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[01/11/11 - 11:18 AM]
Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14 for the 6th Consecutive Week
Disney Channel spins the numbers for the week of January 3-9.
[via press release from Disney Channel]

Weekly Ratings Highlights for January 3-9, 2011 -- Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14 for the 6th Consecutive Week, Owns TV's Top 3 Telecasts and 5 of the Top 7; Also Scores No. 1 Rank in Total Day Among Kids 6-11

"Shake It Up" is TV's No. 1 Telecast Among Kids 6-11 and Tweens 9-14

For the 14th Time in 15 Weeks, a Weekend Airing of "Mickey Mouse Clubhouse" is the Weekend's No. 1 Preschool Telecast Among Kids 2-5

Disney Channel: Weekly Highlights

Delivering the week's Top 3 TV telecasts and 5 of the Top 7 overall, Disney Channel ranked as TV's No. 1 network in Total Day for the 6th consecutive week among Tweens 9-14 (496,000/2.0 rating), surpassing No. 2 Nickelodeon by a solid 17% (425,000/1.7 rating), and also placed No. 1 for the week among Kids 6-11 (620,000/2.5 rating).

In Prime, Disney Channel's streak as cable's No. 1 network extended to 297 consecutive weeks among Kids 6-11 (1.16 million/4.7 rating), and ranked No. 1 for the 294th time in the previous 297 weeks among Tweens 9-14 (918,000/3.8 rating). In Kids 6-11, this week stood as the network's most-watched week in 17 weeks - since week of 9/6/10.

· Disney Channel delivered 2 of the week's Top 3 TV telecasts among Kids 6-11, and 5 of the Top 7.

· Disney Channel owned the week's Top 3 TV telecasts among Tweens 9-14, and 5 of the Top 7.

· For the 14th time in the previous 15 weeks, a "Mickey Mouse Clubhouse" (Sat., 8:30 - 8:55 a.m.) telecast was the week's No. 1 weekend preschool TV telecast among Kids 2-5 (818,000/4.9 rating).

Source: Nielsen Media Research (Live + Same Day, 1/3/11-1/9/11, U.S. ratings). Rankings based on 000s, then US rating. Kids 2-5 ranks based on program data among regularly scheduled series.





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· SHAKE IT UP (DISNEY)




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