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[09/22/21 - 09:00 AM] CBS Launches "CSI: Vegas Deep-Dive," A Virtual Investigation That Lets Fans Solve a Mystery Leading Up to the Series Premiere on Wednesday, Oct. 6 Developed with creator and executive producer Anthony E. Zuiker, the mystery in the marketing campaign is designed to tie organically to the new series. |
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[via press release from CBS] |
"CSI" FANS, PREPARE TO FOLLOW THE EVIDENCE!
CBS LAUNCHES "CSI: VEGAS DEEP-DIVE," A VIRTUAL INVESTIGATION THAT LETS FANS SOLVE A MYSTERY LEADING UP TO THE SERIES PREMIERE ON WEDNESDAY, OCT. 6
GAME PLAY DEVELOPED BY EXECUTIVE PRODUCER AND
"CSI" FRANCHISE CREATOR ANTHONY E. ZUIKER
FIRST CLUE JUST DROPPED ON "CSI: VEGAS" SOCIAL PLATFORMS
Fans Who Crack the Case Will Be Rewarded with an
Exclusive Virtual Meet-and-Greet with the Cast and Creators of
"CSI: Vegas" and an Advance Screening of the Series Premiere Prior to Air
The CBS Marketing team has launched a virtual investigation that asks everyone who enjoys a good mystery to dive deep into its marketing ads and social media posts to find clues, piece together a puzzle and solve a mystery. Developed with CSI creator and executive producer Anthony E. Zuiker, the mystery in the marketing campaign is designed to tie organically to the new CSI: VEGAS series. For a two-week period leading up to the premiere, fans of the global television phenomenon "CSI" will be able to follow the evidence as they hunt for clues, dropped daily across a wide range of social media, digital platforms and on-air promos across CBS and other television networks. Fans who crack the case will be rewarded with an exclusive, virtual meet-and-greet with the cast and creators of CSI: VEGAS and an advance screening of the series premiere. The new CBS Original drama debuts Wednesday, Oct. 6 (10:00-11:00 PM, ET/PT) on the CBS Television Network and will be available to stream live and on demand on Paramount+. CSI: VEGAS stars William Petersen, Jorja Fox, Paula Newsome, Matt Lauria, Mel Rodriguez and Mandeep Dhillon.
The first clue for the CSI: VEGAS virtual investigation was released this morning on CSI: VEGAS' Facebook, Twitter and Instagram platforms:
The CSI Lab has been compromised. Someone from CSI's past could bring down the entire Las Vegas Crime Lab and release thousands of convicted killers back on the streets. The suspects are lined up, and I need your help to crack the case. For the next week, follow the evidence across multiple platforms to uncover the truth... and you just might be rewarded.
"Fans of 'CSI' love a good mystery, so we decided to enhance our efforts in a way that allowed audiences to dive as deep into our marketing campaign as they do the mysteries presented on the show," said Mike Benson, President and Chief Marketing Officer for CBS. "Partnering with Anthony Zuiker to develop the embedded mystery in our marketing allowed us to keep the adventure authentic to the series and engaging for everyone who wants to play along."
"This was an instance where I was able to put my creator and gamer hat on and create sticky interactive gameplay across multiple platforms," said Zuiker. "Our motto is 'There's always a clue,' and we challenge our super fans to find each and every one of them."
Following the series premiere of CSI: VEGAS, there will be additional opportunities throughout the season for armchair CSIs to solve clues and get additional rewards.
CSI: VEGAS, the sequel to the Network's global hit "CSI: Crime Scene Investigation," opens a brand-new chapter in Las Vegas - the city where it all began. Facing an existential threat that could bring down the entire Crime Lab and release thousands of convicted killers back onto the neon-lit streets of Vegas, a brilliant new team of investigators led by Maxine Roby (Paula Newsome) must enlist the help of old friends, Gil Grissom (William Petersen) and Sara Sidle (Jorja Fox). This combined force will deploy the latest forensic techniques to do what they do best - follow the evidence - in order to preserve and serve justice in Sin City. The series is produced by CBS Studios in conjunction with Jerry Bruckheimer Television.
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[06/06/25 - 12:56 PM] Saddle Up! "The McBee Dynasty: Bravoleb Watch Party" Begins Monday, June 9 at 9PM ET/PT on Bravo and Streams Next Day On Peacock Join fan-favorite Bravolebs Craig Conover & Austen Kroll, Kristen Doute & Brittany Cartwright, and Kate Chastain & Fraser Olender as they giddy up for season 2 by diving into all the family and farmhand drama from season 1.
