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Ratings Highlights for October 2010
Final National Ratings
Disney Channel is TV's No. 1 Network in Total Day for the 6th Consecutive Month Among Tweens 9-14
Ranks No. 1 in Prime for the 68th Consecutive Month Among Kids 6-11
and for the 66th Straight Month Among Tweens 9-14
Delivers TV's Top 5 Series Among Kids 6-11 and the Top 3 Among Tweens 9-14
"Phineas and Ferb" and "Fish Hooks" Are TV's Top 2 Animated Series in Key Kids
Disney Channel (October 2010)
Home to TV's Top 3 series with "Good Luck Charlie," "Sonny With A Chance" and "The Suite Life on Deck," and the Top 2 animated TV series with "Phineas and Ferb" and "Fish Hooks," Disney Channel ranked No. 1 in Total Day for the 6th consecutive month among Tweens 9-14 (468,000/1.9 rating), topping runner-up Nickelodeon by 8% (vs. 432,000).
Disney Channel reigned supreme once again in Prime, standing as TV's No. 1 network on a monthly basis for the 68th consecutive month among Kids 6-11 (1.05 million/4.2 rating) and for the 66th straight month among Tweens 9-14 (874,000/3.6 rating).
· In Kids 6-11, Disney Channel delivered TV's Top 5 series, including the Top 2 animated series:
· In Tweens 9-14, Disney Channel held TV's Top 3 series and the Top 2 animated series:
· In Kids 2-5, a perennial favorite among Kids 2-5, Playhouse Disney's "Mickey Mouse Clubhouse" ranked No. 8 among preschool series in the target demo (541,000/3.2 rating).
Source: Nielsen Media Research, October 10: 9/27/10-10/31/10 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data, sorted by 000s, then rating; Kid 2-5 series ranks based on all play average, sorted by 000s, then rating.
Weekly Ratings Highlights for October 25-21, 2010 -- Final National Ratings
Disney Channel Stands as TV's No. 1 Network in Total Day
for the 20th Consecutive Week Among Tweens 9-14
Friday's "Wizards of Waverly Place" and "Phineas and Ferb" Are
TV's Top 2 Telecasts for the Week Among Tweens 9-14
Saturday's "Mickey Mouse Clubhouse" Telecast is the Series' Most-Watched Telecast in Nearly 1 Year in Total Viewers and in Almost 8 Months in Kids 2-5
For the 5th Consecutive Week, a "Mickey Mouse Clubhouse" Ranks as
TV's No. 1 Weekend Preschool Telecast Among Target Kids 2-5 Demo
Disney Channel: Weekly Highlights
Securing TV's Top 5 telecasts, and 8 of the Top 9 overall, Disney Channel stood as TV's No. 1 in Total Day for the 20th consecutive week among Tweens 9-14 (489,000/2.0 rating). In Prime, the channel delivered its 287th consecutive weekly win among Kids 6-11 (940,000/3.8 rating) and ranked No. 1 for the 284th time in the previous 287 weeks among Tweens 9-14 (814,000/3.3 rating).
· Disney Channel held TV's Top 5 telecasts among Tweens 9-14: "Wizards of Waverly Place" (No. 1 - 1.19 million/4.9 rating, Fri., 10:00 - 10:30 p.m.), "Phineas and Ferb - Late Night" (No. 2T - 1.11 million/4.6 rating, Fri., 11:00 - 11:30 p.m.), "Wizards of Waverly Place" (No. 2T - 1.11 million/4.6 rating, Sun., 11:00 a.m. - 12:00 p.m.), "Wizards of Waverly Place" (No. 4 - 1.10 million/4.5 rating, Fri., 10:30 - 11:00 p.m.) and "The Suite Life on Deck" (No. 5 - 1.06 million/4.4 rating, Fri., 9:30 - 10:00 p.m.).
· The week's No. 1 weekend preschool TV telecast among Kids 2-5, Saturday's "Mickey Mouse Clubhouse" (8:30 - 8:55 a.m.) was the series' most-watched telecast in nearly 1 year in Total Viewers (2.70 million - since 11/14/09) and in almost 8 months among Kids 2-5 (936,000/5.6 rating - since 3/6/10).
· This marked the 5th consecutive week a "Mickey Mouse Clubhouse" telecast was the week's No. 1 weekend preschool TV telecast among Kids 2-5.
· For the 3rd consecutive week both "Mickey Mouse Clubhouse" (No. 7 - 553,000/3.3 rating) and "Handy Manny" (No. 10 - 462,000/2.7 rating) ranked among TV's Top 10 regularly-scheduled preschool series among Kids 2-5.
Source: Nielsen Media Research (Live + Same Day, 10/25/10-10/31/10, U.S. ratings). Rankings based on 000s, then US rating.
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