or


[09/21/10 - 08:34 AM]
ABC Wins Premiere Monday, as Dancing and Castle Open Up Sharply
ABC spins the numbers for Monday, September 20.

[via press release from ABC]

ABC Wins Premiere Monday, as Dancing and Castle Open Up Sharply

Some early info on ABC's season-premiere Monday, ahead of the regular press release:

ABC won the opening night of the 2010-11 TV Season in Total Viewers and Adults 18-49, leading second-place CBS by 5.8 million viewers and by 11% in Adults 18-49. ABC posted its most-watched season premiere Monday in 11 years - since 1999.

Surging over its year-ago season premiere by an impressive 18% in Total Viewers and by 22% in Adults 18-49, ABC's Dancing with the Stars opened its 11th season as Monday's #1 TV show in viewers and young adults. Dominating its 2-hour time slot, DWTS topped its nearest competition (CBS' comedy block) by 10.0 million viewers and by 28% in Adults 18-49. Attracting a younger audience, DWTS marked its highest-rated Fall premiere in 3 years among Adults 18-34 and Women 18-34 (since 2007), while hitting its best-ever Fall delivery among Teens 12-17.

In the 10 o'clock hour, ABC's Castle jumped over its year-ago season opener in Total Viewers (+20%) and Adults 18-49 (+22%). In fact the ABC drama series marked its biggest numbers since April in viewers and young adults - since 4/12/10. Opposite CBS' highly-promoted debut of Hawaii Five-0 in the final hour of the night, the third-season opener of Castle beat out NBC's debut of Chase by 3.3 million viewers and by 12% in Adults 18-49. Please note that Castle was one of TV's top gainers in the 10 o'clock hour last season via recorded playback. Castle generates substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+23%) from the initially-reported Live + Same Day Numbers to the Live + 7 Day DVR finals (based on original telecasts for the 2009-10 TV Season).

Quick Take for Monday, September 20, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC's Wins the Opening Night of the Season, Generating Its Most-Watched Season-Premiere Monday in 11 Years

Surging Year to Year, "Dancing with the Stars" is Monday's No. 1 TV Show

"DWTS" Marks its Top Fall Opener in 3 Years in Adults 18-34 and Best-Ever in Teens

Building Sharply On its Year-Ago Premiere, ABC's "Castle" Logs The Series' Top Telecast Since April in Viewers and Young Adults

Monday Night (8:00-11:00 p.m.)

ABC won the opening night of the 2010-11 TV Season in Total Viewers and Adults 18-49, outpacing second-place CBS by 5.8 million viewers (17.7 million vs. 11.9 million) and by 11% in Adults 18-49 (4.2/11 vs. 3.8/10).

· ABC posted its most-watched season premiere Monday in 11 years � since 1999.

"Dancing with the Stars" (8:00-10:00 p.m.)

Surging over its year-ago season premiere by an impressive 18% in Total Viewers (21.0 million vs. 17.8 million) and by 22% in Adults 18-49 (5.0/13 vs. 4.1/10), ABC's "Dancing with the Stars" opened its 11th season as Monday's No. 1 TV show in viewers and young adults. Dominating its 2-hour time slot, "DWTS" topped its nearest competition (CBS' comedy block = 11.0 million and 3.9/10) by 10.0 million viewers and by 28% in Adults 18-49.

· Attracting a younger audience, "DWTS" marked its highest-rated Fall premiere in 3 years (since 2007) in Adults 18-34 and Women 18-34 (3.8/11-tie and 5.8/15, respectively), while hitting its best-ever Fall opener in Teens 12-17 (2.8/10).

"Castle" (10:00-11:00 p.m.)

Opposite CBS' highly-promoted debut of "Hawaii Five-0" in the final hour of the night, the third-season opener of "Castle" beat out NBC's debut of "Chase" by 3.3 million viewers (11.2 million vs. 7.9 million) and by 12% in Adults 18-49 (2.8/8 vs. 2.5/7). "Castle" finished No. 1 the 10 o'clock hour, beating "Hawaii Five-0" among Women 18-34 (2.9/8 vs. 2.6/7).

· ABC's "Castle jumped over its year-ago season opener (9.3 million and 2.3/6 on 9/21/09) in Total Viewers (+20%) and Adults 18-49 (+22%). In fact the ABC drama series marked its biggest numbers since April in viewers and young adults � since 4/12/10.

· Please note that "Castle" was one of TV's top gainers in the 10 o'clock hour last season via recorded playback. "Castle" generates substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+23%) from the initially-reported Live + Same Day Numbers to the Live + 7 Day DVR finals (based on original telecasts for the 2009-10 TV Season).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 9/20/10.





  [september 2010]  
S
M
T
W
T
F
S
   


· CASTLE (ABC)
· CHASE (NBC)
· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.