or


[03/28/08 - 11:13 AM]
'The Celebrity Apprentice' Finale Is Thursday's #1 Show in 18-49 and Total Viewers, Currently Pacing NBC to a Thursday Win in Both Categories
NBC spins the numbers for Thursday, March 27.

[via press release from NBC]

'THE CELEBRITY APPRENTICE' FINALE IS THURSDAY'S #1 SHOW IN 18-49 AND TOTAL VIEWERS, CURRENTLY PACING NBC TO A THURSDAY WIN IN BOTH CATEGORIES

'THE CELEBRITY APPRENTICE' FINALE IS THURSDAY'S #1 SHOW IN 18-49 AND TOTAL VIEWERS, CURRENTLY PACING NBC TO A THURSDAY WIN IN BOTH CATEGORIES

LAST NIGHT'S 'CELEBRITY APPRENTICE' IS THE TOP-SCORING FINALE IN THE 'APPRENTICE' FRANCHISE SINCE THE FINAL EPISODE OF 'APPRENTICE 4' IN DECEMBER 2005

'CELEBRITY APPRENTICE' SURGES 41 PERCENT IN ADULTS 18-49 AND 51 PERCENT IN TOTAL VIEWERS VERSUS THE MOST RECENT 'APPRENTICE' FINALE IN APRIL 2007

BURBANK, Calif. � March 28, 2008 � Paced by the finale of "The Celebrity Apprentice," which was the #1 telecast of the night in adults 18-49 and total viewers, NBC is currently #1 for Thursday night in adults 18-49, total viewers and other key measures, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research (pending updates).

Last night from 9-11 p.m. ET, the live finale of "The Celebrity Apprentice" (4.5 rating, 12 share in adults 18-49, 12.1 million viewers overall) scored NBC's highest 18-49 rating in this slot in six months (since September 27, 2007, during premiere week) and delivered NBC's biggest overall viewership in the time period for a non-sports telecast in 16 months (since November 23, 2006).

This was the top-scoring finale in "The Apprentice" franchise in both adults 18-49 and total viewers since the conclusion of "The Apprentice 4" on December 15, 2005. Last night's "Celebrity Apprentice" finale was up 41 percent in 18-49 rating and 51 percent in total viewers versus the most recent finale in "The Apprentice" franchise (a 3.2/8 in 18-49 and 8.0 million viewers overall for the finale of "The Apprentice 6" on Sunday, April 22, 2007).

Throughout its current run "The Celebrity Apprentice" has consistently outpaced the prior cycle in "The Apprentice" franchise and it has concluded its run with overall gains of 24 percent in 18-49 rating (3.6 vs. 2.9) and 27 percent in total viewers (9.1 million vs. 7.2 million) versus the prior cycle (based on "live plus same day" averages).

"The Celebrity Apprentice" built steadily from half-hour to half-hour, increasing by 28 percent in 18-49 rating (to a 5.0/14 from a 3.9/10) and by 20 percent, or 2.2 million persons in total viewers (to 13.2 million from 11.0 million) from its first to its final half-hour.

From 8-9 p.m. ET, "Deal or No Deal" (3.0/9 in 18-49, 11.2 million viewers overall) was the hour's #1 non-sports choice in adults 18-49 and the #1 program in the hour outright in total viewers. From its first half-hour to its second, "Deal" increased by 36 percent in 18-49 rating (to a 3.4/9 from a 2.5/6) and by 27 percent of 2.6 million persons in total viewers (to 12.5 million from 9.9 million). "Deal" delivered NBC's highest 18-49 and total viewer results in this time period in six weeks (since February 14).

Pending updates, NBC ranked #1 on Thursday night in adults 18-49, total viewers and other key measures. Preliminary 18-49 averages for Thursday night are: NBC, 4.0/11; CBS, 3.8/10; Fox, 2.8/8; ABC, 1.9/5; CW, 1.4/4. In overall total viewers, March 27 preliminary results are: NBC, 11.8 million; CBS, 9.7 million; Fox, 8.7 million; ABC, 6.0 million; CW, 3.3 million. Fast affiliate-based results are subject to revision, especially in the case of live events, such as CBS's coverage of the NCAA Basketball Tournament.

