or


[09/22/08 - 03:29 PM]
Dvr Use Drives Dramatic Double-Digit Gains to the CW's Premieres in Target Demos with Live-Plus Seven Day Ratings
The CW further spins the numbers for the week of September 1-7.

[via press release from The CW]

DVR USE DRIVES DRAMATIC DOUBLE-DIGIT GAINS TO THE CW'S PREMIERES IN TARGET DEMOS WITH LIVE-PLUS SEVEN DAY RATINGS

GOSSIP GIRL and 90210 Debuts Add More than a Third Additional Viewers in Target Demos with Live-Plus Seven Viewing Included

AMERICA'S NEXT TOP MODEL Gains Over 50% More Viewers in Key Demos with Live-Plus Seven Data

The CW Scores Largest Percent Gains of Any Network in Women 18-34 and Adults 18-34 With New DVR Data Included

September 22, 2008 (Burbank, CA) - The second season premiere of "Gossip Girl" and the series debut of "90210" each added over a third more viewers in target demographics with Live-Plus Seven Day DVR viewing included. "America's Next Top Model" gained over 50% more viewers in key demos once Live-Plus Seven DVR data was factored in.

The CW Network saw the largest primetime viewership increases (on a percentage basis) of any network in target demographics of women 18-34 and adults 18-34 for the week of 9/1/08 once Live-Plus Seven Day DVR usage was included. Overall, The CW's primetime weekly average improved 32% in adults 18-34 (1.89 v. 1.43) and 33% in women 18-34 (2.65 v. 2.00) according to Nielsen live-plus 7 day ratings vs. live only viewing.

For the week of 9/1/08:

"Gossip Girl" added 38% more women 18-34 (3.69rtg v. 2.67rtg) and 36% more adults 18-34 (2.51rtg v. 1.84rtg) in Live+7 DVR viewing compared to those who only watched live. Following "Gossip Girl," the season premiere of "One Tree Hill" added 26% more women 18-34 (3.59rtg v. 2.85rtg) and 29% more adults 18-34 (2.55rtg v. 1.98rtg) in Live+7 DVR viewing compared to those who only watched live.

The series premiere of The CW's highly anticipated new series "90210" scored increases of 39% in women 18-34 (5.29rtg v. 3.80rtg) and 41% more adults 18-34 (3.62rtg v. 2.57rtg) in Live+7 DVR viewing compared to those who only watched live.

The cycle 11 premiere of "America's Next Top Model" benefited most from DVR usage, adding 54% more women 18-34 (3.67rtg v. 2.39rtg) and 53% more adults 18-34 (2.38rtg v. 1.56rtg) in Live+7 DVR viewing compared to those who only watched live.





  [september 2008]  
S
M
T
W
T
F
S
 


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)





most recent ratings | view all posts
[05/28/25 - 02:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience in 12 weeks.

[05/28/25 - 01:29 PM]
Mets-Dodgers Produces FOX's Most-Watched Baseball Telecast This Season
Through seven telecasts, FOX Saturday baseball coverage is up +10% over last year.

[05/28/25 - 11:35 AM]
"The American Music Awards" Hosted by Jennifer Lopez Posts Largest Audience Since 2019
The live broadcast delivered 4.73 million viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).

[05/28/25 - 10:19 AM]
ESPN's "Sunday Night Baseball" Averaged 1.7 Million Viewers for NLCS Rematch Featuring Los Angeles Dodgers vs New York Mets
Said telecast was up 11% versus last year's "Sunday Night Baseball" average.

[05/28/25 - 07:52 AM]
Formula 1 Monaco Grand Prix Telecast on ABC Attracts Largest Live Audience Ever for Iconic Event
The audience broke the event's record viewership of 2.0 million that watched last year's race, with viewership peaking at 2.6 million during the 10:30-10:45 a.m. quarter hour.

[05/28/25 - 06:05 AM]
"The Chi" Season Seven Premiere Scores Two Million Cross-Platform Viewers
The season seven premiere scored two million cross-platform viewers, making the season seven premiere the most-streamed in the series' history, up +2% on streaming versus last season.

[05/27/25 - 12:01 PM]
Netflix Top 10 Week of May 19: "Sirens" Makes a Splash with No. 1 Debut
The limited series starring Julianne Moore, Meghann Fahy, Milly Alcock, and Kevin Bacon debuted in the No. 1 spot in English TV this week, claiming 16.7 million views in just four days and arriving in the Top 10 in all countries.

[05/26/25 - 01:09 PM]
Influx of Viewers Raises Global Audience to Over 90 Million for "The Last of Us"
In the U.S., the season 2 finale last night saw 3.7 million cross-platform viewers.

[05/26/25 - 01:02 PM]
17-Year High: FOX Sports Delivers 7.05 Million Viewers for Indianapolis 500
Sunday's 109th running of the Indianapolis 500 peaked at 8.4 million viewers from 4:15 PM ET - 4:30 PM ET.

[05/22/25 - 12:18 PM]
"Survivor" Finale Is CBS' Most-Watched Wednesday in a Year
The three-hour season 48 finale was the #1 broadcast of the night among Adults 25-54 with 0.9.

[05/21/25 - 02:57 PM]
"60 Minutes" Closes Out 2024-25 Season on Top as America's #1 News Program
CBS' flagship news broadcast grew compared to the previous year, with 16 billion minutes watched across linear and streaming.

[05/21/25 - 09:14 AM]
NBC Delivers More Young NFL Viewers Than Any Media Partner, as "Sunday Night Football" Finishes TV Season as Primetime's No. 1 Show for Record 14th Consecutive Year
In addition, NBC delivered more NFL viewers under age 50 than any other NFL media partner across all game windows (minimum seven games), and topped all media partners in the coveted Adult 18-34 and Adult 18-49 demographics.

[05/20/25 - 12:00 PM]
Top 10 Week of May 12: "Nonnas" Feasts Again, with Second Week at No. 1
In English TV, "American Manhunt: Osama bin Laden" took the top spot in its first week, with 12.6 million views, followed by the grisly true story of two of the UK's most prolific murderers in "Fred and Rose West: A British Horror Story," which premiered at No. 2 (8.3 million views).

[05/20/25 - 10:18 AM]
Peacock's "Poker Face" Season 2 Hits Nielsen Top 5
The series' sophomore season also debuted as the #2 streaming original based on average audience in that same week.

[05/20/25 - 09:00 AM]
2025 NBA Playoffs Viewership Up 12 Percent from Last Year on ESPN Platforms
Game 7 of the Denver Nuggets vs. Oklahoma City Thunder series on ABC averaged 6,340,000 viewers, and peaked with 7,632,000 viewers at 5:15 p.m. ET.