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[07/31/07 - 09:17 PM]
Bravo Marks Best July - Ever - in Prime with Hit Emmy-Nominated Series "Kathy Griffin: My Life on the D-List" and "Top Chef"
Bravo spins the numbers for the month of July.
[via press release from Bravo]

BRAVO MARKS BEST JULY- EVER - IN PRIME WITH EMMY-NOMINATED "D-LIST" & "TOP CHEF"

BRAVO MARKS BEST JULY � EVER � IN PRIME WITH HIT EMMY-NOMINATED SERIES "KATHY GRIFFIN: MY LIFE ON THE D-LIST" AND "TOP CHEF"

Bravo Digital Posts Double Digit Growth And "Top Chef" Food Portal Ranks No. 1 On www.BravoTV.com

NEW YORK � July 31, 2007 � Bravo broke network records once again, delivering the best July ever in prime in its 27-year history in both the key demo A18-49 and total viewers, according to Nielsen Media Research. Two-time Emmy-nominated hit series "Kathy Griffin: My Life on the D-List" and Emmy-nominated "Top Chef" fueled the network's double-digit ratings growth in July, both on-air and online, with "D-List's" third season scoring record ratings and "Top Chef 3 Miami" boasting double-digit growth over season 2.

Bravo increased year-to-year July performance in prime (Mon-Sun 8 p.m.-11 p.m.) by 9 percent among A18-49 (345,000 vs. 317,000) and 15 percent in total viewers (631,000 vs. 548,000).

"KATHY GRIFFIN: MY LIFE ON THE D-LIST" CELEBRATES BEST SEASON EVER

Bravo's third season of "Kathy Griffin: My Life on the D-List" earned the series best ratings across all key demographics � total viewers and the coveted A18-49 demographic. Season three increased over the season two average by 66 percent in A18-49 (630,000 vs. 379,000) and 58% among total viewers (855,000 vs. 541,000). (My Life On The D-List 3: 6/5/07-7/18/07; My Life On The D-List 2: 6/6/06-7/18/06)

TOP CHEF 3 MIAMI" SIZZLES

Through five episodes, "Top Chef" retains its title of No. 1 food show on cable in total viewers (Top Chef 2,025,000 vs. Food Network Star 1,994,000) and A18-49 (Top Chef 1,336,000 vs. Food Network Star 955,000), compared to the first five episodes of the competition. Compared to season 2, "Top Chef 3 Miami's" average through five episodes increased by 18 percent among A18-49 (1,336,000 vs. 1,131,000) and 28 percent in total viewers (2,025,000 vs. 1,583,000). (Top Chef 3 Miami: 6/13/07-7/18/07; Top Chef 2: 10/18/06-11/15/06).

BRAVO DIGITAL SHOWS DOUBLE-DIGIT GROWTH AND "TOP CHEF" FOOD PORTAL RANKS NO. 1 ON WWW.BRAVOTV.COM

Bravo Digital's (www.BravoTV.com, www.BrilliantButCancelled.com, www.OUTzoneTV.com, www.TelevisionWithoutPity.com and www.getTRIO.com) marked double digit year-to-year growth compared to July 2006, increasing page views by over 40 percent (51 million vs. 36 million) and raising video streams by 29 percent (1 million vs. 800,000). BravoTV.com's "stickiness" (average time spent per visit) increased to 17.07 minutes (vs. 14.12 in July 2006).

Bravo Digital's microsites draw fans:

� www.topchefonline.com, Bravo Digital's robust food destination dedicated to "Top Chef" fans and foodies, ranked as the No. 1 www.BravoTV.com section in July. Compared to the first seven weeks of season 2, the show's site is pacing over 30 percent in page views (10.6 million vs. 8.2 million) and has increased 40 percent in unique visitors (785,000 vs. 560,000). (Top Chef 3 Miami: 6/10/07-7/28/07; Top Chef Season 2: 10/15/06- 12 /02/06).

� The microsite for season 3 of "Kathy Griffin: My Life on the D-List" experienced triple digit growth in video streams compared to season 2, increasing a massive 193 percent (742,000 vs. 253,000). The site also generated a 78 percent increase in page views (1,100,000 vs. 620,000); and a 39 percent rise in unique visitors (197,000 vs. 141,000). (My Life On The D-List 3: 6/3/07-7/28/07; My Life On The D-List 2: 6/4/06-7/22/06)

Sources:

Nielsen Media Research: Live + 7 through 7/15/07 blended with Live + Same Day through 7/29/07





  [july 2007]  
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· KATHY GRIFFIN: MY LIFE ON THE D-LIST (BRAVO)
· TOP CHEF (BRAVO)




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