THE "48 HOURS MYSTERY" SEASON PREMIERE IS THE NIGHT'S #1 PROGRAM AND SCORES ITS LARGEST AUDIENCE SINCE NOVEMBER 2007
The 48 HOURS MYSTERY season premiere on Saturday, Sept. 27 (10:00-11:00PM) won its time slot in households (5.0/09), viewers (7.32m), adults 25-54 (2.4/07) and was second in adults 18-49 (1.8/06). This is the broadcast's best delivery in households since Feb. 9, 2008, best viewers total since Nov. 27, 2007 and best delivery in both adults 25-54 and adults 18-49 since March 8, 2008.
Compared to last year's season premiere, (which began at 10:47PM), 48 HOURS MYSTERY was up +16% in households, +26% in adults 25-54 and +29% in adults 18-49. 48 HOURS MYSTERY was the night's #1 program in households, viewers and adults 25-54.
The season premiere of 48 HOURS MYSTERY featured the exclusive first interview with kidnap victim Shawn Hornbeck. In the compelling interview with correspondent Troy Roberts, Hornbeck described his harrowing experience and the fear he lived with during the 4 � years he was held captive.
Susan Zirinsky is the executive producer of 48 HOURS MYSTERY.
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