or


[07/20/08 - 03:03 PM]
Oxygen Boasts Stellar Growth in 2008 "Live Out Loud" Ratings Milestones
Oxygen spins the numbers for the year to date.

[via press release from Oxygen]

OXYGEN BOASTS STELLAR GROWTH IN 2008 "LIVE OUT LOUD" RATINGS MILESTONES

Los Angeles - July 20, 2008 - Oxygen has broken network records and achieved new ratings milestones in 2008. Under the rebranded "Live Out Loud" tagline and attitude, Oxygen's original programming has propelled the Network to its best year ever and more people than ever are watching...

Milestones

July 14, 2008: Best Week Ever

July 7 - 13, 2008 was Oxygen's highest rated and most watched week ever among all key demos including P18-49, W18-49, W18-34 and total viewers in primetime and total day. In primetime for the week, Oxygen averaged a 0.7 HH coverage rating with 303,000 P18-49, 222,000 W18-49, 111,000 W18-34 and 580,000 total viewers. The network premiere of "Rumor Has It" on July 12 was Oxygen's highest rated and most watched telecast ever, posting a 1.3 HH coverage rating with 1.25 million viewers.

July 9, 2008: Best Digital Performance

Reaching 777,000 page views in a single day, July 9 became Oxygen's most successful day ever. Due in part from the success of "Tori & Dean: Home Sweet Hollywood," which scored a record breaking performance the previous night, Oxygen.com scored its highest quarter ever in second quarter of 2008 with page views posting over 17.6 million. That is an increase of 347% compared to 2Q07. Oxygen.com posted its best second quarter ever for video streams, with over 5.6 million video streams, an increase of 205% over 2Q07.

July 8, 2008: Best Telecast for Women 18-49

The fourth episode of "Tori & Dean: Home Sweet Hollywood" was Oxygen's most watched telecast in the history of the network among W18-49, "Generation O." In the timeslot, Oxygen ranked as the number two cable network for W18-49, reaching nearly one million viewers, outperforming all networks in our competitive set.

July 1, 2008: Best Quarter Ever

Oxygen celebrated its most successful quarter ever in second quarter 2008 for W18-34, W18-49, P18-49 and total viewers. Oxygen averaged a 0.4 HH coverage rating (up 33% from 2Q07) with 78,000 W18-34 viewers (up 18%), 156,000 W18-49 viewers (up 31%), 216,000 P18-49 viewers (up 34%) and 386,000 total viewers (up 29%). This quarter marked Oxygen's twelfth consecutive quarter of year-to-year growth in primetime among W18-34, W18-49 and P18-49.

June 17, 2008: Rebrand

Oxygen revealed a revamped brand, including a new logo, tagline and attitude: Live Out Loud. The network developed this approach by defining and targeting its distinct audience - young trenders who consume heavily and influence others' spending patterns. The network dubbed this audience "Generation O" -- trenders, spenders and recommenders.

June 17, 2008: Best Season Premiere

The season premiere of "Tori & Dean: Home Sweet Hollywood" was the highest rated and most watched season debut of an Oxygen original series. Posting a 0.7 household rating, the airing was the most successful season premiere among key demos including P18-49 (450,000), W18-49 (356,000) and total viewers (667,000).

May 13, 2008: Best Telecast for Women 18-34

"The Bad Girls Club" season finale made Oxygen the highest rated and most watched cable network among W18-34 for the 10P half-hour on May 13. Scoring a 2.4 W18-34 coverage rating, and pulling in 518,000 W18-34, the airing was Oxygen's best ever telecast for W 18-34.

May 13, 2008: Best Series

"The Bad Girls Club" season two eclipsed season one as the most successful completed Oxygen original series. Compared to the full season one average, "The Bad Girls Club" season two was up 20% on P18-49 (496,000 vs. 413,000), 13% for W18-49 (366,000 vs. 323,000), 15% among W18-34 (257,000 vs. 224,000) and 16% for total viewers (681,000 vs. 588,000). The season finale of "The Bad Girls Club" on Oxygen was Oxygen's best season finale ever.

April 15, 2008: Best Series Premiere

The premiere of the series "Deion & Pilar: Prime Time Love" claimed the largest audience ever for the debut of a new Oxygen series. The airing was the network's most watched series premiere among all key demos including W18-34 (250,000), P18-49 (438,000), W18-49 (334,000) and total viewers (579,000).

January 19, 2008: Oxygen Breaks One Million Viewers

The Oxygen original movie "Husband For Hire" premiered to a record-breaking performance January 19, surpassing the million mark among viewers for the first time in the network's history. With 1.1 million people on average tuning in (1.2 HH rating), the romantic comedy delivered strong numbers among key demos with 326,000 W18-49 and 397,000 P18-49 viewers, on average, tuning in.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."





  [july 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DEION & PILAR: PRIME TIME LOVE (OXYGEN)
· HUSBAND FOR HIRE (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.