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OXYGEN RANKS #1 AMONG ALL CABLE NETWORKS WITH W18-34 IN TUESDAY 10P TIMESLOT
NEW YORK � May 15, 2008 � "The Bad Girls Club" season finale made Oxygen the highest rated and most watched cable network among W18-34 for the 10P half hour on May 13. Scoring a 2.3 W18-34 coverage rating, and pulling in 518,000 W18-34, Tuesday is the first time the network has pulled in over half a million women 18-34 - Oxygen's Generation O � for a single telecast.
The episode also did well among all key demos. Posting a 1.2 HH rating, the show drew in 769,000 P18-49, 640,000 W18-49, 518,000 W18-34 and 969,000 total viewers. The finale also tied last week's premiere episode as Oxygen's most watched telecast ever among W18-49. Compared to the full season one average, "The Bad Girls Club" season two was up 20% on P18-49 (496,000 vs. 413,000), 13% for W18-49 (366,000 vs. 323,000), 15% among W18-34 (257,000 vs. 224,000) and 16% for total viewers (681,000 vs. 588,000).
"The Bad Girls Club" returns for a final punch next Tuesday, May 20 at 10 pm ET with a reunion special hosted by Star Jones. Known for her candid and unique interview style, Jones moderates the entire second season cast of "Bad Girls" as they hash out three months of brawls, back stabbing behavior, one night stands and in one case, an arrest. When these seven "Bad Girls" entered the mansion last August, they claimed they wanted to change and shed their destructive personalities. Star Jones uses her legal expertise to distinguish fact from fiction to see which girls lived up to their word and which girls just lived it up. Jon Murray and Laura Korkoian are executive producers of The Bad Girls Club for Bunim-Murray Productions.
About Oxygen Media
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."
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