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90210 BUILDS WEEK-TO-WEEK IN TARGET DEMOS AMID INCREASED PREMIERE COMPETITION
90210 Improves Over Week Ago in Adults 18-34 and Women 18-34;
Matches Last Week with Adults 18-49 and Women 18-49
90210 Ranks Second in Time Period with Target Demos
Privileged Retains 100% of Week Ago Debut Audience in Adults 18-34
The CW's Tuesday Posts Dramatic Year-to-Year Growth
September 17, 2008 (Burbank, CA) - Despite facing intense premiere competition, The CW's new hit series 90210 scored week-to-week gains in target demos, including 6% in women 18-34 (3.3/10), 10% in adults 18-34 (2.3/7) and 3% in total viewers (3.3mil), according to preliminary live plus same day Nielsen ratings for Tuesday, Sept. 16, 2008. 90210 matched its week ago performance in adults 18-49 (1.7/5) and women 18-49 (2.4/6).
90210 ranked second in the hour with women 18-34 (3.3/10), adults 18-34 (2.3/7-tie), persons 12-34 (2.0/7), females 12-34 (2.7/8). 90210 placed third second in women 18-49 (2.4/6).
In its second week, Privileged retained 100% of last week's premiere audience in adults 18-34 (1.4/4), and held 91% of last week's women 18-34 (2.1/5) and 92% of its adults 18-49 (1.1/3) and total audience (2.4mil).
The CW beat ABC and CBS on Tuesday night in adults 18-34 (1.9/6), women 18-34 (2.7/7), persons 12-34 (1.7/5) and females 12-34 (2.3/7).
Compared to the third Tuesday of the Fall last year (10/2/07), The CW has improved the night by 59% in women 18-34 (2.7/7), 19% in adults 18-34, 43% in women 18-49 (2.0/5) and 8% in adults 18-49 (1.4/4).
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