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[10/15/10 - 09:23 AM]
"Bleep," "CSI" and "Mentalist" All Post Gains; CBS Wins Thursday
CBS spins the numbers for Thursday, October 14.
[via press release from CBS]

"$#*! MY DAD SAYS," "CSI: CRIME SCENE INVESTIGATION" AND "THE MENTALIST" UP IN ALL KEY RATINGS MEASURES FROM LAST WEEK

"The Big Bang Theory" Dominates at 8:00 PM in Viewers, Adults 18-49 And Adults 25-54

"$#*! My Dad Says" Sweeps Time Period

"CSI: Crime Scene Investigation" Places First in Viewers

"The Mentalist" Wins Its Time Period across All Measures and Is the #1 Show Of the Night in Viewers

CBS Wins First Four Thursdays of the Season in Viewers and Demos for the First Time Since 2005

CBS won its fourth consecutive Thursday in viewers and key demographics as $#*! MY DAD SAYS, CSI: CRIME SCENE INVESTIGATION and THE MENTALIST all posted across-the-board gains over the previous week, according to Nielsen preliminary live plus same day ratings for Oct. 14.

At 8:00 PM, THE BIG BANG THEORY was first in households (7.5/13), viewers (12.47m), adults 25-54 (5.3/15), adults 18-49 (4.1/13) and adults 18-34 (2.8/10). THE BIG BANG THEORY was the night's #1 program in adults 25-54.

At 8:30 PM, $#*! MY DAD SAYS was first in households (6.1/10), viewers (10.14m), adults 25-54 (4.1/11) and adults 18-49 (3.1/09). Compared to last week, $#*! MY DAD SAYS was up +2% in households (from 6.0/10), +8% in adults 25-54 (from 3.8/11), +7% in adults 18-49 (from 2.9/09) and added +370,000 viewers (from 9.77m, +4%). $#*! MY DAD SAYS topped a live broadcast of "30 Rock" in these measures.

At 9:00 PM, CSI: CRIME SCENE INVESTIGATION was first in households (8.8/14) and viewers (14.26m), second in adults 25-54 (4.4/08) and tied for second in adults 18-49 (3.1/08, with NBC). Compared to last week, the show was up +13% in households (from 7.8/12), +16% in adults 25-54 (from 3.8/09), +15% in adults 18-49 (from 2.7/07) and added +1.76m viewers (from 12.50m, +14%).

At 10:00 PM, THE MENTALIST was first in households (9.3/16), viewers (15.02m), adults 25-54 (4.5/12) and adults 18-49 (3.3/09). Compared to last week, THE MENTALIST was up +3% in households (from 9.0/16), +5% in adults 25-54 (from 4.3/12), +10% in adults 18-49 (from 3.0/09) and added +630,000 viewers (from 14.39m, +4%). THE MENTALIST was Thursday's #1 program in viewers.

For the night, CBS was first in households (8.3/14), viewers (13.53m), adults 25-54 (4.5/12) and adults 18-49 (3.3/10). CBS has won the first four Thursdays of the season in these measures for the first time since 2005.

Updated Thursday ratings will be available this afternoon.





  [october 2010]  
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· BIG BANG THEORY, THE (CBS)
· BLEEP MY DAD SAYS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· MENTALIST, THE (CBS)




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