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[06/06/25 - 12:31 PM] Video: Paramount+ with Showtime Unveils Trailer and Additional Cast for "Noah's Arc: The Movie" Premiering Friday, June 20 Michael M. Jones, Tory Devon Smith, Cocoa Brown, Novi Brown, Angela Beyince, Josca, Evari Pickett, Tjay Williams and Robb Sherman will join the previously announced cast in the movie.
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[06/06/25 - 10:42 AM] "Live with Kelly and Mark" Soars with Star-Studded Week "Live" ranked as the No. 1 talk show in syndication for 121 consecutive weeks across all key measures.
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[06/06/25 - 10:03 AM] Video: Peacock Releases Trailer for True Crime Documentary "The Gilgo Beach Killer: House of Secrets" Premiering Tuesday, June 10 After the arrest of the alleged Gilgo Beach killer, this documentary goes inside the suspects home for the first time, where exclusive commentary from his own family unravels a chilling portrait of a man accused of living a double life and hiding dark secrets under their own roof.
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[06/06/25 - 07:30 AM] Following +30% Surge in Viewership for the Season 4B Premiere, Showtime Renews "Couples Therapy" The series follows world-renowned psychologist and psychoanalyst Dr. Orna Guralnik as she deftly guides couples through real-life therapy sessions.
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[06/05/25 - 11:06 PM] Max Original Documentary Series "Most Wanted: Teen Hacker" Debuts This September The series follows the illegal exploits of Finnish hacker Julius Kivimäki, known as Aleksanteri Kivimäki, who rose to infamy after forcing a U.S. passenger plane to make an emergency landing, shutting down PlayStation globally and orchestrating several dangerous SWAT attacks - including one targeting the family of an FBI agent.
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[06/05/25 - 08:01 PM] A Tender Tale Unfolds: "The Fragrant Flower Blooms with Dignity" Premieres July 6 Serialized on the official Weekly Shonen Magazine app, Magazine Pocket, the manga has distinguished itself in the shonen genre, selling over five million copies as of June 2025.
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[06/05/25 - 12:30 PM] Shocking Limited True Crime Docu-Series, "Butchers of L.A.," Premieres Thursday, June 26 on SundanceTV, Sundance Now and AMC+ Airing weekly, the three-part series sheds new light on the horrifying crimes of the "Freeway Killers" who terrorized Southern California over two decades.
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[06/05/25 - 11:01 AM] ESPN Events Announces 17-Game College Football Bowl Schedule for 2025-26 Season Bowl Season will begin Saturday, December 13, with the 10th edition of the ESPN Events' Cricket Celebration Bowl.
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[06/05/25 - 11:01 AM] Truths and Rumors Come to a Boiling Point When Bravo's "The Real Housewives of Orange County" Returns for a New Season on Thursday, July 10 at 9 P.M. ET/PT Housewives Shannon Storms Beador, Heather Dubrow, Tamra Judge, Gina Kirschenheiter, Emily Simpson, Jennifer Pedranti and Katie Ginella return for an unforgettable season as the ladies set out to uncover the truth, restore trust, heal broken bonds and everything that lies between.
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[06/05/25 - 11:01 AM] BET Announces the Highly Anticipated Return of "Ms. Pat Settles It" for a Third Season As previously announced, BET Media Group extended its multi-year overall deal with Patricia "Ms. Pat" Williams under which she will produce and perform in new series and other projects across BET.
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[06/05/25 - 11:00 AM] Prime Video Reveals Premiere Date, First Look Images, and Teaser Art for "Butterfly," Starring and Executive Produced by Daniel Dae Kim The spy-thriller series will premiere all episodes on August 13 and also stars Reina Hardesty, Piper Perabo, and Louis Landau.
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[06/05/25 - 10:32 AM] ESPN Reveals 33-Game College Football Bowl Season Slate for 2025-26 The postseason slate, including 17 ESPN Events' owned-and-operated bowls, starts Saturday, December 13, and runs through Friday, January 2.
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[06/05/25 - 10:04 AM] "My Big Fat Fabulous Life," "90 Day Fiance: Happily Ever After?" and "Welcome to Plathville" Return This July This July, TLC expands its summer slate with the return of three hit series - each offering new beginnings, evolving relationships, and unforgettable personalities navigating love, family, and personal growth.
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[06/05/25 - 10:01 AM] Starz Renews "The BMF Documentary: Blowing Money Fast" for Season Two The docuseries, which dives deeper into the real stories of the Black Mafia Family figures who inspired the "BMF" scripted series, will also serve as a complement to the fourth season of "BMF," premiering Friday, June 6.
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