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[02/11/10 - 03:15 PM]
ABC.com Is the No. 1 Online Broadcast Site for January 2010
ABC spins the digital numbers for the month of January.
[via press release from ABC]

ABC.com is the No. 1 Online Broadcast Site for January 2010, Growing 46% Over the Previous Month

ABC.com Claims 7 of the Top 10 Spots in Unique Viewers in January 2010, Including No. 1 Ranked "Lost" and Freshman Series "The Deep End" at No. 2

ABC's "The Bachelor" is January 2010's No. 1 Program in Total Streams

Based on data as reported from Nielsen VideoCensus for January 2010, ABC.com (5.1 million UVs) ranked as the No. 1 online broadcast site for the month in Unique Viewers, representing the 3rd time in the 4 complete months of the 2009-10 TV season (Oct '09 � Jan '10) that the ABC website has taken the top spot. ABC.com beat NBC.com by 19% (4.3 million UVs), CBS Television by 24% (4.1 million UVs), Cwtv.com by 464% (904,000 UVs) and Fox Broadcasting by 552% (782,000 UVs)

� ABC.com was up in Unique Viewers over the previous month by 46% (3.5 million UVs � December '09).

Program Highlights � Unique Viewers (January '10)

For viewing of full episodes and short-form content, ABC.com claimed 7 of the Top 10 spots during January '10, including the No. 1 series with "Lost" and freshman series "The Deep End" ranking No. 2.

� ABC.com's Top 10 entries include "Lost" (No. 1 � 1.176 million Unique Viewers) "The Deep End" (No. 2 � 1.158 million UVs), "The Bachelor" (No. 4 � 1.086 million UVs), "Grey's Anatomy" (No. 5 � 1.085 million UVs), "Desperate Housewives" (No. 7 � 789,000 UVs), "All My Children" (No. 8 � 706,000 UVs) and "General Hospital" (No. 10 � 563,000 UVs).

Program Highlights � Total Streams (January '10)

For Total Streams, ABC.com owned 6 of the Top 10 shows in January '10, including the No. 1 Program.

� In Total Streams, "The Bachelor" (17.5 million Total Streams) qualified as the No. 1 show for the month. In fact, ABC programs have held the No. 1 spot in 3 of the 4 complete months of the 2009-10 TV Season ("Grey's Anatomy" was No. 1 in October '09 and November '09)

� The rest of Top 10 in Total Streams include "Lost" (No. 2 � 15.2 million Total Streams), "Grey's Anatomy" (No. 3 � 11.8 million TS), "Desperate Housewives" (No. 4 � 10.3 million TS), "General Hospital" (No. 5 � 8.5 million TS) and "All My Children" (No. 8 � 6.4 million TS).

Broadcast Network Websites � Unique Viewers (January '10) Name Unique Viewers
No. 1 ABC.com 5.1 million
No. 2 NBC.com 4.3 million
No. 3 CBS Television 4.1 million
No. 4 Cwtv.com 904,000
No. 5 Fox Broadcasting 782,000

Top 10 Programs � Unique Viewers (January '10)
Program Net Unique Viewers
No. 1 Lost ABC 1.176 million
No. 2 The Deep End ABC 1.158 million
No. 3 Tonight Show with Conan NBC 1.097 million
No. 4 The Bachelor ABC 1.086 million
No. 5 Grey's Anatomy ABC 1.085 million
No. 6 Saturday Night Live NBC 869,000
No. 7 Desperate Housewives ABC 789,000
No. 8 All My Children ABC 706,000
No. 9 The Jay Leno Show NBC 697,000
No.10 General Hospital ABC 563,000

Top 10 Programs � Total Streams (January '10)
Program Net Total Streams
No. 1 The Bachelor ABC 17.5 million
No. 2 Lost ABC 15.2 million
No. 3 Grey's Anatomy ABC 11.8 million
No. 4 Desperate Housewives ABC 10.3 million
No. 5 General Hospital ABC 8.5 million
No. 6 Heroes NBC 7.2 million
No. 7 24 Fox 6.6 million
No. 8 All My Children ABC 6.4 million
No.9t Tonight Show with Conan NBC 6.3 million
No.9t Chuck NBC 6.3 million

ABC.com's Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Since Fall 2009, over 55 million episodes have been initiated through the ABC.com Full Episode Player. Last fall ABC.com launched a new short-form video player which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites. The ABC.com short form player is home to over 2000 pieces of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC's most popular series, as well as ABC.com's original daily online series "Start Now." ABC.com is available anytime, anywhere on mobile devices at m.abc.com.

Source: Nielsen Online, VideoCensus, January 2010





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· 24 (FOX)
· BACHELOR, THE (ABC)
· CHUCK (NBC)
· DEEP END, THE (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· JAY LENO SHOW, THE (NBC)
· LOST (ABC)
· SATURDAY NIGHT LIVE (NBC)




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