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[10/13/08 - 12:27 PM]
CBS's Strong Premieres Just Got Stronger
CBS spins the live plus 7 day ratings for the week of September 22-28.
[via press release from CBS]

CBS's STRONG PREMIERES JUST GOT STRONGER

Live Plus 7 Day DVR Lift Adds More Than One Million Viewers to Premiere Week Deliveries of "CSI: Miami," "NCIS," "Without a Trace," "The Mentalist," "Criminal Minds" and "Two and a Half Men"

"CSI: Miami," "NCIS" "The Mentalist" and "Criminal Minds" Rise a Half a Rating Point or More in Adults 18-49

DVR Lift Boosts CBS's Premiere Week Ratings By +6% in Both Viewers and Adults 18-49; +7% in Adults 25-54

CBS's strong premiere week ratings for its returning scripted programs became even more impressive with the release of Nielsen's live plus 7 day ratings for the week of Sept. 22-28 as CSI: MIAMI, NCIS, WITHOUT A TRACE, THE MENTALIST, CRIMINAL MINDS and TWO AND A HALF MEN saw their live plus same day deliveries soar by 1 million or more viewers.

CBS had more programs gain one million or more viewers than any other network.

Among adults 18-49, CSI: MIAMI, NCIS, THE MENTALIST and CRIMINAL MINDS all saw their premiere week deliveries rise by a half a rating point or more.

Among adults 25-54, CSI: MIAMI, NCIS, THE MENTALIST, CRIMINAL MINDS, TWO AND A HALF MEN and WITHOUT A TRACE saw premiere week deliveries increase by a half a rating point or more.

With live plus 7 day ratings factored in, CBS's premiere week ratings increased by +6% in both viewers (11.94m from 11.27m) and adults 18-49 (3.3 from 3.1) and +7% in adults 25-54 (4.4 from 4.1).

CBS's TOP PRIMETIME - DVR PLAYBACK - WEEK #1 (Viewers)

Source: NTI/NHI, (9/22/2008 - 9/28/2008)

Program Title Live Plus Lift Total Same Day

CSI: MIAMI 17.29m +1.47m 18.76m

NCIS 18.01m +1.35m 19.36m

WITHOUT A TRACE 11.33m +1.16m 12.49m

THE MENTALIST 15.64m +1.15m 16.79m

CRIMINAL MINDS 17.05m +1.07m 18.12m

TWO AND A HALF MEN 14.91m +1.05m 15.96m

CBS's TOP PRIMETIME- DVR PLAYBACK-WEEK #1 (Adults 18-49)

Program Title Live Plus Lift Total Same Day

CSI: MIAMI 5.2 +0.6 5.8

NCIS 3.6 +0.5 4.1

THE MENTALIST 3.5 +0.5 4.0

CRIMINAL MINDS 4.7 +0.5 5.2

CBS's TOP PRIMETIME-DVR PLAYBACK-WEEK #1 (Adults 25-54)

CSI: MIAMI 6.6 +0.7 7.3

NCIS 5.3 +0.6 5.9

THE MENTALIST 5.0 +0.6 5.6

CRIMINAL MINDS 6.3 +0.6 6.9

TWO AND A HALF MEN 6.8 +0.5 7.3

WITHOUT A TRACE 3.7 +0.5 4.2

CBS's PREMIERE WEEK AVERAGES

Live Plus Lift Live Plus 7 %Chg Same Day

Viewers 11.27m +670,000 11.94m +6%

Adults 18-49 3.1 +0.2 3.3 +6%

Adults 25-54 4.1 +0.3 4.4 +7%

Editors Note: DVR penetration is currently estimated at 28% of television homes.





  [october 2008]  
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· CRIMINAL MINDS (CBS)
· CSI: MIAMI (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)




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