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[03/21/17 - 10:18 AM] truTV to Broadcast First-Ever 360-Degree Live Stream Through Snapchat Ad Unit The exclusive live stream will be broadcast tonight from the network's premiere event for its new comedic lifestyle series "Upscale with Prentice Penny" the night of the show's linear premiere at 10:00/9:00c. |
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[via press release from truTV] |
truTV to Broadcast First-Ever 360-Degree Live Stream Through Snapchat Ad Unit
Network will Launch the Snap Ad featuring Exclusive Content Tonight from its
Upscale with Prentice Penny Premiere Event
truTV, part of Turner, today announced a first-to-market partnership with Snapchat that features the first-ever live, 360-degree video stream within a Snapchat ad unit. The exclusive live stream will be broadcast tonight from the network's premiere event for its new comedic lifestyle series Upscale with Prentice Penny the night of the show's linear premiere at 10pm ET/PT. Snapchatters will be served an ad unit featuring video of Penny, the series creator and star, inviting fans to swipe up to gain an exclusive inside look at the party's VIP red carpet, held in West Hollywood. truTV will also run Snap Ads throughout the evening giving users the ability to swipe up to watch a trailer for the series.
"Tonight, we'll celebrate the launch of our newest series Upscale with Prentice Penny with a few hundred of our friends in West Hollywood, and thanks to this first of its kind partnership with Snapchat, thousands more through the live stream," said Puja Vohra, executive vice president of marketing and digital, truTV. "truTV has developed a reputation for throwing great parties and huge social engagement with our fans, so we're especially proud to offer Snapchatters an inside look at this one - mobile oyster shuckers and all."
Helmed by the noted showrunner, writer and producer Prentice Penny (Brooklyn Nine-Nine, Insecure) and infused with his comedic sensibility, Upscale with Prentice Penny premieres tonight, Tuesday, March 21 at 10pm ET/PT. In each half-hour episode, creator and host Penny will embark on a journey to demystify what it takes to live an upscale life, exploring a variety of topics ranging from food and wine to travel and fashion. From buying a better bottle of wine to getting a custom-made suit for less than some off-the-rack options, Upscale with Prentice Penny is about offering viewers ways to live a more elevated lifestyle by unlocking a world that often feels unattainable. Penny will be joined on his journey by some famous friends including Adam Pally (The Mindy Project) and Stephanie Beatriz (Brooklyn Nine-Nine) and will "upscale" a range of topics including travel, the workday, date night, apologies, dressing up, cooking, your sex life, gift giving, summer, home entertainment, health and fitness, and taking a day off. Get a sneak peek of highlights from the entire season at https://www.youtube.com/watch?v=04vLP7EJLaM&t=16s.
Snapchat is used by over 150 million people a day with Snapchatters viewing over 10 billion videos daily and over two-thirds of regular Snapchatters creating content every day. Snap Ads are best-in-mobile video ads that are 100% full screen and play with sound. Snap Ads begin with an up to 10-second vertical, full screen video ad that appears in the context of other Snaps. Snap Ads with Attachments give Snapchatters the choice to swipe up and see more, just like they do elsewhere on Snapchat. Swiping up reveals extended content like a long form video, article, app install ad, or mobile website.
Upscale with Prentice Penny is the latest addition to truTV's slate of original, creator-driven, comedic programming that has been central to the network's momentum and growth. Through an expansive evolution and reimagined brand identity, truTV has emerged as a distinctly different brand with significant ratings increases - truTV was the only entertainment brand in the top 30 to deliver year-over-year ratings increases among people 18-34 and one of four to grow among people 18-49 - and a younger, more engaged audience that is constantly seeking new ways for fans to interact with its talent and shows.
Upscale with Prentice Penny is executive produced by Defy Media with executive producers Penny, Chris Pollack and Jared Hoffman, alongside James Moore.
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[06/06/25 - 12:56 PM] Saddle Up! "The McBee Dynasty: Bravoleb Watch Party" Begins Monday, June 9 at 9PM ET/PT on Bravo and Streams Next Day On Peacock Join fan-favorite Bravolebs Craig Conover & Austen Kroll, Kristen Doute & Brittany Cartwright, and Kate Chastain & Fraser Olender as they giddy up for season 2 by diving into all the family and farmhand drama from season 1.
