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[01/08/09 - 01:24 PM]
MTV's Real World Returns for 21st Season to #1 Cable Ranking in Its Debut
MTV spins the numbers for Wednesday, January 7.
[via press release from MTV]

MTV'S REAL WORLD RETURNS FOR 21ST SEASON TO #1 CABLE RANKING IN ITS DEBUT

Premiere Tops TV Rankings with 2.3 P12-34

Fans Flock to MTV.com For Show Video and Photos, Driving Double-Digit Growth

"The Real World Brooklyn" Season Premiere and MTV.com

� THE REAL WORLD: BROOKLYN season premiere posted a 2.3 rating among P12-34 against all cable competition and ranked # 1 for the day (1/7/09).

� RW Brooklyn was #1 among P12-34 in its time period acrosss all TV

� Propelled by THE REAL WORLD: BROOKLYN premiere, MTV delivered its strongest Wednesday P12-34 rating since summer 2007

� The season premiere of REAL WORLD: BROOKLYN was up 6% versus REAL WORLD: HOLLYWOOD (2.14)

� REAL WORLD: BROOKLYN improves the prior four week time period by 438% (Average 0.42, various programming)

� The total number of viewers for THE REAL WORLD: BROOKLYN reached 2.26 million

� The show page for THE REAL WORLD: BROOKLYN on MTV.com saw unique visitors increase by 21% vs. THE REAL WORLD: HOLLYWOOD (4/16/08) show page on last season's premiere date, and video streams related to THE REAL WORLD: BROOKLYN saw a 25% increase vs. premiere day for THE REAL WORLD: HOLLYWOOD

� Interest in THE REAL WORLD: BROOKLYN added to what was a great traffic day for MTV.com overall, which saw an increase of +35% in unique visitors from the prior Wednesday and is a +25% growth from the 4-Week Daily Average. Page views were up at a weekly rate of +22% and up +19% vs. the 4-Week Daily Average. The site's show pages, movie blogs, and newsroom saw significant week-over-week traffic increases and were bolstered by THE REAL WORLD: BROOKLYN debut.

"We are so proud of THE REAL WORLD franchise, and the premiere of its 21st season, coming full circle back to where it started in New York, helped us deliver our highest rated Wednesday since summer 2007. Our strategy of surrounding THE REAL: BROOKLYN with original extension content made it a multi-hour engagement for fans," said Tony DiSanto, Executive Vice President, Series Development & Programming, MTV.

"We're thrilled that in our 21st season that THE REAL WORLD is as popular and relevant to the MTV audience as it was when we began this journey in 1992," says Jonathan Murray Executive Producer and co-creator of THE REAL WORLD: BROOKLYN.





  [january 2009]  
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