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[08/20/10 - 09:05 AM]
Big Brother Tops Thursday in Adults 18-49 and Adults 25-54
CBS spins the numbers for Thursday, August 19.
[via press release from CBS]

"BIG BROTHER" TOPS THURSDAY IN ADULTS 18-49 AND ADULTS 25-54

Live Eviction Show Posts Week-to-Week and Year-to-Year Gains

BIG BROTHER was Thursday's #1 program in adults 18-49 and adults 25-54 while posting week-to-week and year-to-year increases, according to Nielsen preliminary live plus same day ratings for Aug. 19.

BIG BROTHER THURSDAY was first in households (4.5/08), viewers (7.45m), adults 25-54 (3.0/10), adults 18-49 (2.4/09) and adults 18-34 (2.0/08). Compared to last week, BIG BROTHER THURSDAY was up +5% in households (from 4.3/08), even in adults 25-54, adults 18-49 and adults 18-34, and added +210,000 viewers (from 7.24m, +3%).

Compared to the same night last year, BIG BROTHER 12 THURSDAY was up +5% in households (from 4.3/08), +7% in adults 25-54 (from 2.8/09), +4% in adults 18-49 (from 2.3/08), +18% in adults 18-34 (from 1.7/07) and added +690,000 viewers (from 6.76m, +10%).

Updated Thursday ratings will be available this afternoon.





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· BIG BROTHER (CBS)




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