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[06/06/25 - 12:31 PM] Video: Paramount+ with Showtime Unveils Trailer and Additional Cast for "Noah's Arc: The Movie" Premiering Friday, June 20 Michael M. Jones, Tory Devon Smith, Cocoa Brown, Novi Brown, Angela Beyince, Josca, Evari Pickett, Tjay Williams and Robb Sherman will join the previously announced cast in the movie.
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[06/06/25 - 10:42 AM] "Live with Kelly and Mark" Soars with Star-Studded Week "Live" ranked as the No. 1 talk show in syndication for 121 consecutive weeks across all key measures.
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[06/06/25 - 10:03 AM] Video: Peacock Releases Trailer for True Crime Documentary "The Gilgo Beach Killer: House of Secrets" Premiering Tuesday, June 10 After the arrest of the alleged Gilgo Beach killer, this documentary goes inside the suspects home for the first time, where exclusive commentary from his own family unravels a chilling portrait of a man accused of living a double life and hiding dark secrets under their own roof.
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[06/06/25 - 07:30 AM] Following +30% Surge in Viewership for the Season 4B Premiere, Showtime Renews "Couples Therapy" The series follows world-renowned psychologist and psychoanalyst Dr. Orna Guralnik as she deftly guides couples through real-life therapy sessions.
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[06/05/25 - 11:06 PM] Max Original Documentary Series "Most Wanted: Teen Hacker" Debuts This September The series follows the illegal exploits of Finnish hacker Julius Kivimäki, known as Aleksanteri Kivimäki, who rose to infamy after forcing a U.S. passenger plane to make an emergency landing, shutting down PlayStation globally and orchestrating several dangerous SWAT attacks - including one targeting the family of an FBI agent.
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[06/05/25 - 08:01 PM] A Tender Tale Unfolds: "The Fragrant Flower Blooms with Dignity" Premieres July 6 Serialized on the official Weekly Shonen Magazine app, Magazine Pocket, the manga has distinguished itself in the shonen genre, selling over five million copies as of June 2025.
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[06/05/25 - 12:30 PM] Shocking Limited True Crime Docu-Series, "Butchers of L.A.," Premieres Thursday, June 26 on SundanceTV, Sundance Now and AMC+ Airing weekly, the three-part series sheds new light on the horrifying crimes of the "Freeway Killers" who terrorized Southern California over two decades.
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[06/05/25 - 11:01 AM] ESPN Events Announces 17-Game College Football Bowl Schedule for 2025-26 Season Bowl Season will begin Saturday, December 13, with the 10th edition of the ESPN Events' Cricket Celebration Bowl.
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[06/05/25 - 11:01 AM] Truths and Rumors Come to a Boiling Point When Bravo's "The Real Housewives of Orange County" Returns for a New Season on Thursday, July 10 at 9 P.M. ET/PT Housewives Shannon Storms Beador, Heather Dubrow, Tamra Judge, Gina Kirschenheiter, Emily Simpson, Jennifer Pedranti and Katie Ginella return for an unforgettable season as the ladies set out to uncover the truth, restore trust, heal broken bonds and everything that lies between.
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[06/05/25 - 11:01 AM] BET Announces the Highly Anticipated Return of "Ms. Pat Settles It" for a Third Season As previously announced, BET Media Group extended its multi-year overall deal with Patricia "Ms. Pat" Williams under which she will produce and perform in new series and other projects across BET.
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[06/05/25 - 11:00 AM] Prime Video Reveals Premiere Date, First Look Images, and Teaser Art for "Butterfly," Starring and Executive Produced by Daniel Dae Kim The spy-thriller series will premiere all episodes on August 13 and also stars Reina Hardesty, Piper Perabo, and Louis Landau.
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[06/05/25 - 10:32 AM] ESPN Reveals 33-Game College Football Bowl Season Slate for 2025-26 The postseason slate, including 17 ESPN Events' owned-and-operated bowls, starts Saturday, December 13, and runs through Friday, January 2.
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[06/05/25 - 10:04 AM] "My Big Fat Fabulous Life," "90 Day Fiance: Happily Ever After?" and "Welcome to Plathville" Return This July This July, TLC expands its summer slate with the return of three hit series - each offering new beginnings, evolving relationships, and unforgettable personalities navigating love, family, and personal growth.
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[06/05/25 - 10:01 AM] Starz Renews "The BMF Documentary: Blowing Money Fast" for Season Two The docuseries, which dives deeper into the real stories of the Black Mafia Family figures who inspired the "BMF" scripted series, will also serve as a complement to the fourth season of "BMF," premiering Friday, June 6.
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