or


[10/13/08 - 12:25 PM]
Opposite NFL and Mlb Post Season on NBC and Fox, ABC Is the Definitive Choice for Non-Sports Programming on Sunday
ABC spins the numbers for Sunday, October 12.

[via press release from ABC]

Quick Take for Sunday, October 12, 2008 (Fast Affiliate Live + Same Day Ratings)

Opposite NFL and MLB Post Season on NBC and Fox, ABC is the Definitive Choice for Non-Sports Programming on Sunday, Beating CBS by Wide Margins

For 3rd Straight Week, "Housewives" is the Night's No. 1 Program in Adults 18-49, as ABC Airs the Top 3 Entertainment Programs in the Key Adults Sales Demo

ABC's "Home Edition" is No. 1 from 8-9pm in Viewers and All Key Women Demos, Hitting a Season High in Men 18-34 Against Sports on Fox and NBC

Up Week to Week Among Young Adults, "Desperate Housewives" Wins Sunday at 9pm for the 3rd Week in a Row in Viewers and Adults 18-49

ABC's "Brothers & Sisters" Defeats its CBS Drama Competition in the 10pm Hour by 11% in Total Viewers and by 38% in Adults 18-49, Dominating the Slot Across the Key Women Demos

Sunday Primetime (7:00-11:00 p.m.)

Competing against NBC's "NFL Sunday Night Football" on the night (Patriots-Chargers) and Fox with another highly-rated NFL primetime overrun into the 7 o'clock hour leading into its coverage MLB's National Championship Series Game 3 (Dodgers-Phillies), ABC took second place in Total Viewers (10.8 million) and tied NBC for No. 2 in Adults 18-49 (3.8/10) [rank subject to adjustment, based on the time-period based Fast Affiliate Ratings]. For the 3rd week in a row, ABC stood as the No. 1 network on Sunday night across all key women demos: W18-34 (4.0/12), W18-49 (5.1/13) and W25-54 (5.7/13). ABC was the clear choice for non-sports programming on Sunday, beating out CBS with its regular Sunday lineup by 9% in Total Viewers (10.8 million vs. 9.9 million) and by 52% in Adults 18-49 (3.8/10 vs. 2.5/6).

� For the 3rd week in a row, ABC's "Desperate Housewives" registered as Sunday Night's No. 1 TV program among Adults 18-49 and the most-watched entertainment show overall. In fact ABC aired the Top 3 entertainment programs on Sunday evening in the key Adult 18-49 sales demographic, with "Desperate Housewives," "Extreme Makeover: Home Edition" and "Brothers & Sisters," respectively.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building sharply on its lead-in, "Extreme Makeover: Home Edition" ranked No. 1 in the 8 o'clock hour with Total Viewers (11.3 million) and across all key women demos: W18-34 (3.6/10), W18-49 (4.7/12) and W25-54 (5.1/13). The unscripted series stood as the top non-sports program in the hour among Adults 18-49 (3.7/9), beating CBS' "Amazing Race" (2.8/7) by 32%.

� Despite airing against sports, including Game 3 of the 2008 National League Baseball Championship Fox and NFL games on both Fox and NBC, "Home Edition" still hit a season high among Men 18-34 (2.2/6).

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" topped the 9 o'clock hour in Total Viewers (15.3 million) and Adults 18-49 (5.9/14), defeating NBC's "Sunday Night Football" (12.1 million and 4.9/11) and towering over CBS' "Cold Case" (10.9 million and 2.7/6).

� "Desperate Housewives" saw week-to-week increases in Adults 18-49 (5.9/14 vs. 5.8/13) and Adults 18-34 (5.0/13 vs. 4.8/12).

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" outperformed its CBS drama competition ("The Unit") in the 10 o'clock hour by 11% in Total Viewers (10.1 million vs. 9.1 million) and by 38% in Adults 18-49 (3.6/9 vs. 2.6/7). For the 3rd week running, the ABC drama ranked No. 1 in the hour across each of the key women demographics: W18-34 (3.9/11), W18-49 (5.2/13) and W25-54 (5.8/14).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/12/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· AMAZING RACE, THE (CBS)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNIT, THE (CBS)





most recent ratings | view all posts
[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.

[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).

[04/01/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw double-digit increases on the previous week in Adults 25-54 and Adults 18-49.

[04/01/25 - 12:01 PM]
Netflix Top 10 Week of March 24: "Adolescence" Drives the Conversation with Another Week at No. 1
Plus, fans were determined to crack the case in "The Residence," the Uzo Aduba-starring whodunit, which held strong at No. 2 in English TV (8.8 million views).

[04/01/25 - 10:30 AM]
10 CBS Series Deliver 10 Million or More Viewers in Live+35 Multiplatform Viewing
Three other series generated nearly 8 million or more viewers with 35 days of multiplatform viewership.

[03/31/25 - 11:03 AM]
"When Calls the Heart" Wraps Season 12 as #1 Most-Watched Program on Entertainment Cable This Year To-Date
"'When Calls the Heart' delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting," said Samantha DiPippo.

[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.

[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.

[03/25/25 - 03:24 PM]
ESPN Platforms Scores Second Most-Watched First and Second Rounds of the NCAA Women's Tournament on Record
Through two rounds, the 2025 Women's Division I Basketball Tournament is averaging 602,000 viewers, the second-highest audience through this point since 2009.

[03/25/25 - 12:01 PM]
Netflix Top 10 Week of March 17: "Adolescence" Grips Viewers for Second Week at No. 1
Checking in at No. 2 on the English TV list was "The Residence," the latest series from Shondaland; the screwball whodunit racked up 6.4 million views.

[03/25/25 - 11:01 AM]
Investigation Discovery's "A Body in the Snow: The Trial of Karen Read" Reaches More Than 6.3 Million Viewers Across Linear and Streaming
In its time period, the series helped ID rank as the #2 non-sports/news cable net among W25-54, averaging a .47 W25-54 L3 rating and increasing the time period's ratings by +58%.

[03/21/25 - 01:30 PM]
"Live with Kelly and Mark" Grows Remarkably in All Key Measures During Show's Festive Post-Oscars Week
The annual Monday morning post-Oscars show from the famed Dolby Theatre in Hollywood scored 2.650 million Total Viewers and was the show's second most-watched telecast of the entire season.

[03/21/25 - 10:10 AM]
"Opry 100: A Live Celebration" Drew 5.3 Million Viewers Wednesday Night Across NBC and Peacock
It was the most-watched program of the night among all the broadcast networks against mostly original programming.

[03/18/25 - 02:02 PM]
ESPN Earns Event Record Viewership for Formula 1 Australian Grand Prix
ESPN's live telecast of the Formula 1 Australian Grand Prix this past weekend drew an average of 1.1 million viewers, the largest U.S. television audience ever for the event.