or


[03/23/11 - 11:32 AM]
High-Octane Lineup of Original Series Delivers Biggest Quarter Ever for Growing truTV
truTV spins the numbers for the first quarter of 2011.

[via press release from truTV]

High-Octane Lineup of Original Series Delivers Biggest Quarter Ever for Growing truTV

Hardcore Pawn, All Worked Up, Lizard Lick Towing and Operation Repo Help Lead truTV to Another Top 10 Finish

With only three weeks before its exciting April 12 Upfront presentation in New York, truTV is on pace to score its biggest quarter ever. truTV's strong quarterly performance is due to a powerhouse lineup of hit original series, including Hardcore Pawn, All Worked Up, Lizard Lick Towing and Operation Repo, along with the network's landmark partnership with TNT, TBS and CBS in televising the NCAA Division I Men's Basketball Championship.

truTV will set new quarterly records in primetime delivery of adults 18-34, adults 18-49, men 18-34 and men 18-49, the network's targeted demographics. For the quarter-to-date, truTV ranks as a Top 10 basic cable network in primetime among men 18-49, with a strong 12th-place ranking among adults 18-49. truTV's record quarter comes in the wake of a record-setting finish for 2010.

"Once again, truTV has proven itself to be one of the hottest properties on television," said Marc Juris, executive vice president and general manager of truTV. "truTV's hit lineup of original series clearly resonates in a big way with young adult and young male viewers who crave our brand of high-stakes entertainment."

truTV Q1 2011 ratings highlights:

truTV is on track to score its most-watched quarter ever in primetime delivery of four key demos: adults 18-34 (285,000); adults 18-49 (614,000); men 18-34 (158,000); and men 18-49 (355,000). truTV was on a record pace even before the network's ratings success with its portion of shared NCAA Division I Men's Basketball Championship coverage with TNT, TBS and CBS.

truTV, which will finish Q1 2011 as one of basic cable's Top 10 networks in primetime delivery of men 18-49, is getting younger. Its median age for the quarter stands at 44, the youngest since the network underwent its extensive rebranding in January 2008. It also marks a remarkable drop of seven years since the rebrand.

Hardcore Pawn continues to be a fast-growing success, averaging 2.3 million viewers in Q1 2011, with more than 1.2 million adults 18-49 and 752,000 men 18-49. The show's audience is up 30% over 2010 episodes among adults 18-49, while delivery of men 18-49 is up 38% and total viewers are up 25%. During the quarter, Hardcore Pawn set records as truTV's most-watched telecast ever among men 18-49.

In its eighth season, truTV's smash hit Operation Repo ranks as basic cable's #1 programin the Wednesday 9 p.m. timeslot in delivery of adults 18-49 (996,000). It also ranks among basic cable's Top 5 programs in the timeslot among total viewers (2 million) and men 18-49 (580,000).

Lizard Lick Towing is truTV's newest hit. In Q1, the spinoff of All Worked Up ranked among cable's Top 5 programs in the Monday 10 p.m. timeslot, with 1.9 million viewers, 1.1 million adults 18-49 and 588,000 men 18-49.

All Worked Up is averaging 1.5 million viewers and 737,000 adults 18-49 in Q1, with a Top 5 cable entertainment ranking in its Monday 9 p.m. timeslot with men 18-49 (407,000).

Other series delivering strong results for the quarter include truTV Presents: World's Dumbest� (1.6 million viewers), Bait Car (1.3 million), Las Vegas Jailhouse (1.3 million) and Top 20 Most Shocking (1.3 million).

Propelled by its portion of shared coverage of the NCAA Division I Men's Basketball Championship, truTV set multiple records for the week of March 13-20, including the network's most-watched week ever in primetime among adults 18-34, men 18-34 and men 18-49, and its second most-watched week ever among adults 18-49. The week also saw truTV score its most-watched night ever (Sunday, March 20) among young adults and young men.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, truTV Presents: World's Dumbest� truTV is also a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [march 2011]  
S
M
T
W
T
F
S
  


· ALL WORKED UP (TRUTV)
· BAIT CAR (TRUTV)
· HARDCORE PAWN (TRUTV)
· LAS VEGAS JAILHOUSE (TRUTV)
· LIZARD LICK TOWING (TRUTV)
· OPERATION REPO (TRUTV)
· TOP 20 MOST SHOCKING (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)





most recent ratings | view all posts
[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."

[06/17/25 - 07:27 AM]
ESPN Delivered Third Most-Watched WNBA Game Ever on ABC: New York Liberty Vs Indiana Fever Averaged 2.2 Million Viewers, Up 76% from Last Year's ABC Average
Said coverage peaked at 2.8 million viewers.