or


[09/28/10 - 02:17 PM]
USA Wins 3rd Quarter Making History Again
USA spins the numbers for the third quarter of 2010.

[via press release from USA]

USA WINS 3RD QUARTER MAKING HISTORY AGAIN

USA's historic consecutive quarter win streak increases to 17

NEW YORK, NEW YORK - September 28, 2010 - USA sizzled in 3Q10, shining above every cable competitor in delivering P25-54 (1.37 million, +25% over #2 TNT) and breaking records this quarter as the only cable network to average over 3 million total viewers (3.26 million, +28% over #2 TNT), the only entertainment network to average over 1 million in P18-49 (1.25 million +34% over TNT) and the only ad-supported cable network with over 2 million households viewing (2.46 million, 26% over #2 TNT) in 3Q10's primetime. USA was one of only two entertainment networks to deliver over half a million P18-34 in 3Q10 (562,000).

USA's 3Q10 victory is only second to its record-setting third quarter in 2009 as the most watched 3Q for any basic cable prime network in P25-54 and P18-49 as well as the most watched in any quarter for any entertainment network ever in total viewers.

These 3Q10 victories are USA's 17th consecutive quarterly wins among ad supported entertainment networks in delivering P25-54, P18-49, total viewers P2+, and households - the longest winning streaks ever in any of these measurements.

· ROYAL PAINS and BURN NOTICE were the top two ad-supported scripted series with new episodes on television in 3Q10, broadcast or cable, among P25-54 (RP 3.47 million / BN 3.45 million), P18-49 (BN 3.13 million / RP 3.06 million), and total male viewers (BN 3.66 million / RP 3.19 million). No other ad-supported series on cable delivered over 3 million in P18-49 in 3Q10. Among P18-34, Burn Notice (1.36 million) was second only to Lie to Me on FOX.

· When the network aired BURN NOTICE Thursdays at 9P in 3Q10, USA was second only to NBC in delivering P18-49 and all male demos M18-49/25-54/total males/18-34. USA delivered more P25-54 than FOX and CBS, more P18-34 than ABC or CBS, and more total viewers and households than FOX in BURN NOTICE's timeslot.

· When the network aired ROYAL PAINS Thursdays at 10P in 3Q10, USA outperformed ABC and CBS among P18-49, P25-54, and P18-34 and beating ABC in total viewers and households. USA delivered more F18-49 and F25-54 than any broadcast network head-to-head, coming in second only to CBS in all of television, broadcast or cable, in the hour among total females.

· COVERT AFFAIRS and WHITE COLLAR were the top two scripted series on cable Tuesdays in 3Q10, placing 1st and 2nd, respectively, among P25-54 (CA 3.04 million / WC 2.45 million), P18-49 (2.81 million / 2.29 million), total viewers (6.70 million / 5.59 million), and households (4.83 million / 4.07 million).

· COVERT AFFAIRS was the most watched scripted series on cable among P18-34 Tuesdays in 3Q10. COVERT AFFAIRS is poised to be the #1 new series of the year among P18-49, continuing USA's tradition of launching the hottest shows on cable for a fifth year, having enjoyed the largest P18-49 audience of any series launch this year to date (2.76 million). When USA aired COVERT AFFAIRS Tuesdays at 10P in 3Q10, the network was second only to NBC in delivering P25-54, P18-49, and total viewers.

· WHITE COLLAR returned in one of the most competitive timeslots of the quarter but delivered more P18-49 to its Tuesday 9P-10P time period than CBS head-to-head, more P18-34 than ABC or CBS, and more total viewers and households than ABC.

· PSYCH blew the minds of more P18-49 (2.27 million), total viewers (4.85 million), M25-54 (1.13 million), and total males (2.29 million) Wednesday nights this quarter than anything else on cable, as well as placing 1st among households (3.35 million). PSYCH was also the top scripted series on cable Wednesday nights among P25-54 (2.32 million) and P18-34 (1.15 million). PSYCH was the only series on cable Wednesdays in 3Q10 to deliver over 4.5 million total viewers , 1 million in M25-54, or 2 million total males and was the only scripted series to draw over 2 million in P18-49 or 1 million in P18-34.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2010]  
S
M
T
W
T
F
S
   


· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· PSYCH (USA)
· ROYAL PAINS (USA)
· WHITE COLLAR (USA)





most recent ratings | view all posts
[08/26/25 - 12:01 PM]
Netflix Top 10 Week of August 18: "KPop Demon Hunters" Reigns as Netflix's Most Popular Film, Claims No. 1 in Top 10
"Wednesday" stayed on top of the English TV list for a third week with Wednesday Season 2, Part 1 claiming another 13.4 million views.

[08/26/25 - 08:24 AM]
"Sunday Night Baseball Presented by Capital One": Boston Red Sox vs. New York Yankees Draws ESPN's Second-Largest Audience of MLB Season: 2,572,000 Viewers
The game peaked with 2,889,000 viewers at 8:15 p.m. ET, according to Nielsen.

[08/20/25 - 11:07 AM]
Alicia Silverstone-Led Crime Drama "Irish Blood" Is the Biggest New Series Premiere in Acorn TV History
The August 11 premiere also drove the biggest day of subscriber sign-ups on Acorn TV's direct-to-consumer platforms in nearly two years.

[08/19/25 - 04:03 PM]
FX's "Alien: Earth" Premiere Episode Launches with 9.2 Million Views Globally After Six Days of Streaming
Future episodes of the eight-episode season will premiere each following Tuesday on Hulu beginning at 8 p.m. ET and on FX at 8 p.m. ET/PT.

[08/19/25 - 12:01 PM]
Netflix Top 10 Week of August 11: "Wednesday" Charms at No. 1 For Another Top 10 Week
"Fit for TV: The Reality of the Biggest Loser," a three-part documentary exploring the reality show's biggest scandals, debuted at No. 2 in English TV with 7.5 million views.

[08/19/25 - 10:13 AM]
NBC Sports Delivers Most-Watched Premier League Opening Weekend in U.S., Headlined by Record-Setting Manchester United-Arsenal Match on NBC & Peacock
The Manchester United-Arsenal match on NBC, Peacock, and NBC Sports Digital platforms on Sunday, featuring 2024-25 PL runner-up Arsenal earning a 1-0 victory, averaged 2.0 million viewers.

[08/19/25 - 09:03 AM]
FOX Sports Delivers Network's Most-Watched NFL Preseason Game Since 2021
This past Sunday, 5.1 million viewers tuned in to FOX's preseason coverage of the Chicago Bears 38-0 victory over the Buffalo Bills.

[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
This season is well on track to become the most watched of the series.

[08/12/25 - 12:01 PM]
Netflix Top 10 Week of August 4: "Wednesday" Wins the Week - Season 2 Snaps Its Way to No. 1 in Top 10
Like the view from the top of El Capitan, "Untamed" held its place among the metaphorical clouds of the English TV List, now in the No. 3 spot with 7.2 million views.

[08/12/25 - 07:44 AM]
August 10 Edition of ESPN "Sunday Night Baseball Presented by Capital One" Draws Nearly Two Million Viewers for Chicago Cubs vs. St. Louis Cardinals Game
The audience peaked with 2,115,000 viewers at 9:15 p.m. ET.

[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.

[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).