or


[04/09/09 - 11:44 AM]
ABC Is Up Over the Same Wednesday Last Year for 9 Weeks in a Row in Adults 18-49
ABC spins the numbers for Wednesday, April 8.

[via press release from ABC]

Quick Take for Wednesday, April 8, 2009 (Fast Affiliate Live + Same Day Ratings)

Growing Year to Year in Viewers and Young Adults, ABC is Up Over The Same Wednesday Last Year for 9 Weeks in a Row in Adults 18-49

ABC's 8-9pm Comedy Block Continues to Produce Strong Audience Retention

ABC's "Lost" Registers as Wednesday's No. 1 Scripted TV Series In Adults 18-49 for its 11th Straight Original Telecast This Season

Series Debut of "The Unusuals" Ranks No. 2 in its Time Slot, Generating ABC's Biggest Audience for a Regular Wednesday 10pm Series Telecast in 6 Months

Wednesday Night (8:00-11:00 p.m.)

ABC placed No. 2 to an "Idol"-driven Fox on Wednesday in Adults 18-34 (2.3/7), outdelivering CBS by 28% (1.8/6) and NBC by 156% (0.9/3). The Net also took second on the evening with Men 18-49 (2.3/7), Men 18-34 (2.1/7) and Women 18-34 (2.6/7).

� Growing over the same night last year (4/9/08) by 7% in Total Viewers (6.5 million vs. 6.1 million) and by 18% in Adults 18-49 (2.6/7 vs. 2.2/6), ABC registered its 9th straight Wednesday delivering a year-to-year increase in the key young adult sales demo.

"Scrubs"/"Better Off Ted" (8:00-9:00 p.m.)

ABC's 8:00-9:00 p.m. comedy block ("Scrubs"/"Better Off Ted") continued to show strong audience retention for ABC in the hour, with "Better Off Ted" at 8:30 p.m. holding 89% of its "Scrubs" lead-in among Total Viewers (4.2 million vs. 4.7 million) and 94% in Adults 18-49 (1.7/5 vs. 1.8/5).

� "Scrubs" finished No. 1 in the 8:00 p.m. half-hour among Adults 18-34 (1.9/7) and Men 18-34 (1.8/7).

"Lost" (9:00-10:00 p.m.)

Jumping from its lead-in opposite Fox's "American Idol" in the 9 o'clock hour, ABC's "Lost" beat out its original drama competition in the slot by solid margins among Adults 18-49. In the time slot, ABC's "Lost" (3.7/9) defeated CBS' "Criminal Minds" by 16% (3.2/8) and NBC's season finale of "Life" by 185% (1.3/3). Additionally, "Lost" marked its 11th straight original airing as Wednesday's No. 1 scripted TV show in Adults 18-49.

"The Unusuals" (10:00-11:00 p.m.)

On its series debut, ABC's "The Unusuals" placed a strong No. 2 in the 10 o'clock hour to CBS' veteran "CSI: NY" in Total Viewers (6.8 million) and Adults 18-49 (2.2/6). On its premiere, the ABC drama turned in the best-ever lead-in retention for any series to follow an original "Lost" in Total Viewers (82%) and the strongest among Adults 18-49 (59%) in more than 1 year (since 1/31/08).

� "The Unusuals" attracted ABC's biggest audience for a regular 10 o'clock Wednesday series telecast since October and highest Adult 18-49 rating since January � since 10/1/08 ("Dirty Sexy Money" season premiere) and 1/28/09 ("Life on Mars" time period premiere).

� Compared to ABC's average in the hour this season with regular series programming (Live + Same Day), "The Unusuals" improved ABC's performance in the slot by 21% in Total Viewers (6.8 million vs. 5.6 million) and by 16% in Adults 18-49 (2.2/6 vs. 1.9/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/8/09.





  [april 2009]  
S
M
T
W
T
F
S
   


· AMERICAN IDOL (ABC)
· BETTER OFF TED (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· DIRTY SEXY MONEY (ABC)
· LIFE (NBC)
· LIFE ON MARS (ABC)
· LOST (ABC)
· SCRUBS (ABC)
· UNUSUALS, THE (ABC)





most recent ratings | view all posts
[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).

[04/01/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw double-digit increases on the previous week in Adults 25-54 and Adults 18-49.

[04/01/25 - 12:01 PM]
Netflix Top 10 Week of March 24: "Adolescence" Drives the Conversation with Another Week at No. 1
Plus, fans were determined to crack the case in "The Residence," the Uzo Aduba-starring whodunit, which held strong at No. 2 in English TV (8.8 million views).

[04/01/25 - 10:30 AM]
10 CBS Series Deliver 10 Million or More Viewers in Live+35 Multiplatform Viewing
Three other series generated nearly 8 million or more viewers with 35 days of multiplatform viewership.

[03/31/25 - 11:03 AM]
"When Calls the Heart" Wraps Season 12 as #1 Most-Watched Program on Entertainment Cable This Year To-Date
"'When Calls the Heart' delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting," said Samantha DiPippo.

[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.

[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.

[03/25/25 - 03:24 PM]
ESPN Platforms Scores Second Most-Watched First and Second Rounds of the NCAA Women's Tournament on Record
Through two rounds, the 2025 Women's Division I Basketball Tournament is averaging 602,000 viewers, the second-highest audience through this point since 2009.

[03/25/25 - 12:01 PM]
Netflix Top 10 Week of March 17: "Adolescence" Grips Viewers for Second Week at No. 1
Checking in at No. 2 on the English TV list was "The Residence," the latest series from Shondaland; the screwball whodunit racked up 6.4 million views.

[03/25/25 - 11:01 AM]
Investigation Discovery's "A Body in the Snow: The Trial of Karen Read" Reaches More Than 6.3 Million Viewers Across Linear and Streaming
In its time period, the series helped ID rank as the #2 non-sports/news cable net among W25-54, averaging a .47 W25-54 L3 rating and increasing the time period's ratings by +58%.

[03/21/25 - 01:30 PM]
"Live with Kelly and Mark" Grows Remarkably in All Key Measures During Show's Festive Post-Oscars Week
The annual Monday morning post-Oscars show from the famed Dolby Theatre in Hollywood scored 2.650 million Total Viewers and was the show's second most-watched telecast of the entire season.

[03/21/25 - 10:10 AM]
"Opry 100: A Live Celebration" Drew 5.3 Million Viewers Wednesday Night Across NBC and Peacock
It was the most-watched program of the night among all the broadcast networks against mostly original programming.

[03/18/25 - 02:02 PM]
ESPN Earns Event Record Viewership for Formula 1 Australian Grand Prix
ESPN's live telecast of the Formula 1 Australian Grand Prix this past weekend drew an average of 1.1 million viewers, the largest U.S. television audience ever for the event.

[03/18/25 - 12:01 PM]
Netflix Top 10 Week of March 10: "The Electric State" Energizes, "Adolescence" Excels in This Week's Top 10
Viewers also sought laughs from the Mindy Kaling comedy "Running Point" - starring Kate Hudson and set to return for Season 2 - which scored the No. 2 spot in English TV (6 million views).