begin with an up to 10-second vertical, full screen video ad that appears in the context of other Snaps. Snap Ads with Attachments give Snapchatters the choice to swipe up and see more, just like they do elsewhere on Snapchat. Swiping up reveals extended content like a long form video, article, app install ad, or mobile website.

Upscale with Prentice Penny is the latest addition to truTV's slate of original, creator-driven, comedic programming that has been central to the network's momentum and growth. Through an expansive evolution and reimagined brand identity, truTV has emerged as a distinctly different brand with significant ratings increases - truTV was the only entertainment brand in the top 30 to deliver year-over-year ratings increases among people 18-34 and one of four to grow among people 18-49 - and a younger, more engaged audience that is constantly seeking new ways for fans to interact with its talent and shows.

Upscale with Prentice Penny is executive produced by Defy Media with executive producers Penny, Chris Pollack and Jared Hoffman, alongside James Moore.





  [march 2017]  
S
M
T
W
T
F
S
   


· UPSCALE WITH PRENTICE PENNY (TRUTV)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.