or


[03/31/08 - 09:23 AM]
'Dateline NBC' Reports a 16-Month Time-Period High
NBC spins the numbers for Friday, March 28.

[via press release from NBC]

'DATELINE NBC' REPORTS A 16-MONTH TIME-PERIOD HIGH

'DATELINE NBC' REPORTS A 16-MONTH TIME-PERIOD HIGH

FRIDAY'S EDITION GENERATES NBC'S STRONGEST 18-49 RATING IN THE TIME PERIOD SINCE DECEMBER 2006 AND BIGGEST OVERALL AUDIENCE SINCE OCTOBER 2006

WITH MATT LAUER'S INTERVIEW OF THE VAN RYN AND CERAK FAMILIES, INVOLVED IN A STRANGE CASE OF MISTAKEN IDENTITY, 'DATELINE' BUILDS BY 78 PERCENT FROM ITS FIRST TO ITS FOURTH HALF-HOUR

BURBANK, Calif. � March 29, 2008 � "Dateline NBC" has reported NBC's highest adult 18-49 rating in the Friday 9-11 p.m. ET hour in nearly 16 months and biggest overall audience in that time period in 17 months, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

The March 28 edition of "Dateline NBC," (3.2 rating, 10 share in adults 18-49, 10.5 million viewers overall) delivered the network's highest 18-49 rating in this time period since December 1, 2006 and biggest overall audience in the slot since October 20, 2006. This is the top-scoring edition of "Dateline" on any night of the week since Monday, June 18, 2007. The March 28 "Dateline" featured Matt Lauer's interview of the Van Ryn and Cerak families, who were involved in a strange case of mistaken identity involving a survivor of a deadly car crash in Indiana.

"Dateline NBC" is currently #1 in the time period ahead of ABC's "20/20" and CBS's coverage of the NCAA College Basketball Tournament in adults 18-49, total viewers, adults 25-54 and all key adult-female demographics (pending updates).

From its first to its fourth half-hour, "Dateline NBC" increased its 18-49 rating by 78 percent (to a 4.1/12 from a 2.3/7) and its overall viewership by 65 percent or 5.1 million persons (to 13.0 million from 7.9 million).

From 8-9 p.m. ET last night, NBC's "Amne$ia" averaged a 1.3/5 in 18-49 and 5.0 million viewers overall. "Amne$ia" delivered the hour's #1 non-sports rating in adults 25-54 (tie), women 25-54 and women 18-49, pending updates.

For the night, NBC delivered its highest Friday averages (2.6/8 in 18-49, 8.7 million viewers overall) since February 16, 2007.

Preliminary 18-49 averages for Friday night are: CBS, 3.1/10; NBC 2.6/8; ABC, 1.7/5; Fox, 1.3/4; CW, 1.2/4. In overall total viewers, March 28 preliminary results are: CBS, 8.8 million; NBC, 8.7 million; ABC, 5.4 million; Fox, 5.0 million; CW, 4.1 million. Fast affiliate-based results are subject to revision, especially in the case of live events, such as CBS's coverage of the NCAA Basketball Tournament. Official nationals for Friday night are due from Nielsen Monday afternoon.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [march 2008]  
S
M
T
W
T
F
S
      


· 20/20 (ABC)
· AMNE$IA (NBC)
· DATELINE NBC (NBC)





most recent ratings | view all posts
[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."

[06/17/25 - 07:27 AM]
ESPN Delivered Third Most-Watched WNBA Game Ever on ABC: New York Liberty Vs Indiana Fever Averaged 2.2 Million Viewers, Up 76% from Last Year's ABC Average
Said coverage peaked at 2.8 million viewers.

[06/10/25 - 04:46 PM]
Premiere Episode of NBC's New Unscripted Series "Destination X" Is Now Up to 4.2 Million Viewers Across All Platforms
To date, the series has reached more than 9 million viewers across all platforms.

[06/10/25 - 02:18 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for the 3rd Consecutive Week
On Thursday, "Nightline" scored its strongest telecast in Adults 25-54 (259,000) in nearly 3 months and best Adults 18-49 delivery (202,000) in 5 months.

[06/10/25 - 12:01 PM]
Netflix Top 10 Week of June 2: "Straw" Moves Viewers, "Ginny & Georgia" Has Peachy Season 3 Premiere in Top 10
Plus: UK crime thriller "Dept. Q" cracked the code and climbed to No. 2 in its second week (8.9 million views).