or


[08/10/10 - 08:35 AM]
ABC Wins Monday with Bachelor Pad and Dating in the Dark
ABC spins the numbers for Monday, August 9.

[via press release from ABC]

ABC Wins Monday with Bachelor Pad and Dating in the Dark

Some early points on ABC's Monday night, ahead of the regular press release.

With the series debut of Bachelor Pad and the season premiere of Dating in the Dark, ABC won Monday night in Adults 18-49, beating CBS by 11%, Fox by 40% and NBC by 50%. In fact it was ABC's 10th straight Monday to deliver the #1 position on the evening in the key young adult sales demo.

· ABC was up over the same Monday last summer (8/10/09) by 14% in Total Viewers and by 50% in Adults 18-49.

The series debut of Bachelor Pad won its 2-hour time period among Adults 18-49, making ABC the #1 network on Monday from 8-10pm on 11 of 11 weeks this summer. The new summer series gained young adult audience from its first hour to its second hour (+10%).

· Bachelor Pad dominated its time period and stood as Monday's #1 TV show among key Women demographics. (W18-34/W18-49).

During the 10 o'clock hour, ABC's season premiere of Dating in the Dark bested its CBS and NBC competition by 20% each in Adults 18-49.

· Dating in the Dark greatly improved the time period for ABC over the same night last year among Total Viewers (+36%) and Adults 18-49 (+80%). The ABC unscripted series was also up from its performance in the 9 o'clock hour on the year-ago night by 6% with young adults.

Quick Take for Monday, August 09, 2010 (Fast Affiliate Live + Same Day Ratings)

With "Bachelor Pad" and "Dating in the Dark" Premieres, ABC Ranks No. 1 on Monday in Adults 18-49 for the 10th Consecutive Week

ABC's "Bachelor Pad" Leads from 8-10pm in Adults 18-49 in its Series Debut, Making ABC the No. 1 Net in the Time Period on 11 of 11 Weeks This Summer

"Bachelor Pad" Boosts ABC's Performance in the Time Slot Year to Year by 10% in Total Viewers and 38% in Adults 18-49

Season Premiere of "Dating in the Dark" Tops CBS and NBC by 20% Each, Greatly Improving ABC's Year-Ago Numbers by 36% in Viewers and 80% in Young Adults

Monday Night (8:00-11:00 p.m.)

With the series debut of "Bachelor Pad" and the season premiere of "Dating in the Dark," ABC won Monday night in Adults 18-49 (2.1/6), beating CBS by 11% (1.9/6), Fox by 40% (1.5/5) and NBC by 50% (1.4/4). In fact it was ABC's 10th straight Monday to deliver the No. 1 position on the evening in the key young adult sales demo.

· ABC was up over the same Monday last summer (8/10/09) by 14% in Total Viewers (5.7 million vs. 5.0 million) and by 50% in Adults 18-49 (2.1/6 vs. 1.4/4).

"Bachelor Pad" (8:00-10:00 p.m.)

The series debut of "Bachelor Pad" won its 2-hour time period among Adults 18-49 (2.2/7), making ABC the No. 1 network on Monday from 8:00-10:00 p.m. on 11 of 11 weeks this summer. The new summer series gained young adult audience from its first hour to its second hour (+10% - 2.1/7 to 2.3/6).

· "Bachelor Pad" dominated its time period and stood as Monday's No. 1 TV show among key Women demographics. (W18-34/W18-49).

· "Bachelor Pad" posted increases over the Net's year-ago performance (8/10/10) in the time period of 10% in Total Viewers (6.4 million vs. 5.8 million) and 38% in Adults 18-49 (2.2/7 vs. 1.6/5).

"Dating in the Dark" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's second season premiere of "Dating in the Dark" bested its CBS and NBC competition by 20% each in Adults 18-49 (1.8/5 vs. 1.5/4).

· "Dating in the Dark" greatly improved the time period for ABC over the same night last year among Total Viewers (+36% - 4.5 million vs. 3.3 million) and Adults 18-49 (+80% - 1.8/5 vs. 1.0/3). The ABC unscripted series was also up from its performance in the 9 o'clock hour on the year-ago night by 6% with young adults (1.8/5 vs. 1.7/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/9/10.





  [august 2010]  
S
M
T
W
T
F
S


· BACHELOR PAD, THE (ABC)
· DATING IN THE DARK (ABC)





most recent ratings | view all posts
[01/07/25 - 04:15 PM]
"Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 30 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases year to year in Total Viewers, Adults 25-54) and Adults 18-49.