Note that all national ratings are "live plus same day" unless otherwise indicated.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPDATE: 'THE CELEBRITY APPRENTICE' FINALE IS THURSDAY'S #1 SHOW IN 18-49 AND TOTAL VIEWERS, PACING NBC TO A THURSDAY WIN IN BOTH CATEGORIES

LAST NIGHT'S 'CELEBRITY APPRENTICE' IS THE TOP-SCORING FINALE IN THE 'APPRENTICE' FRANCHISE SINCE THE FINAL EPISODE OF 'APPRENTICE 4' IN DECEMBER 2005

'CELEBRITY APPRENTICE' SURGES 41 PERCENT IN ADULTS 18-49 AND 51 PERCENT IN TOTAL VIEWERS VERSUS THE MOST RECENT 'APPRENTICE' FINALE IN APRIL 2007

BURBANK, Calif. � March 28, 2008 � Paced by the finale of "The Celebrity Apprentice," which was the #1 telecast of the night in adults 18-49 and total viewers, NBC won Thursday night in adults 18-49, total viewers and other key measures, according to updated "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-11 p.m. ET, the live finale of "The Celebrity Apprentice" (4.5 rating, 12 share in adults 18-49, 12.1 million viewers overall) scored NBC's highest 18-49 rating in this slot in six months (since September 27, 2007, during premiere week) and delivered NBC's biggest overall viewership in the time period for a non-sports telecast in 16 months (since November 23, 2006).

This was the top-scoring finale in "The Apprentice" franchise in both adults 18-49 and total viewers since the conclusion of "The Apprentice 4" on December 15, 2005. Last night's "Celebrity Apprentice" finale was up 41 percent in 18-49 rating and 51 percent in total viewers versus the most recent finale in "The Apprentice" franchise (a 3.2/8 in 18-49 and 8.0 million viewers overall for the finale of "The Apprentice 6" on Sunday, April 22, 2007).

Throughout its current run "The Celebrity Apprentice" has consistently outpaced the prior cycle in "The Apprentice" franchise and it has concluded its run with overall gains of 24 percent in 18-49 rating (3.6 vs. 2.9) and 27 percent in total viewers (9.1 million vs. 7.2 million) versus the prior cycle (based on "live plus same day" averages).

"The Celebrity Apprentice" built steadily from half-hour to half-hour, increasing by 31 percent in 18-49 rating (to a 5.1/14 from a 3.9/10) and by 20 percent, or nearly 2.2 million persons in total viewers (to 13.2 million from 11.0 million) from its first to its final half-hour.

From 8-9 p.m. ET, "Deal or No Deal" (3.0/9 in 18-49, 11.4 million viewers overall) was the hour's #1 non-sports choice in adults 18-49, and the #1 program in the hour outright in adults 25-54 and total viewers. From its first half-hour to its second, "Deal" increased by 35 percent in 18-49 rating (to a 3.5/10 from a 2.6/8) and by 28 percent or 2.8 million persons in total viewers (to 12.8 million from 10.0 million). "Deal" delivered NBC's highest 18-49 and total viewer results in this time period in six weeks (since February 14).

NBC ranked #1 on Thursday night in adults 18-49, total viewers and other key measures. Updated 18-49 averages for Thursday night are: NBC, 4.0/11; CBS, 3.9/11; Fox, 2.8/8; ABC, 1.9/5; CW, 1.4/4. In overall total viewers, March 27 updated results are: NBC, 11.9 million; CBS, 10.0 million; Fox, 8.7 million; ABC, 5.9 million; CW, 3.3 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [march 2008]  
S
M
T
W
T
F
S
      


· APPRENTICE, THE (NBC)
· DEAL OR NO DEAL (CNBC)





most recent ratings | view all posts
[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."

[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.

[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.

[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.

[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."

[07/16/25 - 04:01 PM]
ESPN Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Connecticut Sun Averaged 1.7 Million Viewers, Up 48% from Last Year's ESPN Average
Said telecast peaked with 2 million viewers.

[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.