[01/08/08 - 10:35 AM]
CBS's Weekly Rating Highlights
CBS spins the numbers for the week of December 31-January 6.

[via press release from CBS]


"The Amazing Race 12" Sprints to Its Largest Audience Since Its Premiere

"60 Minutes" Clocks Its Largest Audience and Highest Adult 18-49 Rating Since November

In a week that included New Year's Eve and college bowl games on three nights, THE AMAZING RACE 12 sprinted to its largest audience since its premiere (11.99m), 60 MINUTES delivered its largest audience and highest adult 18-49 rating since November and CBS Sports' 37-minute NFL wild card overrun (Tennessee at San Diego) scored 31.3 million viewers in the week ending Jan. 6, week 15 of the 2007-2008 television season.

For the week in viewers, CBS (8.81m) placed second, trailing NBC (11.74m) and ahead of FOX (8.68m) and ABC (8.38m). Season-to-date, CBS is first in viewers (11.45m), ahead of ABC (10.29m), NBC (8.90m) and FOX (8.47m).

For the week in key demographics, CBS averaged a 3.0/07 in adults 25-54 and 2.3/06 in adults 18-49. For the season, CBS is first in adults 25-54 (4.2/10) and tied for second in adults 18-49 (3.3/09, -0.1 behind ABC).

For the week in households, CBS (5.7/09) was -20% behind NBC (7.1/12) and +8% ahead of both ABC and FOX (5.3/09, each). Season-to-date, CBS is first (7.3/12), +9% ahead of ABC (6.7/11), +30% ahead of NBC (5.6/09) and +40% ahead of FOX (5.2/08).

CBS's Weekly Highlights:

? CBS's NFL 37-minute prime run over posted a 19.5/32 with 31.30m viewers, 12.8/31 in adults 25-54 and 11.1/30 in adults 18-49. CBS led the 7:00-7:30PM time period in households, viewers and key demographics. The six-minute post game program posted a 13.5/22 with 21.37m viewers, 8.5/20 in adults 25-54 and 7.3/19 in adults 18-49.

? 60 MINUTES (7:43-8:43 PM) posted an 11.6/18 with 18.25m viewers, 6.2/14 in adults 25-54 and 4.7/12 in adults 18-49. This is 60 MINUTES best households, viewers and adults 18-49 delivery since November 4, 2007 and best adults 25-54 performance since December 11, 2005. In the 7:30-8:30PM time slot, 60 MINUTES was first in households, viewers, adults 25-54 and adults 18-49.

? THE AMAZING RACE 12 (8:43-9:43 PM) scored a 7.3/11 with 11.99m viewers, 4.7/10 in adults 25-54 and 3.9/09 in adults 18-49. This is the largest audience for an episode of THE AMAZING RACE 12 since the November 4, 2007 season premiere.

CBS top programs of the week: #3 AFC WILD CARD POST GAME "Tennessee Titans at San Diego Chargers" (S) (an average of 21.37m), #5 60 MINUTES (18.25m), #8 CSI: CRIME SCENE INVESTIGATION (R) (13.25m), #14 THE AMAZING RACE 12 (11.99m), #16 NCIS - SPECIAL (R) (S) (11.76m), #19 COLD CASE (10.96m) and #21 WITHOUT A TRACE (R) (10.51m).

Prime averages are based on the following hours of rated broadcasts in Week #15:

CBS: 22 hours

NBC: 22 hours

ABC: 22 hours

FOX 18 hours

  [january 2008]  


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