[01/07/25 - 01:32 PM]
"Sunday Night Football" on NBC and Peacock Delivers Best Viewership Since 2015 & Pacing to Be Primetime's #1 Show for Unprecedented 14th Consecutive Year
"Sunday Night Football" averaged a Total Audience Delivery (TAD) of 21.6 million viewers for the 2024 season - the show's best viewership since 2015 and up 1% from last season (21.4 million), according to official national live plus same day data released by Nielsen, and digital data from Adobe Analytics.

[01/07/25 - 12:00 PM]
Netflix Top 10 Week of Dec. 30: "Squid Game" Season 2 Dominates Another Week, as "Carry-On" Flies Into Most Popular
On the English TV list, it was a Happy Harlan Coben New Year for "Missing You," which made its debut at No. 1 with 21.7 million views, and charting on the Top 10 in 89 countries.

[01/07/25 - 06:09 AM]
Hallmark Channel Finishes 2024 as the #1 Most-Watched Entertainment Cable Network of the Year
"Countdown to Christmas" original movie premieres delivered the Top 3 most-watched cable movies of the year among key demos: "Holiday Touchdown: A Chiefs Love Story" at #1, "Three Wiser Men and a Boy" at #2, and "Santa Tell Me" at #3.

[01/06/25 - 01:51 PM]
Vikings-Lions in NFL #Game272 Posts Largest Audience for "Sunday Night Football" Season Finale Since 2012, Averaging 28.5 Million Viewers on NBC & Peacock
Vikings-Lions (28.5 million viewers) is third-most watched game in the history of the NBC SNF package (since 2006).

[01/06/25 - 01:36 PM]
ABC's "2024 Rock & Roll Hall of Fame Induction Ceremony" Rocks the House with Best Total Viewer Delivery Ever
The spectacular three-hour special, celebrating music's highest honor, was the most-watched New Year's Day broadcast entertainment program in primetime among Total Viewers in six years.

[01/03/25 - 04:06 PM]
College Football Playoff Quarterfinals Score Strong Viewership Across ESPN Platforms
Rose Bowl Game Presented by Prudential registers 21.1 million viewers, the most-watched non-NFL sporting event since the 2024 CFP National Championship.

[01/02/25 - 01:00 PM]
ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2025" Is Top Program of the Night Across Primetime and Late-Night
The festive, star-studded celebration rings in the new year with 18 million total viewers during late-night edition - peaking at 22 million viewers during midnight quarter hour.

[01/02/25 - 12:51 PM]
Prime Video Registers TNF's Most-Watched Season in the 19-Year History of the Package Across Key Demographics
According to Nielsen's Panel Only measurement, TNF on Prime Video posted an +11% average viewership increase among total viewers over the previous season (13.20 million vs. 11.86 million).

[12/31/24 - 02:01 PM]
"Nightline"' Ranks No. 1 in All Key Demos for the Week of Dec. 23 Versus CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Plus: ABC News' "Nightline" averaged 939,000 Total Viewers, 213,000 Adults 25-54 and 142,000 Adults 18-49 during the 4th Quarter 2024, based on Most Current Data from Nielsen Media Research.

[12/31/24 - 12:17 PM]
"Squid Game" Season 2 Smashes Top 10 Viewing Records as Millions Worldwide Take Part in Fan Activations
Season 2 enthralled fans all over the world as it skyrocketed to the top of the Netflix Global Top 10, amassing an astounding 68 million views in its debut.

[12/31/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 23: "Squid Game" Season 2 Scores Record-Breaking Debut
Meanwhile, "Carry-On" flew high for its third consecutive week at No. 1 on the English films list with 34.9 million views.

[12/31/24 - 11:17 AM]
NFL Christmas Day Games on Netflix Average Over 30 Million Global Viewers
The games ranked #1 (Ravens-Texans) and #2 (Chiefs-Steelers) on Netflix's Global Top 10 for the week, and hit the Top 10 across multiple countries.

[12/30/24 - 03:15 PM]
ABC's "The Year: 2024" Ranks #1 Across the Board in Total Viewers, Adults 25-54, and Adults 18-49
In addition, the annual ABC News special led its two-hour time slot, beating CBS and NBC programming in Adults 18-49 for the 5th consecutive year - since 2020.

[12/30/24 - 11:06 AM]
NBC Sports Delivers Its Most-Watched Year Since 2016
Collectively, the most prestigious events and properties in sports propelled NBC Sports to its most-watched year since 2016, with more than 400 billion minutes (or more than 7 billion hours) consumed across NBCUniversal platforms.